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Digital Content Marketing Blog

 / Digital Content Marketing Blog (Page 44)
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B2B Content Marketing, Content Marketing, Digital Strategy

What is Content Marketing really? And is a Content Marketing Strategy different than a Content Strategy?

To the second question, NO, there is no difference.

Let us explain our answer to the first question.

There are many definitions given for content marketing, but ours is pretty simple.
The use of any consciously consumed piece of content created to enhance relationships, education and convince with the goal of getting someone to make a decision or take action.
For us this applies to visibility, awareness, lead generation and conversion or sale.

Content Marketing Strategy vs. Content Strategy

We say there isn’t a difference.
But what do others say?

Some say that content marketing strategy is understanding who your audience is, creating your message, have a brand guide and implementing it.
Some say that content strategy is more about channel strategy and the types of content that goes on those channels.

While we agree that both should exist, we also believe they are one in the same and that it goes beyond the content.

What is Content?

Content is a tool to communicate.
That’s it.

We dare you to argue with us on this. We always win!

Content Marketing Strategy

When we create a content marketing strategy we do these things:

  • Ask you questions about your business
  • Ask you questions about your customers
  • Look at your customer data & behavior
  • Research the market using search engines
  • Research your customers using search engines
  • Research the market using social media
  • Research your customers using social media
  • Identify how your targets consume online
  • Develop a channel strategy
  • Develop content for each channel
  • Optimize content with each channel
  • Track, measure and monitor behavior
  • Continuously optimize

This is how we think content marketing should be done and we’ve seen it work again and again.

Contact us if you want to learn more or contact us if you want to debate our ideas.

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Analytics & Analysis, B2B Content Marketing, Content Marketing, Digital Marketing

Adobe is currently developing a program that can sample your voice and recreate the sound with undetectable accuracy!

What is Adobe VoCo? (Project VoCo)

“When recording voiceovers, dialogue, and narration, wouldn’t you love the option to edit or insert a few words without the hassle of recreating the recording environment or bringing the voiceover artist in for another session? #VoCo allows you to change words in a voiceover simply by typing new words.”

Adobe states it pretty clearly in their statement above.

Whatch the video below to see how Adobe Project VoCo works.

Adobe VoCo

Concerns About This Platform

Some journalism, risk and ethical experts are concerned with the development of this voice reproduction and manipulation product.

  • Faking statements to draw more journalistic attention.
  • Tricking people into taking action. Think the Nigerian email scams on a much more realistic scale with spoofed phone numbers and someone on the other end that sounds exactly like your mom!
  • Financial Security. Some firms use voice print technology as a security screen.

These are just a few of the concerns they have with Adobe’s Project VoCo.

But Adobe states that they are taking measures to allow for validation within the files that would detect if something was real or not at a commercial level. *but this still leaves it open against the average Joe / Jane

Competitors to Adobe VoCo

While audio manipulation is nothing new. Making it easy / simple is. And making it “Good” is as well.

Google’s Deepmind has a product titled WaveNet that is also constructing and simulating speech constructs.
You can view more of that here: https://deepmind.com/blog/wavenet-generative-model-raw-audio/

While Google isn’t recreating the voice of a specific user, they are certainly constructing a highly intelligent speech modeler that if coupled with mimicking technology could be indistinguishable as being computer generated or human to the typical ear.

Project VoCo & Voice Mimicking Use Cases

As Adobe points out, it can easily be used for audio books, podcasts, and voice over talent.
For us this is extremely valuable as a customer service application.

Imagine an intelligent system that knows what you purchased, what your issue is, collects your personal profile information, can detect your emotion from your voice pattern and engages with you in an efficient and emotionally connected way.
And the whole time the person on the phone thinks they are speaking with an actual human being.

This takes the workflows we create today to a whole new level!
Coding in emotional triggers, PII (personally identifiable information) gets tied to your emotional profile.
I have to admit this is pretty exciting stuff.

While not available for use yet, we are working on projects like this to make how we interact across business applications more efficient and profitable.

Check out some of the comprehensive ways we are working in content marketing by Clicking Here –> https://acumenstudio.com/content-marketing-agency/

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