We have been fortunate enough to work on international social media campaigns for clients outside of the U.S. who market their services outside of the U.S. and for clients within the U.S. who also market their services outside of the United States.
What we have learned is that while many of the underlying motivations are similar across users globally, their approaches (and many times platforms) are widely different and the cultural variances can affect the strategy significantly.
There are many differences in behaviors across all of these social platforms and apps, concerns of privacy, willingness to share personal and private information, the list goes on. Despite all of this variance in behavior when it comes to business, everything for the most part remains the same across the globe.
Here are a few examples:
Social media behaviors & engagement change geographically, demographically and psychographically. But the primary components of a strong business model and social media strategy do not.
Darryn Yates is the CEO of Riot Radio
Darryn has a story that will knock you out of your seat!
Touring with his band, living in L.A., doing music videos with famous sex symbols, doing shows overseas, chauffeuring prostitutes, getting into radio, getting kicked off of radio, having his own television show, starting his own radio station and much more.
Mobile video is changing everything.
We’ve gone from passively consuming video to interacting with it in deeper, more personal ways.
Twitter is a place where people come to see what’s happening. It’s always been mobile, and always been live. That’s why we’ve seen video take off on the platform – creating a new world of opportunities for brands.
Here are a couple video stats
Download the Full PDF Here: http://acumenstudio.com/wp-content/uploads/2017/02/Acumen-Studio-Video-on-Twitter.pdf
John Auble is the Vice President, Marketing Program Manager, Financial Advisor (FA) Marketing Team
He is an executive-level manager with more than 25 years of experience creating, implementing and tracking marketing, advertising and communications programs with increasing responsibilities in branding and digital strategy.
He is currently a marketing program manager on the FA Marketing Team within Wells Fargo Advisors and has 21 years of FA marketing experience.
His current job responsibilities include:
John began his career with the legacy firm as a senior advertising copywriter and has progressed, launching and managing the firm’s first public Web site, client online account access, FA Web page system and Email Express (compliance approved email blast system) prior to becoming a marketing program manager on the FA marketing team.