I always like to start off with a nice story: “An apparel company is selling a very unique style of jacket that is breatheable, wicks away water and is extremely durable. The company recently launched their website and they are not ranking yet for any terms relating to their custom jacket even though they have done all the right SEO steps. That is because SEO takes time to implement and be discovered (seo is very important so do not disgard it). The company needs to be found now so they find a company who can do AdWords Marketing and manage their PPC account. They find a pay per click company that is reputable and once their campaigns go live they see instant sales and live Happily Ever After.”

This is the type of thing that happens for companies all the time once they become educated on the true power of pay per click management and AdWords Marketing.

Let’s look at the anatomy of an AdWords Marketing campaign:
First do a competitor analysys and see what keywords your competition is bidding on. What position are they in? Do they rank well organically for that terms? What is there approximate spend on PPC?
These are the type of questions you should be looking to answer in the beginning phase, because it will assist you in knowing where your competitors are at and will assist you in the next step.

Keyword Research
During this step you will look to identify which keywords are best for your PPC campaign. Which keywords get the most traffic, but the least amount of competition? What keywords are going to convert well for your products or services?
When thinking about keywords for your AdWords Marketing campaign also be aware that you will be doing some fundamental SEO on the landing pages that you will be creating. For the next step.

Landing Pages
At this stageyou will be creating the landing pages that will be the destination(s) for your different AdWords Marketing campaigns. This is where you will SEO that page for the keyword or keywords which you have chosen to send traffic through to these pages. Try your best to include the keyword in the url, title, H1 and body copy. This will make the page relevant to the ad. Is there a call to action on the page? Is it clear what you want the visitor to do? Can they easily do that task?

AdWords Marketing Campaign
Now its time to set up those campaigns, adgroups and ads.
First create a campaign and title it with a more general term that covers your keywords / adgroups. Now create your adgroups which are more specific to your keywords and name them accordingly. Next add your keywords to the adgroups. You may want to seperate the plurals and your match types here or in the adgroup level.
Finally create your ads.

Adwords Ads
Make sure to follow Googles ad guidelines, but here is where you will draw a customer in. Create a headline containg you keyword and some compelling language. On the next two lines use them to describe what you are offering. A discount, free shipping, the best ever?
Lastly enter the url that they will be landing on.

Congratulations you now have the knowledge on how to set up a basic AdWords Marketing PPC campaign!

Now get to making some money on Google.