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B2B Social Media Marketing

Social Media is The Media

B2B Social Media Marketing - Acumen Studio

Social Media has passed the point of being considered a new media, it is now “The Media”.
Everywhere you look at every moment consumers are reading, messaging, engaging and interacting on their social media accounts.

The most recent surveys show, that the majority of time spent on digital media is done on our phones, and the majority of that time is spent on social media.

We are serious when we say, “Social is Serious”, especially when it comes to your business growth.

Our Social Media Principles

  • Be Present & Active
  • 1st Party Forever
  • Pay to Play

The most important thing is to be present and pushing content. This gives you credibility online. We’ve found that sharing only your company’s content is key to driving conversions quickly. 3rd party content is a distraction and moves people away from your message, products and services.

It  is a fact that paying to be seen on social is an efficient and high ROI approach to generating new leads and customers quickly.

“Social Media is the new direct line to prospects and customers.”

“Buyers who feel a “high brand connection” are 60% more likely to Purchase.”

Social Media Strategy & Tactics

Everything you should do as a Social Media Marketing Expert, we do it.

  • Strategic Social Media Research
  • Persona Development
  • Channel Strategy
  • Social Media Management & Optimization
  • Paid Social Media Advertising
  • Social Media Listening & Monitoring
  • Analytics, Reporting & Analysis

The ROI of Social Media Marketing & Optimization

If you are here reading this information, then you already know that Social Media is important to your business.
When we describe the ROI of Social Media Marketing to businesses, we talk about the ability to drive visibility for your brand / company / services, greater awareness, more leads, more customers and higher revenue. You WILL get a return on your social media investment.

Since EVERYONE is using social media, this is a go-to channel for researching companies, their products & services and finding social proof through reviews, published content and direct asks about your company on their social networks.

“Social Media is a critical part of marketing & when combined with other digital tactics, yields Massive Results.”

Social Media Should be Combined With All Channels

Not only does the act of marketing your company on social media get you found more often & generate emotional connections with buyers, it also informs your decisions for new content and optimizations across other channels such as:

Social Media Research

The root of any good digital strategy is the research done to frame the approach and Social Media is no different. Strategic Social Media Research will maximize your optimization efforts, getting you found more often by targeted buyers and create an emotional connection with those buyers that will have them choosing you over the compeition.

Social also gives you a wealth of data that can easily identify targeted buyers and these buyers can be precisely targeted using digital & traditional advertising criteria such as:

  • Sex
  • Location
  • Age
  • Interests
  • Friends
  • Education
  • Household Income
  • Behaviors
  • and More.


Download a Social Media Case Study Below to Learn More

Or, You can give us a call now at 866-357-7422 to talk.

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