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Google Remarketing is a feature within Google AdWords that allows you to track visitors of your website and remarket to them through the Google Display Network. Essentially you create a snippet of code within AdWords and place it on your site, when someone visits your site a cookie is written to their browser (pixel tracking) [...]
Archive for the ‘PPC – Pay Per Click Advertising’ Category
Google Remarketing – The Why and How
January 19th, 2012 
admin 
Posted in PPC - Pay Per Click Advertising 
Tags: Adwords Remarketing, Display Ads, Display Advertising, Google Adwords Remarketing, Google Remarketing, ppc, Remarketing 
Comments OffFive Ideas to Get Your Marketing Efforts in Top Shape
December 15th, 2011 admin 1. Get into database marketing. Do you know the difference between income and equity? Income is the money you take home at the end of the day. Equity is what you build… and hopefully sell for plenty of money in the years to come. Let’s call it your business “savings account.” As a publisher myself, [...]
Email Service Providers, Email List Rental, Email List Purchasing and Email Deployment
December 9th, 2011 admin Email Services Providers Information and Methodology List Rental, Purchasing, Deployment The advantage to working with an Email Service Provider is that they have a “relationship” with their ISP (internet service provider) and they utilize seasoned IP (internet protocol) addresses. This means that over time the Email Service Provider has increased their send volume and [...]
Chevy Sonic Adventure Experience and Clues
November 13th, 2011 admin Today my wife and I took part in the Chevy Sonic Adventure in St. Louis. It was a very fun and sadly I did not win. Let me describe the experience, the clues and how to win the Chevy Sonic Adventure challenge. We arrived at registration around 8:40 am and registration began at 9am. We [...]
Exact Match vs Partial Match in SEO Today
September 11th, 2011 admin // < ![CDATA[ if(!navigator.mimeTypes['application/x-shockwave-flash'] || navigator.userAgent.match(/Android/i)!==null)Wistia.VideoEmbed(‘wistia_484871′,600,337,{videoUrl:’http://seomoz-cdn.wistia.com/deliveries/60d46b8bf1a61aa225ab89a82d81482c102142b9.bin’,stillUrl:’http://seomoz-cdn.wistia.com/deliveries/ed17e9c9130be032e4ede09d929a8951cf6bc47d.bin’,distilleryUrl:’http://distillery.wistia.com/x’,accountKey:’wistia-production_3161′,mediaId:’wistia-production_484871′,mediaDuration:433.4}) // ]]> // < ![CDATA[ var socialJQuery = jQuery.noConflict(true); // ]]>// < ![CDATA[ new SocialBar("wistia_484871_social_3225", {buttons:["embed","stats","wistia"],url:”http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday”,title:”Beyond Exact Match Anchor Text To Next Generation Link Signals – Whiteboard Friday | SEOmoz”,badgeUrl:”http://wistia.com”,embedCode:”%3Cobject%20width%3D%22600%22%20height%3D%22337%22%20id%3D%22wistia_484871%22%20classid%3D%22clsid%3AD27CDB6E-AE6D-11cf-96B8-444553540000%22%3E%3Cparam%20name%3D%22movie%22%20value%3D%22http%3A//seomoz-cdn.wistia.com/flash/embed_player_v1.1.swf%22/%3E%3Cparam%20name%3D%22allowfullscreen%22%20value%3D%22true%22/%3E%3Cparam%20name%3D%22allowscriptaccess%22%20value%3D%22always%22/%3E%3Cparam%20name%3D%22wmode%22%20value%3D%22opaque%22/%3E%3Cparam%20name%3D%22flashvars%22%20value%3D%22videoUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/8aaf1ad9adec7c0534b67241e6c9ab2352a1c280.bin%26stillUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/ed17e9c9130be032e4ede09d929a8951cf6bc47d.bin%26unbufferedSeek%3Dtrue%26controlsVisibleOnLoad%3Dfalse%26autoPlay%3Dfalse%26endVideoBehavior%3Ddefault%26playButtonVisible%3Dtrue%26embedServiceURL%3Dhttp%3A//distillery.wistia.com/x%26accountKey%3Dwistia-production_3161%26mediaID%3Dwistia-production_484871%26mediaDuration%3D433.4%26hdUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/136ec06098c82846feb44e10ba06d01ab690e33d.bin%22/%3E%3Cembed%20src%3D%22http%3A//seomoz-cdn.wistia.com/flash/embed_player_v1.1.swf%22%20width%3D%22600%22%20height%3D%22337%22%20name%3D%22wistia_484871%22%20type%3D%22application/x-shockwave-flash%22%20allowfullscreen%3D%22true%22%20allowscriptaccess%3D%22always%22%20wmode%3D%22opaque%22%20flashvars%3D%22videoUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/8aaf1ad9adec7c0534b67241e6c9ab2352a1c280.bin%26stillUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/ed17e9c9130be032e4ede09d929a8951cf6bc47d.bin%26unbufferedSeek%3Dtrue%26controlsVisibleOnLoad%3Dfalse%26autoPlay%3Dfalse%26endVideoBehavior%3Ddefault%26playButtonVisible%3Dtrue%26embedServiceURL%3Dhttp%3A//distillery.wistia.com/x%26accountKey%3Dwistia-production_3161%26mediaID%3Dwistia-production_484871%26mediaDuration%3D433.4%26hdUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/136ec06098c82846feb44e10ba06d01ab690e33d.bin%22%3E%3C/embed%3E%3C/object%3E%3Cscript%20src%3D%22http%3A//seomoz-cdn.wistia.com/embeds/v.js%22%20charset%3D%22ISO-8859-1%22%3E%3C/script%3E%3Cscript%3Eif%28%21navigator.mimeTypes%5B%27application/x-shockwave-flash%27%5D%20%7C%7C%20navigator.userAgent.match%28/Android/i%29%21%3D%3Dnull%29Wistia.VideoEmbed%28%27wistia_484871%27%2C600%2C337%2C%7BvideoUrl%3A%27http%3A//seomoz-cdn.wistia.com/deliveries/60d46b8bf1a61aa225ab89a82d81482c102142b9.bin%27%2CstillUrl%3A%27http%3A//seomoz-cdn.wistia.com/deliveries/ed17e9c9130be032e4ede09d929a8951cf6bc47d.bin%27%2CdistilleryUrl%3A%27http%3A//distillery.wistia.com/x%27%2CaccountKey%3A%27wistia-production_3161%27%2CmediaId%3A%27wistia-production_484871%27%2CmediaDuration%3A433.4%7D%29%3C/script%3E”}) // ]]> It used to be that when obtaining backlinks you would want to get every link to be [...]
Posted in PPC - Pay Per Click Advertising, SEO - Search Engine Optimization Tags: exact match, keywords, link signals, partial match, ppc, ppc agency, seo Comments OffGoogle Plus, Plus One and Online Marketing
August 16th, 2011 admin By now you have mostly likely experienced the Social Side of Google with Google Plus and may have noticed many websites now sporting the Google Plus 1 or +1 button (similar to a facebook like or digg). What does all of this mean for Online Marketing ? Well it could actually mean a lot. The [...]
Social Media and Influence
July 18th, 2011 admin It’s no secret that Social Media is an integral part of any successful online marketing campaign. But what some view as new, others view as just a new channel for the same old thing. Many will talk about social media as connectivity, friends, FarmVille! There are many great attributes within the many popular social platforms [...]
Posted in PPC - Pay Per Click Advertising, SEO - Search Engine Optimization Tags: ppc, seo, social media, social media campaigns Comments OffAdWords Marketing
April 25th, 2011 admin I always like to start off with a nice story: “An apparel company is selling a very unique style of jacket that is breatheable, wicks away water and is extremely durable. The company recently launched their website and they are not ranking yet for any terms relating to their custom jacket even though they have [...]
Posted in PPC - Pay Per Click Advertising Tags: adwords marketing, pay per click management, ppc, ppc management Comments OffAdWords Service
April 24th, 2011 admin Your Business has been growing and you are doing fairly well online, but you know that you could be doing a lot better on the internet. There are a couple ways to go one is SEO Services and the other is AdWords Service or PPC Service, but many and most companies use an AdWords Service [...]
Posted in PPC - Pay Per Click Advertising Tags: adwords, AdWords Experts, adwords service, Google AdWords Experts Comments OffNew PPC Targeting Methods in AdWords
April 24th, 2011 admin Google AdWords now has new PPC Targeting Methods that you can use to really dial in even more on your customers. Google AdWords has introduced new PPC Targeting Methods that will help you in tightening up your local campaigns: Physical Location or Search Intent – this determines where your ads are shown both by where [...]
