20 Morgan Street St. Louis, MO 63102


Our Team

John Bracamontes

President / CEO

John has over 20 years of marketing experience including digital strategy, website optimization, seo, ppc, social media, email, marketing automation, video marketing, conversion rate optimization, research and analytics.

He transforms digital marketing and communications through the integration and acquisition of strategy, technology and talent.

He can be found starting most mornings by being the office DJ while “chewing” on the days activities. John’s technique for finding opportunities and leads for client’s is unparalleled and can only be match by his love for design of Hubspot workflows.

Don’t give him caffeine after 10 AM.

“The skateboarder and  lover of independent music.”

Kerry Musenbrock

Director of Operations

Kerry’s experience spans across traditional & digital marketing as well as industries from Banking, Insurance and Finance to Law, Retail and Food & Beverage. Her communications expertise has led her to develop messaging, positioning and strategies for clients such as Reliance Bank, Madison Mutual Insurance Company, US Bank and The American Cancer Society . The campaigns she has developed and optimized have gone on to generate millions in new revenue for organizations nationally & globally. She is also a board member of the Business Marketers Association. There she helps plan and position many of the wonderful events that they put on. Kerry’s spirit and foresight helps our client’s content strategy excel and everyone has fun helping to achieve that goal.
Ask her about the “Hype Horn”.

Alyssa Willey

Digital Strategist

What can we say, Alyssa crushes it every day!

Alyssa started with Acumen as an Associate Account Manager and moved her way up into the Sr. Account Manager role where she developed many of our AM processes.  In 2018 the strategy bug bit her and she began the transition of moving into the Digital Strategist role where she’s been dominating ever since. She often listens to both country music and Disney sing-alongs.

Don’t call her Shirley or Bethany.

Lauren Lowe

Lauren Lowe

Sr. Account Manager

If you want something done and done well, you come to Lauren!

Her straightforward approach to project management, production and service is key to dominating the work for all of our customers.  Super nice, but firm, Has fun, but keeps things focused.

Lauren has traveled all over the world and brings a unique perspective to the work that puts her well above the average content marketer!

Karen Huelsmann

SEO Strategist

Karen has over 10 years of experience working on search engine optimization and content development.  Her strategic insights lead to huge visibility and generate new customers for organizations with optimal ROI. Her dedication to SEO and content ideation is something to behold. She is a wiz at keyword research and finding the opportunity within the haystack of search terms.

Manasa Konduri

Account Manager

Manasa brings more than 13 years of Marketing Experience to the team with a heavy focus in communications and PR.  Need something done? Manasa makes it happen!  Have a question? Manasa has the answer!
Her strategic thinking and attention to detail makes every project a winner.

Brice Woodard

Brice Woodard Copy


Brice is a highly conceptual thinker who writes like his life depends on it, creates copy that converts and translates brand values into consumable pieces that get read and moves readers to become customers.
Don’t challenge this guy. He’ll take you on and win!

Anil Kumar

Anil Kumar Acumen Studio

Front-End & Back-End Developer

Websites and apps are nothing to Anil.  He easily develops experiences across the web and mobile devices that inform, educate and moves users to convert.

From the most basic web builds to the most complicated functions and integrations.  He can do it all.

“Code or Die!”