Paid Media Manager
Paid Media Manager
Are you looking to put your skills to work and provide value to clients?
Paid Media Manager Job Specific Details
We are looking for an outstanding Paid Media Manager to be responsible for leading the overall PPC and Paid Social work for clients to deliver high ROI across all paid campaigns.
Job Responsibilities
Operations
- Report in Daily Paid Media items to Strategist
Paid Media Tactical Lead
- Digital Audit Paid Media sections
- Keyword Research
- Bidded Keyword List Cleanup
- Establish Negative Keyword Lists
- Setup Conversion tracking in AdWords
- Create Ad Extensions (sitelinks, phone & callout)
- Remarketing (text & display)
- Dynamic Ads
- Device Bidding (mobile vs. desktop)
- Day-parting
- Demographic Optimization
- Location Bidding (Country, City, State, etc.)
- Video & Display Ads
Analysis & Reporting
Use AdWords, AdEspresso, Platform Ad Managers and Analytics to identify continuous optimization needs
Report all KPI’s to Strategist
Preferred Experience
- Moderate to Advanced level of experience in PPC and Social Ads at a Digital Agency or digital marketing savvy company
- General knowledge of Content Marketing, SEO, PPC, Email / Automation & Analytics
- Aggressive problem diagnosis and creative problem solving skills
- Strong organizational skills to juggle multiple tasks within the constraints of timelines and budgets with business acumen
- Ability to work and thrive in a fast-paced environment, learn rapidly and master diverse marketing technologies and techniques.
- Excellent independent work ability as well as team collaboration skills
- Attention to detail with a strong sense of ownership
- Self-motivated problem solver – ability to research solutions and learn independently
- Excellent verbal and written communication skills
- Ability to meet tight deadlines
Tools we use:
- Basecamp
- Moz
- Screaming Frog
- SEMRush
- Google Analytics
- Google AdWords
- Google Search Console
- Google Tag Manager
- BuzzSumo
- Facebook Business Manager
- Facebook Ads Manager
- LinkedIn Ads Manager
- Twitter Ads
- HootSuite
- HubSpot
- Dasheroo
Benefits and Perks:
Medical, 401K, Dental, Vision
Huge opportunity for growth
- Paid Vacation
- All Major Holidays Paid when office is closed
- New Year’s Eve
- New Year’s Day
- Easter
- Memorial Day
- Independence Day
- Labor Day
- Thanksgiving
- Day after Thanksgiving
- Christmas Eve
- Christmas Day
- Days between Christmas & New Year’s Eve
Flexible Work Schedule
Work from Home Mondays
*** READ HERE ***
If you do not have at least some experience legitimately executing paid search or paid social then you are likely not qualified for this role.
Just being real here.
Job Type: Full-time
Salary: $30,000.00 to $41,000.00 /year