Archive for January, 2011

Pay Per Click Advertising that Pays Off

Pay Per Click Advertising is an essential way to get your company or website in front of as many people as you can afford, basically.  The trick is to figure out what to put in those PPC ads that will draw in a visitor and what will then make that visitor convert once they have [...]

SEO Basics to Consider

Search Engine Optimization is a long term investment in your business and online marketing strategy. With the search engine algorithms changing all the time it seems, and all types of conflicting resources about what SEO tactics are the most effective, it’s difficult to know where or how to begin. Many SEO campaigns start with two [...]