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Digital Marketing Blog

We’ve worked on many campaigns for business coaches and consultants over the years, giving them digital marketing strategies, doing audits and market research.
In every engagement we both commented on how similarly we solved problems for organizations.
Most of the time organizations look for help in times of transition or change, to fix issues that continue to come up, or they need to add new skills to their team.

How do Marketing Agencies & Business Coaches Handle Organizational Development?

Let’s touch on each of the areas listed above.

Manage transitions

Moving into a new phase of your business typically generates anxiety.
Both Marketing Agencies and Business Coaches will ask about the challenges you are up against and can help you zero in on what and how to change to go beyond them.
For the marketing agency this could be adding to the content mix for generating greater visibility and for a business or leadership coach this could be creating an 90-day action plan.

Fix recurrent issues

Sometimes the same problem keeps happening over and over, but every thing you do to try and fix it doesn’t work.
For a marketing agency you may find yourself creating standard reports if the issue was discovered to be inaccurate data transformation.
For a business coach this could mean delegating weekly meeting governance to someone other than the department head when a meeting is continually dominated by the same person and nothing gets accomplished.

Add new skills

A good example here is the need to master complex subject matter or pursue new strategies.
For a digital marketing agency this could be training an in-house team on how to execute an ongoing SEO program, or taking over the role completely.
For a business or executive coach this could mean teaching a new manager better negotiation skills to deal with stressful confrontations in the workplace.

In many cases, caveats will obviously apply.
Also beware of the agency or business coach that has overly rigid and inflexible processes.
While sometimes these sound great (because it makes things seem easier), the result many times is a sub par outcome.

If You are having a complex issue with your Digital Marketing then contact us today by filling out the form at the bottom of this page or calling us at the number on the top of the page.

Have you heard the back and forth on how Data is marketing’s savior or how Data is way overvalued in Marketing?

On both sides of the debate, there are many opinions and strong feelings about how important it is to decision making, composition, design, user experience, etc.

Here’s the thing…

Everything is Data!

Seriously think about it.

  • The reason you don’t or do like a specific food… DATA!
  • That feeling you get in your gut when you know something is right or wrong… DATA!
  • The Best Practice you tout as being so knowledgeable on… DATA!

Emotions, likes, dislikes, associations, beliefs, etc. are all crafted from experiences and historic data that form these things for you as a person or business.

You can take that data at face value or read in between the lines to solve problems, create efficiencies, innovate, become self-aware, understand an audience, etc.
This information is extraordinarily important as it concerns decision making or creation at all levels, in all environments across all mediums.

See how we use data in our approach to content marketing here.

It isn’t easy to find exceptional marketers and strategists, so when you do, you beg them to join your team and then turn them loose to kill it.

We are excited to have Zach Martin join us as we grow and dominate the marketplace!

A Little About Zach

Zach is a digital content marketing sorcerer who spent time on the high seas as a Mass Communication Specialist for the U.S. Navy before graduating from Southern Illinois University. Apart from his love of KPIs and the invention of the “Like”, good St. Louis ribs, and Cardinals baseball, he’s also got the greatest job in the world: being a dad.