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B2B Digital Marketing Blog

If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News!
Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more revenue in the short, mid and long term.
Now is the time to be Marketing to Convenience Stores!

What are the Signs that Point to Revenue Growth for C-Stores?

One major sign we’ll focus on is hiring.
For example, Royal Farms, Thorntons, Speedway and Pilot are all going on a hiring spree.
More states are opening up fully from the COVID shutdowns and for those that still aren’t 100% restrictions have relaxed, plus the American public is restless and needs to get out.
This Summer’s driving season is going to be HUGE for these reasons, this will bring a huge influx of cash into the convenience store space and force stores to increase staffing.
Positions C-Stores are Hiring For
  • Hourly Retail: These include cashiers, food services, facility services and other similar positions.
  • Retail Managers: These oversee store operations and the hourly retail team members.
  • Drivers: Thousands of new driver positions are looking to be filled for transporting goods and fuel.
  • Corporate Positions: These consist of marketing, supply chain, inside sales, human resources and finance.

In total with just the companies we listed they are looking to fill almost 20,000 positions!

 

Marketing to C-Stores

Regardless of your primary business, if Convenience Stores are a target customer or acquisition for your business, organization or firm then now is the time to increase your visibility to their decision makers.
How should you market to convenience stores?
If we split marketing into two categories: Traditional and Digital ( offline marketing and online marketing )
You really need to be doing both.
Being present to these decision makers in the c-store space where they are engaging is where you need to be.
And the fact is that they are everywhere. Everyone has their own preferences and you being everywhere ensures you’re in front of everyone.
At Acumen we know Digital.
Our strongest advice is to be running comprehensive online campaigns and publishing content to get found by decision makers when they search and to engage them by sharing your value proposition in ads that run on channels like LinkedIn where you can target the industry, companies, and job titles of target customers or acquisitions.

 

If You Have Questions or Want to Talk about Marketing to C-Stores, Call Us at 866-357-7422

Or Submit your information below

    This is a question we get regularly from different printing businesses.

    They ask, “Does Social Media Actually Work for Print Companies?”

    And the answer is…  Maybe!

     

    What Does Social Media “Working” for You Even Mean?

    This is the real question that has to be asked.

    In our experience what most print companies want from social is new business, returning business and higher frequency of orders from existing customers. There are the exceptions such as print companies who are already growing and are looking to change up their entire brand identity & messaging. That is more of a creative endeavor that requires a different set of tactics on social than the goal of just generating new and more business from social.

    So is that what you think about when saying you want Social Media to “Work” for you? Generate New Business?

    If yes, then keep reading because that is our area of expertise (not branding or identity).

     

    How Can Social Media Work for Your Print Business?

    1. Be Present

    Of course this seems like a no-brainer, but unfortunately many print companies are not posting to social media. Why aren’t they posting? No time, don’t think it works, don’t know what to post about, etc.  But that is the biggest problem. Not being there for any reason guarantees social will do nothing for you and generate no leads or sales.

    2.Be Active

    Some would call this consistency or even engagement and those descriptions work as well, but posting regularly at some frequency is the minimum effort level needed for success. 3 or 5 times a week is all you really need to see an increase in traffic from social to your site and an increase in awareness for your business. We recommend either posting every Monday, Wednesday and Friday or 5 days per week Monday – Friday.

    3. Sell

    This is thing that most printers find troublesome. It’s felt that you can’t sell to people on social media. But the fact is that you need to be. Posting awareness level content is great to give people a glimpse into your world and connect with you on that, but it’s just as important to show customers what you can do, what your value proposition is and move them to buy. This is what brings you that increase in new business from social media.

     

    And that really is it.

    You can do as much as you want or just the bare minimum and you’ll see results. Guaranteed!

    We’ve got more information on Social Media for Print Companies if you Click Here.

     

    If You Have Questions or Want to Talk about Social for Your Print Business, Call Us at 866-357-7422

    Or Submit your information below

      We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it’s effectiveness.

      This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases with personal handwritten notes that mention what was discussed in the store during that visit or about the products purchased.

      Doing this has increased their customer loyalty and customer retention allowing them to grow significantly year over year.

      Hopefully you can use this as an example of the power of print when talking to prospective customers.

       

      We’re getting print companies in front of customers so they can pitch ideas like this.
      So if you want to learn more about how you can start generating new business online then click here: https://acumenstudio.com/print-industry-digital-marketing/

       

      If You Want to Just Talk to Us Now or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

        Commercial Real Estate Funds have HUGE opportunity to grow with so many deals to be made in the market.
        The great news for funds like yours is that investors are clamoring to find reputable firms who are engaging in profitable deals and developments.
        The question that most commercial real estate funds have though is, “How can I find new investors?”.

        In this post we share two of the easiest ways to connect with these new investors.

         

        Competition in the Real Estate Fund Space

        Competition online from platforms like Fundrise, Crowdstreet are real competitors that are crowding the space, but real accredited investors aren’t using these platforms. Private Accredited Investors, Institutional investors and family offices are all looking for the expertise of successful / proven firms & funds that can the get job done with deals that will pay off big.

         

        How Commercial Real Estate Funds Can Increase Investor Leads Online?

        Most real estate funds simply reach out to their existing network. Previous investors, partners, colleagues, friends and family are all strong sources for raising funds. And while that will bring success there is the obvious limit our how much liquidity exists within that network.

        But what if you want to go bigger by raising more capital and closing larger deals?

        To increase capital you have to expand to outside of your current network and using digital marketing will get your there. Advertising to investors online is literally the most effective way to scale your visibility and generate new investor leads. Here are a couple strategic approaches to how this will work.

        1. Investor Acquisition Online using LinkedIn Advertising
        2. Advertising on Investor Networks and Publications to Increase Awareness & Investor Leads

         

        Finding New Commercial Real Estate Investors for your Fund using LinkedIn Advertising

        Most fund managers know that LinkedIn is a great network to connect with and directly reach out to commercial real estate investors, but what most don’t know is how to run successful campaigns on LinkedIn that are efficient and scalable which deliver a consistent flow of eager accredited investors.

        Running these ad campaigns get you in front of those investors and makes it easy for them to see your message and connect by calling, messaging or getting more information to start the conversation on investing with in your fund.

         

        Increase Visibility for Your Commercial Real Estate Fund by Advertising on Investor Networks & Publications

        This is similar to the LinkedIn ad campaign strategy but different in that you aren’t targeting individuals but instead making your firm / fund visible on the finance, real estate, and investment websites and publications those investors are reading.

        By sharing the message on your ability to drive big returns for investors, you’ll have a consistent flow of opportunities that will fuel your funds growth.

         

        If You Want to Talk With Us About How You Can Increase Your Investor Leads or Have Questions, Call Us at 866-357-7422

        Or Submit your information below

          The two things every firm needs to grow and thrive are Investors and Deal Flow. They both have to exist and can’t live without the other.

          So in this article we are going to address how your firm can increase it’s Deal Flow by using digital marketing tactics that most firms aren’t doing.

           

          How Can Private Equity Firms Increase Deal Flow?

          Most firms have been doing this by tapping into their personal and professional networks which works well but has it’s limitations built in to the reason that it is so successful for them / you. Your Network!

          Digital marketing strategies focused on deal acquisition are the most effective way to scale your visibility and generate new leads on prospective deals. Let’s look at a couple strategic approaches to how this works.

          1. Deal Acquisition Online through LinkedIn Advertising
          2. Investor Network Advertising to Increase Awareness & Deal Flow

           

          Increase Deal Flow for Your Private Equity Firm through LinkedIn Advertising

          Most deal origination teams know that LinkedIn is a good place to connect with and gain direct access to brokers, owners or partners, but what most don’t know how to do is take the strategies that are successful in connecting & sourcing deals on LinkedIn and turn that into a scalable ad strategy on the LinkedIn ad platform.

          These ads get you in front of the exact people you want to connect with and those same people who have assets that fit your deal criteria will see your message and connect by calling, message or getting more information to start the conversation on making that acquisition.

          It really is that simple!

           

          Increasing Deal Flow for Your Private Equity Firm by Advertising on Investor Networks

          Similar to the LinkedIn strategy but different in that you aren’t targeting individuals but instead making yourself visible on the finance, real estate, or commodity websites and publications those brokers, owners and partners are reading.

          By sharing the message on your ability to drive returns for the deals you acquire, you’ll have a consistent flow of opportunities that will fuel your firms growth.

           

          If You Want to Talk With Us About How You Can Increase Your Deal Flow or Have Questions, Call Us at 866-357-7422

          Or Submit your information below