Archive for November, 2011

Direct Mail in the Insurance World Works Well with Online

In today’s marketing landscape digital seems to dominate everything, but there are some areas where that physical mail still holds a strong position. One such industry is in the Insurance Industry. There have been studies that show a product such as life insurance is an intimate purchase and the psychology behind receiving the physical mail [...]

Google Analytics Keyword Not Provided

Google recently announced that they would begin encrypting searches for searchers who were logged in to their Google account. So now many search marketers and business owners are seeing a rise in the number of keywords labeled as Not Provided in their analytics from the Organic Google traffic source. Google originally stated that it would [...]

Chevy Sonic Adventure Experience and Clues

Today my wife and I took part in the Chevy Sonic Adventure in St. Louis. It was a very fun and sadly I did not win. Let me describe the experience, the clues and how to win the Chevy Sonic Adventure challenge. We arrived at registration around 8:40 am and registration began at 9am.  We [...]