A Solid Digital Competitive Analysis can Breathe Life into a Good Digital Strategy
Digital competitive analysis is important at different stages in the Digital Marketing process. At initiation, mid-life or even when the campaigns are seemingly dead an not producing. A solid competitive analysis will give you insight into what competitors are doing and what is working successfully.
Why complete a website competitive analysis?
There are many number reasons why a business would want to review their site against the competition. It may be due to planning a new site, looking to improve digital performance or even looking for additional ways to benchmark.
The main goal is to inform your own digital marketing strategy and plans.
Focusing on actionable insights is vital!
What should be compared in the digital competitive analysis?
This will always differ from one business to the next. However, there are a number of common measurements that are relevant for similar digital properties.
Examples of these include:
Ranking and traffic estimates
Search engine friendliness
Site marketing performance
Social media performance
Key calls to action
Who should your business compare against?
Many businesses select competitors based on personal knowledge. Our approach is to make the selection based on three criteria:
Using these three criteria provides a balanced view of who the true competitors are. It also helps select the businesses that are most likely leading the market.