Private Equity has traditionally sourced deals through personal and professional networks, direct and referral. PPC (Pay Per Click) has not been used much in the industry.
Why hasn’t Private Equity used PPC?
The simple answer is they haven’t had to.
Now deals are becoming harder to source and competition has increased through the creation of many new PE firms.
How can Private Equity firms use Pay Per Click?
The search engines give you the ability to look inside at what people search.
We can identify search queries that are relevant to your firms offering.
“St. Louis Private Equity Firm”
“Investment Options to Grow my Business”
We can bid on terms like these and drive paid traffic to your firms website, where they can learn more about their options, contact you via email or call you by phone.
It really is that simple.
New Traffic = New Leads = Increased Deal Flow = More Closed Deals!
Knowing who to target
By matching search queries to intent we can identify what type of person is conducting the search.
A business owner, industry parter (Broker Dealer, Retail Bank, etc.) or a professional service provider (Advisor, Attorney, Accountatn, etc).
This is important because we can present the most meaningful information to them.
How else can this be used
Using search data, we can generate marketing or industry insights for your firm when considering a new business. This can be done industry wide or at the stage of feasibility.
PPC is a great tool within the entire spectrum of the Private Equity Digital Marketing suite.