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Financial Services SEO

Why would anyone follow Financial Brands on Twitter?
We have listed here a list of 10 Reasons why people do it.

1. They Like the Brand
2. To be notified of Offers or Promotions
3. Getting updated brand news
4. Learn about new products or services
5. They are current customers
6. To take part in competitions
7. To Tweet interesting content
8. To get something for free
9. Access to exclusive content
10. Give Brand Feedback

Thanks for reading! From the #1 Digital Marketing Agency for Financial Services

10 reasons people follow financial services brands on twitter

SEO for Certified Public Accountants

Here is the Good News for CPA’s:

SEO for Certified Public Accountants is Easy!

That’s right, SEO for CPA’s is extremely easy.
Search Engine Optimization today is much more complex than it used be, but for some it has made things much better.

How has SEO changed to benefit CPA’s?

One of the biggest changes over the last couple years in the search engines is the focus being on local.
The search engine results are now being shown against the searchers physical location.

An example would be: If someone in Chicago searches the term “Certified Public Accountants”, then they will be shown search engine results and a list of CPA’s in their part of Chicago.

To make this happen there are things that have to be created, optimized and indexed.

What do I need to do for my Accounting Firm to show up in the local search engine results?

There are a few core elements:

  • Have / Create an Optimized Website
  • Claim or Create local business listings on Google+ and other community directories
  • Create content relevant to your audience / primary customer

Doing these 3 things will establish the local presence online for your firm, take advantage of the local elements Google uses like maps and it’s business reviews and provide useful information that answers the questions of your primary customer targets.

Why do all that just to show up in the search engines

To get more customers and make more money of course.

Whether someone is looking for a CPA for the first time or is looking to switch Accounting Firms, everyone starts in the search engines searching for that solution.

So give them what they want.

Download an SEO Case Study Below to Learn More

Or, You can give us a call now at 866-357-7422 to talk.

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Digital Marketing for Hedge Funds

 

Since the ban was lifted on Marketing for Hedge Funds some have jumped in and gotten down to business by putting together comprehensive marketing plans, others have done nothing and most are wondering what they should do and how to start.

It makes sense to believe that most hedge funds would not run at full speed immediately or do nothing at all. The majority would fall somewhere in the middle, trialing things to find what works for their fund / brand.

What you should do First
The quickest and easiest way to start marketing a fund is digitally.
The reason Digital Marketing for Hedge Funds is so effective, is due to the ability to generate a large volume of awareness and engagement quickly.

Another very important quality of digital marketing is the ability to monitor and measure accurately.
Being able to track your Return on Investment is imperative.
With digital you have the ability to see what channels drove the most engagement, who actually engaged with your brand and what they engaged with. This will give you the ability to message to individuals more effectively: “Saying the right thing in the right place”.

Another critical element of digital marketing is testing your messaging and creative presentation of those messages.
This is something that traditional marketers have done for decades, but digital can do it faster, cheaper and more accurately.

What Next?
Digital Marketing is a continuous cycle of hypothesizing, strategizing, executing, monitoring, measuring and starting the cycle over.
Tools that are used in Hedge Fund Digital Marketing strategies are:

    • Web Design and Development
    • Pay Per Click Advertising
    • Search Engine Optimization
    • Display Advertising
    • Retargeting
    • and more

Once these digital efforts have been put in place you can build out even more robust strategies that include using the digital data to put on events, send direct mail, develop partnerships and other initiatives most effectively.

Contact us for more information about marketing your Hedge Fund online.