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PPC is More than Just Keywords & Text Ads

B2B PPC Pay Per Click - Acumen Studio

Our B2B PPC Principles


  • Focus on the Sale
  • Retargeting is King
  • Keep it Simple

Stay away from overly generic terms that waste money and stick to the keywords and phrases that are most likely to convert quickly.  Retargeting your website visitors, lists and niche interests will generate massive returns as their behavior has already identified them as targets likely to convert. Don’t make things hard on yourself or ineffective by spreading your efforts too thin. Keeping a tight focus on a campaign, product or service over a defined period of time will return exponentially higher results.

“High ROI or Die. If it doesn’t convert, it doesn’t work.”

“B2B PPC is the Highest Converting channel across all marketing tactics!”

PPC Strategy & Tactics

Everything you should do as a PPC / Paid Search Expert, we do it.

  • Bidded Keyword List Cleanup
  • Establish Negative Keyword Lists
  • Setup Conversion tracking
  • Create Ad Extensions (sitelinks, phone & callout)
  • Remarketing (text & display)
  • Dynamic Ads
  • Device Bidding (mobile vs. desktop)
  • Day-parting
  • Demographic Optimization
  • Location Bidding (Country, City, State, etc.)
  • Video & Display Ads

The ROI of PPC Management & Optimization

Ask anyone who has run a successful PPC campaign and they will tell you that paid search is the Highest Returning channel online.  Buyers are searching for the products, services and solutions that your company provides right now, every day, all day.

Getting in front of these buyers when they search, where they read and when they are ready to convert is how you will bring in new leads, new customers and more revenue.

“PPC is one tool that, when combined with other Digital Tactics yields Massive Results.”

PPC Works With All Channels

Not only does the act of optimizing your paid search efforts get you more visibility and conversions, it also informs your decisions for new content and optimizations across other channels such as:

Paid Search Research

PPC as a channel provides massive insight into the popularity and competitiveness of specific terms searched to find the products, services and solutions you provide. This insight allows for better decision making as it relates to buying context and strategic content ideation.


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