Email Marketing is still a King in the Digital Marketing space
Email marketing is the direct marketing of a commercial message to an individual or a group of people using email. In a broad sense, each email sent to a potential or current customer could be considered email marketing. It usually involves using email to send out ads, solicit business, gather sales, ask for donations or nurture leads and is meant to build loyalty, trust and brand awareness. Email marketing can be done to either cold lists or a current customer database. The term is usually used to refer to:
Researchers estimate that US firms alone spent over $1.51 billion on email marketing in 2011 and will grow to $2.5 billion by 2016.
Transactional emails in regards to Email Marketing are usually triggered based on a user’s action with a business. Triggered transactional emails many times include abandoned shopping cart messages, purchase / order confirmation emails and emailed receipts.
The primary purpose of the transactional email is to relay information regarding the action that triggered it. But, due to their high open rates (over 51% compared to 36% for email newsletters) transactional emails are a perfect opportunity to engage customers, to introduce or strengthen the email relationship with customers or subscribers, to answer questions or to up-sell products or services.
Direct Emails, Marketing Emails, Mass Emails
Direct email / Marketing Emails / Mass Emails involve sending an email solely to communicate a promotional message. Businesses usually collect a list of customer or lead email addresses to send direct promotional messages to.
Our Email Marketing strategies are highly advanced in that we introduce sophisticated tests in content and personalization. These campaigns have driven extremely successful results that have generated remarkable ROI. Nearly all good Digital Strategy implementations will include Email Marketing campaigns.
We have used and are Experts in all of the current email marketing platforms out there today and can help you drive More Leads, More Customers and More Revenue.