Mobile Usage is Growing Exponentially Year over Year
Mobile marketing is defined as marketing on or with a mobile device, such as a cell phone, tablet or other mobile device. Mobile marketing is also defined as “the use of the mobile medium as a means of marketing communication”, the “distribution of any kind of promotional or advertising messages to consumers through wireless networks” or “using interactive wireless media to provide consumers with time and location sensitive, personalized information that promotes goods, services or ideas, generating value for all stakeholders”. That’s a lot of defining!
Types of Mobile Marketing Tactics:
In-game mobile marketing
Mobile web marketing
Mobile is crucial to an effective digital strategy because of how popular mobile devices have become over the years and continues to grow at an exponential rate.
Platforms such as Instagram and Vine are rapidly expanding their reach and the ever growing use of Twitter are clear indicators of the strength mobile has in the marketplace.
For many businesses Mobile Marketing is becoming the main focus of their Digital Marketing efforts.