20 Morgan Street St. Louis, MO 63102


Our Team

John Bracamontes

President / CEO

John has over 17 years of marketing experience including digital strategy, website optimization, seo, ppc, social media, email, marketing automation, video marketing, conversion rate optimization, research and analytics.

He transforms digital marketing and communications through the integration and acquisition of strategy, technology and talent.

He can be found starting most mornings by being the office DJ while “chewing” on the days activities. John’s technique for finding opportunities and leads for client’s is unparalleled and can only be match by his love for design of Hubspot workflows.

Don’t give him caffeine after 10 AM.

“The skateboarder and  lover of independent music.”

Kerry Musenbrock

Director of Operations

Kerry’s experience spans across traditional & digital marketing as well as industries from Banking, Insurance and Finance to Law, Retail and Food & Beverage. Her communications expertise has led her to develop messaging, positioning and strategies for clients such as Reliance Bank, Madison Mutual Insurance Company, US Bank and The American Cancer Society . The campaigns she has developed and optimized have gone on to generate millions in new revenue for organizations nationally & globally. She is also a board member of the Business Marketers Association. There she helps plan and position many of the wonderful events that they put on. Kerry’s spirit and foresight helps our client’s content strategy excel and everyone has fun helping to achieve that goal.
Ask her about the “Hype Horn”.

Alyssa Willey

Sr. Account Manager

Her tenacity for a well organized meeting is on display every day at Acumen. Alyssa can be seen in her natural habit, the familiar surroundings of a content calendar or finding the target audience for your social media account. She often listens to both country music and Disney sing-alongs.

Don’t call her Shirley or Bethany.

Scott Foster

Sr. Acquisition Partner

Scott makes big things happen!

Heavy experience in B2B and aligning the goals of a company with the strategies that will achieve profitable outcomes.

Karen Huelsmann

SEO & Digital Strategist

Karen has over 10 years of experience working on search engine optimization and content development.  Her strategic insights lead to huge visibility and generate new customers for organizations with optimal ROI. Her dedication to SEO and content ideation is something to behold. She is a wiz at keyword research and finding the opportunity within the haystack of search terms.

Ashleigh Murphy

Art Direction & Graphic Design

Ashleigh is one of those creative genius types who can think of a way to design any asset for conversion, make it look cool/trendy, sophisticated or contemporary.

A wife and mother of two, she can do it all!

Joe Ruskey

Content Developer & Strategist

Joe is a highly conceptual thinker who writes like his life depends on it, creates copy that converts and translates brand values into consumable pieces that get read and moves readers to become customers.
Don’t challenge this guy. He’ll take you on and win!

Anil Kumar

Front-End & Back-End Developer

Websites and apps are nothing to Anil.  He easily develops experiences across the web and mobile devices that inform, educate and moves users to convert.

From the most basic web builds to the most complicated functions and integrations.  He can do it all.

“Code or Die!”


Brandi Wills

Brand Development

Brandi believes in the power of storytelling and quality content to achieve any goal, no matter how seemingly far from reach. She’s used it to help an out-of-work chef open her dream restaurant; to turn an unknown baker’s hobby into the top biscuit company in New York City; and to launch a culinary magazine that achieved a 99% pick-up rate and a James Beard Journalism Award nomination in its first year. She gets companies featured in The New York Times, Time Out New York, VICE and Real Simple; appearing on The Rachel Ray Show; and earning Emmy awards.


Video Production

Two57North is a premiere video production and video editing company based out of St. Louis Missouri focusing on commercial videography & editing services.  They work with large corporations, medium size businesses, local companies, churches, schools, real estate companies and non-profits.