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Google Remarketing is a feature within Google AdWords that allows you to track visitors of your website and remarket to them through the Google Display Network. Essentially you create a snippet of code within AdWords and place it on your site, when someone visits your site a cookie is written to their browser (pixel tracking) [...]
Posts Tagged ‘ppc’
Google Remarketing – The Why and How
January 19th, 2012 
admin 
Posted in PPC - Pay Per Click Advertising 
Tags: Adwords Remarketing, Display Ads, Display Advertising, Google Adwords Remarketing, Google Remarketing, ppc, Remarketing 
Comments OffExact Match vs Partial Match in SEO Today
September 11th, 2011 admin // < ![CDATA[ if(!navigator.mimeTypes['application/x-shockwave-flash'] || navigator.userAgent.match(/Android/i)!==null)Wistia.VideoEmbed(‘wistia_484871′,600,337,{videoUrl:’http://seomoz-cdn.wistia.com/deliveries/60d46b8bf1a61aa225ab89a82d81482c102142b9.bin’,stillUrl:’http://seomoz-cdn.wistia.com/deliveries/ed17e9c9130be032e4ede09d929a8951cf6bc47d.bin’,distilleryUrl:’http://distillery.wistia.com/x’,accountKey:’wistia-production_3161′,mediaId:’wistia-production_484871′,mediaDuration:433.4}) // ]]> // < ![CDATA[ var socialJQuery = jQuery.noConflict(true); // ]]>// < ![CDATA[ new SocialBar("wistia_484871_social_3225", {buttons:["embed","stats","wistia"],url:”http://www.seomoz.org/blog/beyond-exact-match-anchor-text-to-next-generation-link-signals-whiteboard-friday”,title:”Beyond Exact Match Anchor Text To Next Generation Link Signals – Whiteboard Friday | SEOmoz”,badgeUrl:”http://wistia.com”,embedCode:”%3Cobject%20width%3D%22600%22%20height%3D%22337%22%20id%3D%22wistia_484871%22%20classid%3D%22clsid%3AD27CDB6E-AE6D-11cf-96B8-444553540000%22%3E%3Cparam%20name%3D%22movie%22%20value%3D%22http%3A//seomoz-cdn.wistia.com/flash/embed_player_v1.1.swf%22/%3E%3Cparam%20name%3D%22allowfullscreen%22%20value%3D%22true%22/%3E%3Cparam%20name%3D%22allowscriptaccess%22%20value%3D%22always%22/%3E%3Cparam%20name%3D%22wmode%22%20value%3D%22opaque%22/%3E%3Cparam%20name%3D%22flashvars%22%20value%3D%22videoUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/8aaf1ad9adec7c0534b67241e6c9ab2352a1c280.bin%26stillUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/ed17e9c9130be032e4ede09d929a8951cf6bc47d.bin%26unbufferedSeek%3Dtrue%26controlsVisibleOnLoad%3Dfalse%26autoPlay%3Dfalse%26endVideoBehavior%3Ddefault%26playButtonVisible%3Dtrue%26embedServiceURL%3Dhttp%3A//distillery.wistia.com/x%26accountKey%3Dwistia-production_3161%26mediaID%3Dwistia-production_484871%26mediaDuration%3D433.4%26hdUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/136ec06098c82846feb44e10ba06d01ab690e33d.bin%22/%3E%3Cembed%20src%3D%22http%3A//seomoz-cdn.wistia.com/flash/embed_player_v1.1.swf%22%20width%3D%22600%22%20height%3D%22337%22%20name%3D%22wistia_484871%22%20type%3D%22application/x-shockwave-flash%22%20allowfullscreen%3D%22true%22%20allowscriptaccess%3D%22always%22%20wmode%3D%22opaque%22%20flashvars%3D%22videoUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/8aaf1ad9adec7c0534b67241e6c9ab2352a1c280.bin%26stillUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/ed17e9c9130be032e4ede09d929a8951cf6bc47d.bin%26unbufferedSeek%3Dtrue%26controlsVisibleOnLoad%3Dfalse%26autoPlay%3Dfalse%26endVideoBehavior%3Ddefault%26playButtonVisible%3Dtrue%26embedServiceURL%3Dhttp%3A//distillery.wistia.com/x%26accountKey%3Dwistia-production_3161%26mediaID%3Dwistia-production_484871%26mediaDuration%3D433.4%26hdUrl%3Dhttp%3A//seomoz-cdn.wistia.com/deliveries/136ec06098c82846feb44e10ba06d01ab690e33d.bin%22%3E%3C/embed%3E%3C/object%3E%3Cscript%20src%3D%22http%3A//seomoz-cdn.wistia.com/embeds/v.js%22%20charset%3D%22ISO-8859-1%22%3E%3C/script%3E%3Cscript%3Eif%28%21navigator.mimeTypes%5B%27application/x-shockwave-flash%27%5D%20%7C%7C%20navigator.userAgent.match%28/Android/i%29%21%3D%3Dnull%29Wistia.VideoEmbed%28%27wistia_484871%27%2C600%2C337%2C%7BvideoUrl%3A%27http%3A//seomoz-cdn.wistia.com/deliveries/60d46b8bf1a61aa225ab89a82d81482c102142b9.bin%27%2CstillUrl%3A%27http%3A//seomoz-cdn.wistia.com/deliveries/ed17e9c9130be032e4ede09d929a8951cf6bc47d.bin%27%2CdistilleryUrl%3A%27http%3A//distillery.wistia.com/x%27%2CaccountKey%3A%27wistia-production_3161%27%2CmediaId%3A%27wistia-production_484871%27%2CmediaDuration%3A433.4%7D%29%3C/script%3E”}) // ]]> It used to be that when obtaining backlinks you would want to get every link to be [...]
Posted in PPC - Pay Per Click Advertising, SEO - Search Engine Optimization Tags: exact match, keywords, link signals, partial match, ppc, ppc agency, seo Comments OffSocial Media and Influence
July 18th, 2011 admin It’s no secret that Social Media is an integral part of any successful online marketing campaign. But what some view as new, others view as just a new channel for the same old thing. Many will talk about social media as connectivity, friends, FarmVille! There are many great attributes within the many popular social platforms [...]
Posted in PPC - Pay Per Click Advertising, SEO - Search Engine Optimization Tags: ppc, seo, social media, social media campaigns Comments OffGoogle and The Panda Update Updates
May 9th, 2011 admin Google has posted a new article on Google Webmaster Central that talks about building high quality sites and gives insights into the Panda Update. http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html It has some very useful information. They talk about not attempting to game the algorithm and to just create sites with useful content to users. The problem is that you [...]
AdWords Marketing
April 25th, 2011 admin I always like to start off with a nice story: “An apparel company is selling a very unique style of jacket that is breatheable, wicks away water and is extremely durable. The company recently launched their website and they are not ranking yet for any terms relating to their custom jacket even though they have [...]
Posted in PPC - Pay Per Click Advertising Tags: adwords marketing, pay per click management, ppc, ppc management Comments OffNew PPC Targeting Methods in AdWords
April 24th, 2011 admin Google AdWords now has new PPC Targeting Methods that you can use to really dial in even more on your customers. Google AdWords has introduced new PPC Targeting Methods that will help you in tightening up your local campaigns: Physical Location or Search Intent – this determines where your ads are shown both by where [...]
AdWords Experts
April 7th, 2011 admin Are you looking to find AdWords Experts ? Well obviously because you ended up here! An AdWords Expert is someone who knows AdWords inside and out as well as Pay Per Click PPC inside and out. I have used AdWords for years as well as many different bid management systems and I definitely recommend the [...]
Posted in PPC - Pay Per Click Advertising Tags: AdWords Experts, Google AdWords Experts, pay per click, pay per click advertising, ppc, PPC Experts Comments OffGoogle and the +1 Revolution
April 3rd, 2011 admin Google has launched experimentally the +1 option. This allows a searcher who is logged in to Google to click a +1 button next to a particular search result that they like. What does this mean? Well at the moment not too much, but for the future a whole lot. This is something that could drastically [...]
Posted in PPC - Pay Per Click Advertising, SEO - Search Engine Optimization Tags: google +1, pay per click, ppc, ppc advertising, search engine optimization, seo Comments OffPay Per Click Advertising
April 2nd, 2011 admin Why would my business want to participate in a Pay Per Click Advertising campaign? We already show up number one in Google for our business name, so why pay for PPC? Well these are good questions. Pay Per Click Advertising is simply an advertising model that has proven itself to be a very profitable channel [...]
Posted in PPC - Pay Per Click Advertising, SEO - Search Engine Optimization Tags: pay per click advertising, ppc, ppc advertising, seo Comments OffGoogle Can Make and Break A Business
March 29th, 2011 admin Google is so powerful that if your site can rank for certain keywords or keyphrases it can skyrocket your business into gaining an unthinkable number of sales. Whether you’re ready for it or not! This is Online Marketing at its Best This can be good and it can also be bad in a way. Let’s [...]
Posted in PPC - Pay Per Click Advertising, SEO - Search Engine Optimization Tags: internet marketing, online marketing, pay per click, ppc, search engine optimization, seo Comments Off
