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B2B Digital Marketing Blog

We’ve heard this question so many times… “Does Social Media Work for Construction Companies?”.

It’s a loaded question because the answer is 100% yes, but if certain things aren’t done then it won’t actually work. Let’s talk about what the things are you need to consider as you build out your construction based social media plan.

Having a plan on who you’re targeting will be extremely important as it will allow you to do things such as pick what social media channels you need to be present on. With each channel you want to present your brand in a way that is engaging, educational and relevant to your audience. Your strategy will focus on picking the right target, giving them the info they are looking for and saying it in a way consistent to how you act as a company. That is why we created these Top 5 Social Media Tips for construction companies to get better engagement, more leads and more sales. 

 

Here are the Top 5 Social Media Tips for Construction Companies

Marketing for Construction companies can be slightly different than it would be for other businesses. Your digital presence has to mimic what you want the community to think of when they here your name or see your trucks driving around town. These are 5 Tips to keep in mind when you are creating your content for social media.

  • Know Your Audience
  • Be Authentic
  • Assessing Competitors
  • Show Images of Your Work
  • Pay to Promote Your Content

 

1. Know Your Audience

It comes down to more than just the people you want to target, your also need to know what they are interested in. You’ll need to research content they are searching for and what types of content are most likely to grab their attention. Knowing your audience well will help you determine how you will write your posts and what type of content (blogs, sell sheets, infographics, video, images, etc.) to share.

 

2. Authenticity

Authenticity is key when it comes to writing content for your social media. Write as though you are speaking the words out loud because that is how the reader will hear it. Be aware of your tone (they way things are said and the words used) and make sure you don’t come off as a drone, monotone, or someone who doesn’t actually care about what they are telling the customer. Setting the tone for your writing will create more engagement as people can “hear” your enthusiasm about your products and services. They’ll want to actually buy from you!

 

3. Assessing Competitors

When you are developing your content strategy for Social Media, make sure you look at what your competitors are doing. How are they presenting their content? What type of content (infographics, images, vidoes, etc. ) are they sharing? Look at the engagement of the different posts and see what is working well for them and what is not. Shares and comments are the best indicators of engagement. The goal of this is not to “copy” what they are doing but to make your strategy stronger from the start. Make sure to look at competitors that are comparable to your size of business too. A young upstart company isn’t going to have the same reach as large companies such as Bechtel Group or Jacobs Engineering Group. 

 

4. Show Images & Video of Your Work

Words are great, but images do a whole lot better when you are working on large scale projects in construction. Take photos of your team on site, projects before and after, short demonstration videos, etc. People want to see what you’re doing and how you are doing it. This builds a level of credibility and grows the consumer confidence in you as a business they’d like to work with.  If you have the capability (and you do if you have a cell phone), take videos of jobs sites and share those as well. 

 

5. Pay to Promote Your Content

Social media is free, but sometimes if you want to get in front of the right customers you have to pay a little. On Facebook for as low as $1 a day you can “boost” a post from your page to increase the amount of individuals it will reach. Then on LinkedIn you can “sponsor” specific posts to do the same. This will increase the number of target customers that are “served” the message and give you more exposure.

Targeting on a platform like LinkedIn is very accurate and allows you to run ads to only people in a certain area, with specific job titles, in certain industries or that work for named companies.  It’s very powerful!

 

Overall the biggest takeaway from these 5 social media tips for construction companies is to be human. Being human and engaging with your audience makes you a more desirable choice for customers. Your online presence sets the tone for developing a level of trust with your target. Since social media is such a huge aspect of society today, it is often found as a deciding factor for many purchasing decisions. People want to work with those who prove they know what they are doing and have a strong reputation online to prove it.

 

If You’re Struggling on Exactly Where to Start or Have Questions, Call Us at 866-357-7422

Or Submit your information below

Now that people are getting back to work, businesses are opening back up fully and people are generally ready to move on from the effects of the virus, what should you be doing now to gain momentum from your marketing, generating new leads and more sales online?

How to Bounce Back with Marketing Post COVID

During the shutdown we took on new clients but spent a lot of time with out existing clients as well amplifying their marketing to ensure they capitalized on the opportunity given to them that the virus created. While business slowed down for many we made sure that our clients gained even more visibility during a time when their competitors pulled back and did less in their marketing.

Competitors Are Still Holding Back!

This makes now (or technically yesterday) the best time to kick start your online marketing.

What Should You Be Doing?

The most effective tactics are going to be a combined effort to ensure you get in front of customers who are eager to get back to work as usual and stay ahead of your competition.  A mix of…

  • SEO
  • Paid Social Campaigns (such as LinkedIn)
  • Paid Search
  • Blogging
  • and Email

… working together are all going to put you miles ahead of the competitors and will have you front and center for customers who need your products and services.

It’s as easy as that. #Truth

 

If You’re Struggling on Exactly Where to Start or Have Questions, Call Us at 866-357-7422

Or Submit your information below

 

 

This is going to be a very short post because what we are about to say is so simple.

Print Companies need to be advertising their capability for the printing of signs for those attending protests and demonstrations.

Here are a few ways to get more protest sign sales

  • Design Unique Graphics for the Signs and share online
  • Team up with a groups that are demonstrating and donate a portion of sales to their group (they’ll need to funnel sign purchases)
  • Design & Print demo signs that you can handout for some protesters with a message on one side and your website on the other

We get that everyone has their own opinions on what is going on right now and it’s all very sensitive, but the truth is if you want to keep the lights on “you gotta do what you gotta do” and this is a lucrative opportunity.

 

Regardless of what you do you’ll need to promote yourself.  If you can’t do that on your own we can help.

 

Have Questions? Call Us at 866-357-7422

Or Submit your information below

 

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team!

Where are you from?

I grew up in Belleville, IL.

 

What are some things you enjoy doing (besides working)?

I love going to the Fox and the Muny. Musical theater is my jam. I also studied art in college so I love to draw and illustrate. I’ve written and/or illustrated a couple children’s books and have been working on greeting cards lately.

 

Favorite Movie Genre or Fave Movie?

It’s not a real movie genre but it would have to be “fake science.” Regular sci-fi movies are great (Back to the Future and the like), but fake science is another genre that my best friend and I invented to cover the romantic movies that feature some insane scientific anomaly that drives the plot. “Age of Adaline” and “The Space Between Us” are perfect examples of the excellent genre of fake science.

 

Favorite Type of Music and/or Band You’re Feeling Right Now?

Again, I’m a musical theater nerd so any showtune is fair game for me. “Come From Away” and “Be More Chill” are currently my favorites.

 

Place you’d like to visit but haven’t yet?

Almost too many to name, but I’d love to go to Greece, Australia, and Spain. Oh and the Harry Potter Studios Tour in London.

 

Drink of Choice?

Frozen strawberry margarita (mango is also acceptable) with salt, a lime, and an umbrella because I’m classy

 

 

Welcome to the Team Jacqueline!

In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction.

Whether you agree, disagree, like it or not, the measures still exist so you as a printer can take advantage of this by ensuring you get this message out to your customers and increase your own sales by helping them comply with the regulations set across the US as businesses start to re-open.

We’ve written an email that you can use to send out to your customers to inform them that you are creating COVID-19 related signage to help them be compliant and keep their business running during these times.

This email is Free to you!

 

Simply fill out the form below, submit and you’ll access the email, a free image to use in the email and directions on how to set it up!

Your Name (required)

Your Email (required)

Your Phone Number