PPC is More than Just Keywords & Text Ads
Our B2B PPC Principles
- Focus on the Sale
- Retargeting is King
- Keep it Simple
Stay away from overly generic terms that waste money and stick to the keywords and phrases that are most likely to convert quickly. Retargeting your website visitors, lists and niche interests will generate massive returns as their behavior has already identified them as targets likely to convert. Don’t make things hard on yourself or ineffective by spreading your efforts too thin. Keeping a tight focus on a campaign, product or service over a defined period of time will return exponentially higher results.
“High ROI or Die. If it doesn’t convert, it doesn’t work.”