Digital Marketing Strategist Wanted
Sr. Marketing Strategist
Are you looking to put your skills to work and provide value to clients?
We are looking for an outstanding Sr. Digital Marketing Strategist to be responsible for the building, optimizing, executing, analyzing and the reporting of our clients SEO, PPC, Social Ads & Campaigns.
Sr. Digital Marketing Strategist Job Specific Details
The responsibilities include building out client tactical strategies using SEO, PPC and Paid Social Media. You will also be executing these campaigns and implementations as well as analyzing and reporting on performance.
Job Responsibilities
Operations
- Strategist Training
- Strategist Practice Development
- Conduct daily check-ins on SEO & Paid Media
- Report in Daily Strategy items to AM
On-Boarding
- Digital Marketing Audit Lead
- Complete owned audit items
- Finalize Audit for delivery and review
- Complete Kickoff Checklist owned items
- Lead Market Research
- Research & Assess Channel Needs
- Establish & Set Goals
Digital Strategy Lead
- Research & Assess Ongoing Channel Needs
- Monitor KPI’s
- Recommend updates to increase overall performance
Strategic SEO Lead
- Give direction on opportunity focus
- Create Outlines for LP’s, Pages & Posts
- Lead Technical SEO Web Development
Strategic Paid Media Lead (PPC & Paid Social)
- Give direction on opportunity focus
- Create Outlines for LP’s
- Review Performance KPI’s
- Work with Paid Media Manager on Recommendations
Conversion Optimization Lead
- Analyze funnel behavior & identify optimizations
- Direct Developers on updates that convert visitors to leads
Email & Automation
- Develop Automation Workflows and Build
- Create Email Outlines
Analysis & Reporting
- Setup Report Dashboard
- Report all KPI’s to Account Manager
- Request reviews on critical performance observance
You are smart and have the ability to write persuasively, with clarity and purpose.You think like a scientist and can empirically justify recommendations confidently.You think about lead generation and sales always in your work.
We value passion for the work and want you to as well.
Those who take pride in what they do, with a vision to learn and grow are ideal members of the Acumen Team.
Preferred Experience
- Moderate to Advanced level of experience in SEO, PPC, Social Advertising and Analytics processes
- Knowledge of and ability to update & optimize WordPress websites
- Aggressive problem diagnosis and creative problem solving skills
- Strong organizational skills to juggle multiple tasks within the constraints of timelines and budgets with business acumen
- Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse marketing technologies and techniques.
- Excellent independent work ability as well as team collaboration skills
- Attention to detail with a strong sense of ownership
- Self-motivated problem solver – ability to research solutions and learn independently
- Excellent verbal and written communication skills
- Ability to meet tight deadlines
Tools we use:
- Moz
- Screaming Frog
- SEMRush
- Google Analytics
- Google AdWords
- Google Search Console
- Google Tag Manager
- BuzzSumo
- Facebook Business Manager
- Facebook Ads Manager
- AdEspresso
- LinkedIn Ads Manager
- Twitter Ads
- HootSuite
- HubSpot
- Klipfolio
- Dasheroo
Benefits and Perks:
Medical, 401K, Dental, Vision
Huge opportunity for growth
Paid Vacation
All Major Holidays Paid when office is closed
- New Year’s Eve
- New Year’s Day
- Easter
- Memorial Day
- Independence Day
- Labor Day
- Thanksgiving
- Day after Thanksgiving
- Christmas Eve
- Christmas Day
- Days between Christmas & New Year’s Eve
Flexible Work Schedule
Work from Home Mondays
*** READ HERE ***
If you do not have at least several years of legitimately executing digital marketing tactics across the disciplines of SEO, PPC, Social Ads or know Analytics pretty well then you are not qualified for this role. Just being real here.
Job Type: Full-time
Salary: $40,000.00 to $55,000.00 /year