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Digital Marketing Blog

Just a quick post today on something very important to us.

What is the Best Marketing Technology?

Answer: A Question

Questions are the most powerful tool we have as marketers.
What you don’t know affects the outcome of your efforts.
Many of us have solutions or “know” the market.

The biggest thing we must focus on is The Goal.
To know the Goal, we must ask what it is, if it isn’t known (which is an answer to your question) you must define it, which will require even more questioning.

This cycle continues across all aspects of marketing, business, relationships, LIFE.

Question Everything & Execute Intelligently!

I’m going to make this a very short article.

I continue to talk to companies who are not seeing results from their “content marketing” or the agencies doing that work for them.

And EVERY TIME it is due to the same thing.
The content is not being distributed effectively.

In fact, much of the time that content isn’t being distributed at all!

Here’s the Thing About Content Marketing Distribution

Many companies and agencies still believe that you can simply create sexy website or write well crafted blog posts and it will generate new business for them.
This is WRONG!

While a sexy website and well formed content is useful when applied correctly, if you do not distribute this to those who will benefit from it most, then you wasted your time and money.

That’s it.
Your content MUST be delivered multi-channel to ensure visibility, awareness, conversion and revenue.

Go-To Distribution Channels

  • Website (optimized for search engines and users)
  • Blog Posts
  • Social Media
  • Email
  • Paid Search
  • Video
  • Print
  • Streaming Radio
  • and more

Wherever your prospects are, you must be there.

Quit just making pretty looking & sounding things and start putting it to work.

I put together this quick video to give you an introduction into what we do at Acumen Studio.

We are a High Performance Digital Marketing Agency that Connects People With Companies.

Content Marketing
Website Optimization
SEO / Search Engine Optimization
PPC / Pay Per Click / SEM
Social Media Marketing, Management & Optimization
Email Marketing & Marketing Automation
Analytics, Reporting & Insights

Contact Us Here

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What Are You Interested In?

Anything Else You Want Us to Know?

What we see over and over again are people and agencies speaking on how easy SEO is and minimizing it by only talking about the most basic aspects of both SEO and overall Digital Marketing.

Why is this?
It definitely makes it easier to sell, but is that the only reason?

We dug in and realized that the reason most people minimize how important the tactics within Digital Marketing actually are (including SEO) is because they SUCK at Execution. They cannot do the work well.

It’s easy to say you should be strategic and speak to the right people at the right time online, but when it comes to actually pulling that off, most fail and fail hard.

This is where we differentiate in that our execution is deep and drives massive results.

Our advice to everyone is to Quit talking about Digital Marketing like you know something if you can’t back it up with execution.

Talk to us!