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Preston Keller is the Vice President at Kingdom Capital.

Preston is currently the Vice President at Kingdom Capital and Former Vice President of Business Development at Adaraz BioSystems.

Through his strategic leadership organization have grown exponentially leading successful capital raises and growing winning teams.

Leaders in Business & Marketing.

 
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Stuart Morse is the CEO of The Morse Group.

His experience has been working with Fortune 50 & 100 companies to help bring clarity through creative solutions for leaders and organizations that move teams and catapult new initiatives.

In this episode we talk about the journey from working on farm equipment to equipping executives with the clarity they need to move initiatives, teams and organizations forward.
 

You can learn more about The Morse Group here: http://morsegrp.com/

 
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Do you spend time creating flashy graphics or actually getting to know your customer?

It’s no secret that the most important part of getting your message in front of your customers is that it is clearly communicated.
But what about commodity industries like agribusiness?

Due to this industry being so specification focused (price, quality, availability, etc.) many marketers think that the only way to differentiate is to make it as “sexy” as possible. Give the company a good looking exterior, flashy graphics, trendy interactive apps and you’re good.
That’s great, but is only a part of communicating your value and to be honest it’s one of the easiest parts that ends up being less effective without what we are about to talk about here.

Understanding the Agricultural Business customer

Wouldn’t you agree that knowing what your customer wants at an individual level and understanding what is most important to them would benefit your company more than just a “pretty” picture?
We hope so, because we do and have seen this take companies from doing just OK to growing 5X, 10X and 20X consistently.

Using tools like HubSpot or Infusionsoft will allow you to know exactly what your customer or prospects are reading, watching, opening, liking, not liking, etc.
And that is at the individual level.
You can know what John Smith wants exactly form your products, so every time you communicate with him you’ll be giving John exactly what he is trying to understand or wants to be talked to about.

This simple change to how you collect information and communicate information to your customers will bring you Huge Success!

Agriculture Marketing, Agricultural Marketing, Agribusiness Marketing or however you call it will be changed for ever.

Aaron is the Vice President of Marketing at OneSpace.

He has extensive knowledge and experience in marketing, strategy, operations, project management and building teams. His previous work has included working in marketing and operations at Monster Commerce, Network Solutions, Web.com, with clients ranging from local businesses to Fortune 100 organizations.

In this episode we talk about working hard on the farm, combine demolitions, marketing, business, management, product development and more!
 

 
Leaders in Business and Marketing iTunes

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Adam Hallas - Digital Marketing

Adam Hallas has worked in digital marketing for 13 years ranging from accounts to strategy, working across the disciplines of SEO, PPC, conversion optimization, customer acquisition, research and analytics. With experience as an in-house marketing expert, agency leader and independent consultant, his work is modeled from multiple perspectives that drive huge results.

He’s worked on Fortune 100 companies as well as mid-level corporations on both optimization and lead conversion marketing strategies.
Adam’s experience dates back to the days of using Urchin Analytics before Google bought the platform (The UA number currently used in Google Analytics originally stood for Urchin Analytics).

Marketing Specialties

  • Digital Strategy
  • SEO
  • PPC
  • Social Media
  • Email & Automation
  • Analytics

Have you heard the back and forth on how Data is marketing’s savior or how Data is way overvalued in Marketing?

On both sides of the debate, there are many opinions and strong feelings about how important it is to decision making, composition, design, user experience, etc.

Here’s the thing…

Everything is Data!

Seriously think about it.

  • The reason you don’t or do like a specific food… DATA!
  • That feeling you get in your gut when you know something is right or wrong… DATA!
  • The Best Practice you tout as being so knowledgeable on… DATA!

Emotions, likes, dislikes, associations, beliefs, etc. are all crafted from experiences and historic data that form these things for you as a person or business.

You can take that data at face value or read in between the lines to solve problems, create efficiencies, innovate, become self-aware, understand an audience, etc.
This information is extraordinarily important as it concerns decision making or creation at all levels, in all environments across all mediums.

See how we use data in our approach to content marketing here.

For the 18 years that I (John Bracamontes) have done work online and in the digital marketing space, not once had I ever submitted work to be recognized as a job well done.
My opinion was that the work spoke for itself, because I drove leads, and leads meant new sales, and new sales meant higher revenue for my clients.

 

“Why Would I Need An Award To Show Greatness?”

 
Is how I thought.

I’ve seen over the years other agencies share in the successes of their teams and genuinely promote how great their clients are, which began to soften my perspective on the benefit of awards and recognition for the work outside of its result.

I realized that uniting with a sense of pride on what you do for others, recognizing the value and celebrating together is massively powerful.

So this year, Acumen submitted one entry in the St. Louis Business Marketing Association’s B2B Marketing Excellence Awards.

That night the team was recognized for the work we did (and do), we had fun and celebrated together, celebrated with others and set a precedent for the future of the agency.

No longer will we hide our wins and pride for the value we bring to those who choose to work with us!

And Thanks to Kopytek.com for being such an amazing group to work with!

What we see over and over again are people and agencies speaking on how easy SEO is and minimizing it by only talking about the most basic aspects of both SEO and overall Digital Marketing.

Why is this?
It definitely makes it easier to sell, but is that the only reason?

We dug in and realized that the reason most people minimize how important the tactics within Digital Marketing actually are (including SEO) is because they SUCK at Execution. They cannot do the work well.

It’s easy to say you should be strategic and speak to the right people at the right time online, but when it comes to actually pulling that off, most fail and fail hard.

This is where we differentiate in that our execution is deep and drives massive results.

Our advice to everyone is to Quit talking about Digital Marketing like you know something if you can’t back it up with execution.

Talk to us!