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Digital Marketing Blog

It’s important for everyone to understand what WE DON’T DO.

We ARE NOT a design / creative agency.
We ARE NOT a PR agency.
We ARE NOT a copy writing house.

What WE ARE is a strategic content marketing agency that uses search engine and social media data to identify market demand, how that demand is sought, how the channels which deliver answers to that demand present options / solutions and then turn that research into a plan which we execute on.

We ONLY CARE about meeting the goals set.
If you want 30 leads each month, then we’ll get it for you.
If you want to understand what channels have the highest opportunity for new sales, then we’ll figure it out.
If you want us to build the assets and infrastructure to distribution, collect and close new business, then we’ll create it.

We DO NOT CARE about Facebook. We care that Facebook can deliver a sales outcome for you.
We DO NOT CARE about LinkedIn. We care that LinkedIn can deliver a sales outcome for you.
We DO NOT CARE about Email. We care that Email can deliver a sales outcome for you.

Get what we’re saying?!

It’s not about the channel, it’s about what the channel can do for you.
The market tells us if it’s working by engaging and converting with content.
We focus on the goal, what the market is asking, where they are asking it and how the channels choose to present content.

Channels come and go.
Trends in design and copy writing come and go.

Our process focuses on capitalizing on the channels and the tactical trends that will move you towards your goals.

So if you are most concerned with creating a strategy to ensure your business is seen online, drives more leads and closes more business then talk to us.

If you are more interested in the shade of red in your email footer not looking the same on your desktop screen and your iPhone DO NOT talk to us!

All We Do Is Win.

It amazes us at how little there is out there online specific to the print industry on practically marketing your services digitally.
Obviously SEO works, so does PPC, social media is a must and email is a no-brainer.
But everything we’ve found is so weak!

We are planning to change that.
While the fundamentals are the same, we have learned over years of working with customers in the print industry what works and what doesn’t.

We are starting a new series of posts that will highlight specific tactics that work really well for print companies.

But for now check out this Case Study on Digital Marketing for Print Companies click here: http://acumenstudio.com/help-printing-companies-grow/

Our friends at Everplans provided this great research into why it is so important to keep the all relationships in the families you advise strong.

It’s time to start remembering kids birthdays and maybe sending a gift!

93% of advisors think that they will continue to manage the assets of a client that dies.
Fact: 85% of children Fire the financial advisor their parents used!
Only 7% of children know / knew who their parents financial advisor was.

Read more in the infographic below.

Infographic financial advisor and family marketing

Do you spend time creating flashy graphics or actually getting to know your customer?

It’s no secret that the most important part of getting your message in front of your customers is that it is clearly communicated.
But what about commodity industries like agribusiness?

Due to this industry being so specification focused (price, quality, availability, etc.) many marketers think that the only way to differentiate is to make it as “sexy” as possible. Give the company a good looking exterior, flashy graphics, trendy interactive apps and you’re good.
That’s great, but is only a part of communicating your value and to be honest it’s one of the easiest parts that ends up being less effective without what we are about to talk about here.

Understanding the Agricultural Business customer

Wouldn’t you agree that knowing what your customer wants at an individual level and understanding what is most important to them would benefit your company more than just a “pretty” picture?
We hope so, because we do and have seen this take companies from doing just OK to growing 5X, 10X and 20X consistently.

Using tools like HubSpot or Infusionsoft will allow you to know exactly what your customer or prospects are reading, watching, opening, liking, not liking, etc.
And that is at the individual level.
You can know what John Smith wants exactly form your products, so every time you communicate with him you’ll be giving John exactly what he is trying to understand or wants to be talked to about.

This simple change to how you collect information and communicate information to your customers will bring you Huge Success!

Agriculture Marketing, Agricultural Marketing, Agribusiness Marketing or however you call it will be changed for ever.

Aaron is the Vice President of Marketing at OneSpace.

He has extensive knowledge and experience in marketing, strategy, operations, project management and building teams. His previous work has included working in marketing and operations at Monster Commerce, Network Solutions, Web.com, with clients ranging from local businesses to Fortune 100 organizations.

In this episode we talk about working hard on the farm, combine demolitions, marketing, business, management, product development and more!
 

 
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