PPC & Paid Media for B2B Companies

PPC & Paid Media built for B2B companies. Operated by our team.

When B2B buyers and decision-makers are ready to act, paid search and paid social put you in front of them immediately. Acumen builds and runs Google Ads and retargeting for B2B companies, with industry-trained creative and bidding, optimized every month, and ad spend paid straight to the platforms.

Book a 30-Minute Call See the Full B2B Companies Program

15+

Years in B2B

61+

Active Clients

1.23M+

Leads Generated

100%

Transparent Reporting

PPC & Paid Media is one part of the Acumen Marketing OS, a complete, industry-trained system for B2B companies that delivers visibility, traffic, leads, and sales.

Paid Media

Why B2B companies need ppc & paid media.

We do not mark up your ad spend. You pay the platforms directly. We build the campaigns, write the ads, manage the bids, and report every dollar against visibility, traffic, leads, and sales.

Immediate visibility

SEO compounds over months. Paid media puts you in front of B2B buyers and decision-makers this week, while your organic presence builds.

Retargeting follows warm buyers

Most visitors leave without acting. Retargeting keeps your brand in front of the people who already showed interest until they are ready.

Industry-trained targeting

Generic ad accounts waste budget on the wrong clicks. Our campaigns are built around buyers, operations leaders, and decision-makers researching B2B providers.

No markup on ad spend

You pay Google and the platforms directly. We are paid to run the system, not to inflate your media bill.

What's Included

What ppc & paid media includes.

Everything is built and run by our team on the Acumen Marketing OS, and reported in your portal in real time.

Google Ads build and management

Search campaigns built around high-intent queries, written and optimized monthly by our team.

Retargeting campaigns

Display and social retargeting that follows your warm website visitors and brings them back.

Industry-specific ad creative

Headlines and copy written for B2B buyers and decision-makers, not generic templates.

Bid and budget optimization

Ongoing management of bids, keywords, and budget. Recommended ad spend is $690 to $1,890 per month, paid directly to the platforms.

Conversion tracking

Every lead traced back to the campaign, keyword, and ad that produced it.

Transparent reporting

Spend, clicks, leads, and cost per lead, all in your portal in real time.

How It Works

A system, not a scramble.

PPC & Paid Media runs the same proven way for every client, calibrated to B2B companies.

Audit and baseline

We start with a Digital Marketing Audit to benchmark where you stand and where the opportunity is.

Industry training

We load your B2B standards, keywords, and buyer behavior into the Marketing OS.

Build and run

Our team builds, launches, and operates the work each month. You do not manage anything.

Measure and report

Every result lands in your portal: what we did, what it produced, and what is next.

FAQ

PPC & Paid Media questions, answered.

How much should B2B companies spend on ads?

We recommend $690 to $1,890 per month in ad spend for most clients, paid directly to the platforms. We help you start where it makes sense and scale based on results.

Do you mark up our ad spend?

No. You pay the platforms directly. Our fee covers building and running the campaigns, not a percentage of your media.

Should we use Google Ads or LinkedIn?

Both have a place. Google Ads captures active demand, while LinkedIn reaches B2B buyers and decision-makers by role and firmographics. We run the mix that fits your goals.

How fast do paid campaigns produce leads?

Paid media can generate traffic and leads within days of launch, then improves as we optimize. It is the fastest lever in the system.

Book a Call

Ready to put ppc & paid media to work?

Schedule a 30-minute call to see how Acumen runs ppc & paid media for B2B companies as part of a complete marketing system. We show you the platform, walk through deliverables, and answer your questions directly.