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B2B Digital Marketing Blog

Deciding what project gets done first can be tough at times right? Sometimes you just don’t know exactly how to pick what will take priority over the other since they are at the same level. In the case of this, there is a strategy that I employ to make sure that I am making the right choice, even though it may push another project back by a week. Pushing a project back by a week is not always the worst, especially if you’re like me and set an internal deadline a week or two prior to when the client wants it to be completed.

 

Determining What Makes the Cut

It is kind of like a pro’s and con’s list. As the account manager you have to break down each project to determine the amount of work that will have to go into it, the level of expectation each client has, and the deadline that the client may or may have not stated to you at the start. Every agency has a standard for projects. Here are some important factors to take into account. You have to break down each project and understand what it all includes.

  • Level of work the project includes. Is it all hands on deck or maybe one or two?
  • Does this require the assistance of a designer? Because designing can take time.
  • Will this project overload one or more team-member?

 

Communicating the Change

While everyone on your team was aware of the projects at hand, they may have been working on the parts that they knew they were going to have to take ownership. Send out a memo to the team about what is getting moved around and what the expected timeline is for each project. Schedule a meeting to discuss it and get everyone’s opinion on it, especially if this project may overload one individual but not the rest. When shifting projects it is not just about the client, but about your team and their ability to efficiently and correctly get the project done without cutting corners. Projects sometimes come in waves, and sometimes one at a time.

Knowing your team and what they can handle makes project management manageable.

 

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I’m going to keep this blog post pretty short so that I can stress how simple and easy this is for you to get found in the search engines more often by your customers.

Google My Business which is the hub for companies to integrate and control their presence within the Googlesphere, Google KnowledgeGraph, Search Engines, Local Search, etc. (whatever you want to call it).

If you’ve ever searched for a service, product or company and Google Maps listings came up and/or information on the right hand side of your search results then you’ve seen the results of a Google My Business Listing.  Creating this, Optimizing it and Verifying the listing will get your more visibility and more business.

 

Google My Business Listings for the Print Industry

Without going into a ton of detail here there are just a few steps to getting your company found more often in the search engines, more phone calls, website visits, leads and revenue using the Google My Business tool.

  • Search for your company in Google / Google Maps
  • Claim Your Listing / Verify Your Listing
  • Optimize Your Listing

 

Why It’s So Important to Create, Verify and Optimize Your Listing

The internet looks to a few providers of data as the authority and Google is one of them.

So ensuring your information is accurate with the King of the Internet if extremely important.

People, Other Listing Services, etc. will use this data to connect with you which will get your more business and visibility.

 

The other Massive benefit is the the majority of print industry related search terms are localized.  This means that nearly every product or service search term you want to be found for is going to show local results including Google Maps listings.

These same maps listings will allow the user to click to…

  • Visit your website
  • Call your company
  • Get directions to your physical location

 

More visibility, More Leads, More Sales!

 

You can learn more about doing this all here  https://www.google.com/business/

 

In closing we actually do this creation, optimization and verification for companies in the print industry, so if you decide to not try and do this yourself then reach out because we are REALLY GOOD at it and can make sure you get a High ROI from your listing.

 

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Did you ever wonder why B2B SEO is so important for businesses? SEO, also known as search engine optimization is critical in driving organic traffic to your site. SEO assists the search engines and users in finding and understanding more about your site. Search engine optimization educates visitors and answers their questions. Search engine optimization helps increase your sites visibility and will help your business grow.

 

When was the last time you did a search and clicked past the fourth or fifth page? Most people never go past the first or second page. If you want organic rankings you need SEO. Just having a website won’t get you rankings. Most of your high ranking competitors already applied SEO to their websites, that’s why they are ranking so well. If you can’t be found in searches, then you’re not going to acquire as much business.

 

Get your digital marketing audit. Discover your company’s strengths and weaknesses and the opportunities you can maximize for a winning digital strategy.

 

Benefits Of B2B SEO

These five benefits will highlight some of the important benefits of SEO and how it can take your brand to the next level.

  • SEO increases traffic. Organic search is a key source of website traffic. The higher your rankings the better your visibility and conversions. Organic search is usually the leading source of all your website visits.
  • SEO provides better user experience. User experience is important to the search engines and your visitors. Mobile-friendly is one of Google’s ranking factors along with hundreds of other ranking factors. Everyone wants to view a mobile-friendly site. People will leave a website if it isn’t user friendly and they can’t find what they want.
  • Local SEO increases traffic and conversions in your area. Let’s face it how many people use phone books anymore? Usually, the phone book print is so little and it’s hard to read. It’s easier and quicker to do a search on your phone and push one button to call. If your business is not optimized for local, then you’re missing out on local business. This is especially important to businesses offering services. Whether your business is B2B or B2C it should be in Google My Business along with some quality local directories. Receiving good user reviews will enhance your local listing.
  • SEO influences the buying cycle. SEO can get your good deals seen. It advances people through all the buying cycle stages.
  • SEO builds brand awareness. People will start recognizing your brand. SEO helps get your brand out there.

 

 

SEO Is Crucial To Your Inbound Marketing Strategy

SEO is an important element of your inbound marketing strategy and it is essential for your business growth. SEO takes time; it’s not a fast fix. That’s why we recommend combining SEO with other digital strategies to produce powerful results. PPC (pay-per-click) strategies help you get in front of your buyer quickly and it brings in new leads and sales. Social media reaches your prospects and customers with a majority of them interacting with your brand generating leads and sales. Email and marketing automation will continue to drive sales.

 

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We often see companies, agencies and marketers using the term Marketing Strategy interchangeably across a broad number of initiatives and tasks that are really different from each other and need to be defined as different up front to make sure everyone is on the same page which will eliminate work overlap or double up and make the work more effective.

Where we see this the most is a B2B business has Strategic Objectives where part of solving for those objectives is having a B2B Marketing Strategy and to solve for that marketing strategy you need a B2B Marketing Tactical Strategy and finally you’ll need to execute the tactics that are a part of the tactical strategy.

 

That’s a Mouthful! But let’s break it all down through an example.

 

B2B Marketing Strategy

The B2B Marketing Strategy should support the businesses strategic objectives by giving a clear plan as to how it will accomplish this overall.

 

For example:

A Manufacturer wants to launch one of their products into a new market in the next year.

They need to achieve $200,000  in sales by the end of the first two quarters to feel the new market will be sustainable.

The sales team tells the marketing team that they will need at least 4 leads per day to close that sales number.

 

The Marketing team would need to know several things…

  • What is the product
  • What is the target market
  • What is the budget for the marketing initiative

The Marketing team would then create a plan that reads something like “Over the next 30 days we will build a campaign plan that uses this message, includes these assets, targets these buyers, using this ad spend budget, with a goal of generating this number of leads per day”

 

Obviously it has more detail, but you get the point.

There’s your Marketing Strategy.

 

B2B Marketing Tactical Strategy

The Tactical Strategy should support the marketing strategy in it’s goal.

 

For example:

The Marketing Strategy was “Over the next 30 days we will build a campaign plan that uses this message, includes these assets, targets these buyers, using this ad spend budget, with a goal of generating this number of leads per day”

The Individual Marketing Team Members would need to know several things…

  • What is the goal (x number of leads)
  • What is the ad spend budget)
  • What is the target market

Those team members can then research their available platforms to identify where the best opportunity is for targeting and distribution to reach those goals and come up with a Tactical Strategy that reads something like “We will use these platforms, with these ad types, targeting this criteria (keywords, geo, industry, company, job title, etc.), using these budgets for each of the platforms, which will generate this number of leads per day.”

 

Again more detail would exist, but again you get the point.

There’s you Tactical Strategy.

 

So then all that’s left is to get approval and execute on the tactics of the tactical strategy, which satisfies the marketing strategy that satisfies the business strategic objectives.

 

Are you interested in having someone work on your Tactical Strategy?

 

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Going to into an interview can be a scary thing, especially if you are a little rusty and out of the game, so to speak. Being in Operations and in charge of hiring for Acumen Studio, I can say that I’ve heard and seen a lot of bad habits come out during an interview.  Whether these habits are done consciously or subconsciously, it’s important that you are aware of these habits so you can make sure not to do them in your next interview

 

The Top 5 Habits That will Break Your Interview

Below are the top 5 habits that you need to be aware of when going into an interview

  • Excessive Fidgeting
    • This can be anything from cracking your knuckles to tapping a pencil.  It can show insecurity and intense nervousness. If you are going for a job where you need to be client-facing or in touch with customers, this may show the interviewer that you are not capable.
  • Long Verbal Pauses
    • It’s ok to have small pauses in order to allow the interviewer to finish their sentences or questions.  But extremely long pauses can come across as you not listening or paying attention during your interview
  • Showing Up Late to your Interview
    • It’s easy to get stuck in traffic, get lost in a new area or even have car trouble when going to an interview. It’s important to know where you are going and how to get there. It may be a good idea to do a quick run through of your route the day before if possible so you know where to go, where to park and to verify how long it will take for you to get there. If you are going to be running late, it’s important to contact the interviewer immediately so you are not keeping them waiting and wondering where you are.
  • Oversharing
    • It’s important to share information about your past work experiences and work history.  But oversharing some information whether it’s personal or professional is tacky and can put you in tricky situations.
  • Unprofessionalism
    • Even if the company you are interviewing with is more laid back and relaxed, it’s always a good idea to over dress and be more professional than to not be professional. So make sure to dress appropriately and conduct yourself in a professional manner.  

 

So with that being said, make sure you are aware of how you present yourself, identify what your bad habits are and make sure you keep them in check when in an interview.

 

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