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Author: John Bracamontes

Getting the attention of investors and deal partners is more difficult now than it’s ever been due to the fact that Private Equity has expanded with more firms being established at what seems like every day. There have never in the history of PE been as many firms as there are now.

This means that you and your firm must stand out!

The question is “How can your private equity firm stand out in this new sea of other firms?” One of the easiest ways to do this is by sending out email and getting investors or deal partners to pay attention to the message by ensuring you have a subject line that speaks to them and compels the recipient to take action. That action being to click through on the subject line to read the email.

We say “One of the easiest ways… “, but the truth is that creating a subject line that gets attention isn’t easy for many people. Marketers across all industries struggle with crafting short concise messages that move email recipients forward and Private Equity is no different. That is why this article is so important to the success of your future email campaigns.

So if you have questions such as…

“How do you write an email to attract investors?”, “How do you write an investor cold email?” or “How can I get investors to open my emails?” Then keep reading because this article is for you.

 

What Makes a Good Email Subject Line for Private Equity?

While there are nuances to email within the private equity space when emailing investors or deal partners, it’s important to understand that the fundamentals for email and email subject lines hold true. These basic principles for email need to be followed to ensure your emails get noticed and opened.

 

Again, remember that you will still be tweaking your subject lines to speak directly and specifically to the audience you’re targeting (in your case investors or deal partners, businesses, boards, etc.).

Let’s look at these factors for good email subject lines.

 

Why is a subject line so important?

The email subject line is extremely important because it is the first thing a recipient sees and is the first battle to be won. You have to get the recipient to click through or they will never see the content of your email. That’s literally it. Some will argue that it’s important because it’s sets the tone or expectation of what’s to come in the body of the email and while we agree, it’s still a fact that it’s more important to get the click through and have the email opened or else they will never see anything inside the body of that email. Obviously the most advantageous email subject lines will incorporate both relevant and expectation setting words tied with attention getting action oriented copy to achieve the best result.

 

Email subject lines should be short

A huge factor in creating a successful subject line is keeping it short. 60 characters or less is advised.  Why should you keep a subject line short? Good question and here are a few of the primary reasons why.  

Short email subject lines…

  • Don’t get cut off in the email preview on a phone or inbox
  • Are quicker to read, making them read more often
  • Get to the point easier
  • Force you to focus on what matters most

 

Mention the Industry You’re Focused On

This is a very effective way to catch the attention of your email list. When an investor or deal partner reads an email coming from a private equity firm that has a specific industry or segment angle to it they gravitate towards it inside of the inbox and click through. Investors are more likely to look at offerings in different segments because they are either…

  1. Interested in the segment or industry
  2. Feel the information may be more credible and informational when compared  to a more generic email not focused on an industry.

Investors and potential partners love focus. So the more dialed in you are the better your results will be when it comes to getting your email open.

 

Incorporate Time Sensitivity & Sense of Urgency

It’s human nature to feel a sense of urgency when it is stated that time may be limited or something won’t be available in the future and in private equity this is no different. A funding round may have a close date, only a certain number of LP spots may be left, etc.

If this applies to your firm’s offering then including it in the subject line may be a good idea.

 

Reference a Video or Attachment

If there is a video accompanying the content of the email in many cases the subject line will do much better when it states that a video exists. Many investors love having the opportunity to have a more visual and auditory experience when learning more about an investment or firm.

Alternatively, if you are going to share a PPM or some other investment document, by mentioning that in the subject line it can create the same effect on the recipient as now there is a higher perceived value for opening that email.

Both of these assets mentioned in the subject line can work well in getting more attention and achieving a high click through rate.

 

Examples of Good Email Subject Lines for Investors

Listed below we are sharing 3 subject line examples that would be good to use if you were targeting investors on your email list.

  • Industrial Warehouse Project Open to Investors for 29 Days
  • Fund 3 – Medical Offices in Houston, Austin & Dallas
  • Short Video on New B2B Tech Fund Inside

 

Each of these subject lines have unique qualities that we mentioned earlier in the article and highlight areas of interest that investors would find compelling and click through to learn more.

 

Good Email Subject Line Examples to Increase Deal Flow

Here we are sharing 3 examples of email subject lines that are speaking to prospective deal partners that your firm is looking to acquire in part or in full to add to your portfolio.

  • Have You Considered Taking on An Investor Partner?
  • We are Buying 3 Companies in Your Space. Interested?
  • Our Firm is Looking for B2B Tech Founders Positioned to Grow

 

As you can see we are using different approaches in each of those subject lines to capture the attention of the recipient. With Deal Flow emails you can get much more personalized though. Not all firms are targeting businesses en masse, so if you are being highly selective then obviously you can be more direct using the targets first name, company name, and details about the business only they would really know which will 100% catch their attention.

 

Examples of Bad Email Subject Lines in Private Equity

And like everything else, where there is good, there is also bad. Here we wanted to share a number of bad subject lines that will either get ignored or anger the recipient, so much so that they may report your email as spam or simply unsubscribe. Why risk alienating your email list if you don’t have to.

 

Bad subject line examples for firms

“Re: Did you check this out yet?”

This one could get a fairly high open rate, but unfortunately it will feel like they’ve been duped and probably mark you as a spammer.

 

“New Investment Opportunity”

This is so vague and boring. If you’re being honest with yourself, would you open this email? We wouldn’t.

 

“Do You Have Time To Talk?”

Again this one is very vague (even more than the last example) and they have no clue what you want to talk about. Guess what will happen? DELETE 

 

We could actually go on and on about email and email subject lines here, but the truth is that if you take the advice we’re giving here and incorporate it into your email marketing efforts then you will get more emails looked at and clicked on, which will lead to more capital raised and more deals closed.

 

If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

Or Submit your information below

    Trafficpro.live is a referral source that you will see show up in the Google Analytics report under the All Traffic / Referrals report

    Trafficpro.store is also a referred click that shows up in the Referrals report inside of Google Analytics.

    The thing is about both of these traffic sources is that they are both Bot Traffic being sent out by a company. If you type in either of those URLs they redirect to the same destination which is www.gammatraffic.com.

    On that site you can clearly see that they are selling traffic to websites. There are traffic packages ranging from $0 per month for 6,000 “hits” per month up to $99.99 for 1,000,000 “hits” per month. Obviously this is a horrible idea and does nothing for you, but companies like this are still out there and their useless bot traffic does nothing but clutter up your Google Analytics reports.

    Below is a screenshot showing trafficpro.live and trafficpro.store in a Google Analytics report

    trafficpro live and trafficpro store

    You’ll also notice that there is another traffic source labeled at trafficplus.me

    That is also the same bot traffic company as it redirects to the same URL as trafficpro.live and trafficpro.store

     

    How Do You Get Rid of Trafficpro.live and Trafficpro.store from Google Analytics?

    To get Trafficpro.live and Trafficpro.store out of your Google Analytics reports is by creating a filter. Here we’ll walk through the easiest way to do that.

    First go to the Admin section of Google Analytics. Then in the Account Column click on the All Filters section.

    Next click the + Add Filter button.

    A window will open up that asks for a number of things to be set.

    • Give the filter a name (maybe use Trafficpro.live / Trafficpro.store)
    • Choose Custom as your filter type
    • Click on Exclude and set the filter field to Campaign Source
    • In the filter Pattern field type in trafficpro\.live|trafficpro\.store
    • Click on your website from the Available Views box and click Add
    • Then click on the Save button

    filter out trafficpro live and trafficpro store

     

    What is the Difference Between Trafficpro.live and Trafficpro.store?

    There is literally no difference other than the URL’s Top Level Domain (TLD) of .live and .store.  They do the same thing, are the same company and both are a nuisance.

     

    If you have more questions about these Trafficpro referral sources showing up in your analytics platform, then definitely reach out!

     

    If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

      Something that we’ve encountered over and over are companies and marketers who are looking for ways to make their Digital Marketing Easier. Easy Digital Marketing, Simple Digital Marketing, Simple Digital Marketing Strategy or however you search for it when looking for this answer they all lead to the same thing. “How can I make it easy to market online?”.

      Why are people asking this question? That is a simple answer, We Don’t Have Time!

      We’re right there with you, it feels like there is never enough time to get all of the things done we need to do and if we could find a way to make all of the “digital marketing things” easier, simpler, more efficient and more effective then we’d be all over it.

      The truth is you absolutely can make your digital marketing easy (or easy internet marketing as some would say). In this article and in the video we describe how you can make all of your digital marketing and digital marketing strategy easy.

       

      How to Make Digital Marketing Easy

      The fact is that digital marketing isn’t easy if you make it complicated (insert “Duh” here), but we see too many digital marketers making thing overly complicated and it doesn’t have to be that way. In most cases it’s not that the marketing itself is too complicated, but rather the operations behind getting that digital marketing done that makes it “Not Easy”.

      Digital Marketing Project Management is the key to making a simple digital marketing strategy actually be simple.

      Imagine just committing to…

      • Researching, writing and publishing two blog posts per month
      • Sending out 1 email per month
      • Posting to social media 3 days per week
      • Running a simple ad campaign

      Doing this level of content is magnitudes better than doing nothing or marketing sporadically. And if this level of digital marketing is done consistently then the results you’ll get are going to be huge.

      Either putting the tasks needed to create this content on your calendar every month ahead of time or using a simple project management tool makes planning to create your digital marketing content and holding yourself accountable very easy.

      But you still have to commit to the process and get these items done. We can promise you it makes marketing online very simple.

       

      Don’t get us wrong we know that doing the work isn’t always the easiest thing to do and feeling like the content ideas and topics you choose to produce are good or not can be frustrating, but again simple processes like having 3 or 4 go to repositories online for ideas (like blogs, industry publications, etc.) will make this easier and getting better at using digital marketing research tools such as the Google Ads Keyword Tool, Google Trends, BuzzSumo, SEMRush and other will also make digital marketing strategy simpler.

       

      To be honest the way you can “Make Marketing Easy” is to hire a marketing or digital marketing partner to do the work for you. If your budget allows it then this can be a very good option to move forward on. We love this option, lol. But seriously, using an expert digital marketing agency who is good at focusing on a goal and building content and a strategy that is simple to execute but generates good results is a very efficient way of making your digital marketing very easy.

       

      If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

        One of the most impactful tactics in communication and in marketing is the use of personalization. We’ve known this for centuries. The only thing that changes are the tools we use to communicate. Whether it be written, visual, audible, digital or physical you can add personalization that will produce better results no matter what the desired outcome is for you and your organization.

        What we’re going to talk about specifically in this article are PURLs, or PURL Marketing and PURL Direct Mail with when fully spelled out and not used as an acronym is Personalized URL Marketing and Personalized URL Direct Mail.

         

        What is a PURL?

        A PURL is a Personalized URL or more specifically a Personalized Uniform Resource Locator. A PURL is used by companies and marketing agencies to create a unique, branded and efficient experience for those who engage with the link. Some people will call Personalized URLs vanity URLs which is technically true but in most cases vanity URLs are simply the use of a domain name purchased exclusively for a marketing campaign. So they are similar to PURLs but have that nuanced difference.

        The structure of a PURL is commonly built as follows https://www.domain.com/PersonalizedPart or https://PersonalizedPart.domain.com

        Either structure works it’s just one PURL uses a subdirectory and the other uses a subdomain for the Personalized part of the URL.

        *Just a quick note PURL actually stands for Persistent Uniform Resource Locator, but Personalized makes way more sense under the use cases we describe and how you’ll be using them.  And we don’t think you’ll be confused at this point but we’re not talking about PURL in knitting.

         

        What is PURL Marketing?

        PURL Marketing when you use a Personalized URL on any marketing channel, then when clicked, typed or scanned will bring you to a unique landing page that has been created specifically for that PURL. You’ll typically find PURL marketing being used on printed materials such as promo products, swag bag contents, postcards and direct mail.

        You can get really creative here because if you put in the time a PURL Marketing effort can not only use the PURL for personalization, but you can also include that same personalization on the landing page. Think about using variables such as first name, last name and other variables specific to the customer or prospect.

        You’ll find that PURL Marketing will generate better results.

        You can also apply this to any number of recipients whether it’s 100 or over 1 Million recipients. If you are using first name and last names you’ll obviously run into duplicates such as www.domain.com/JohnSmith PURL software can recognize that and create numbered versions to differentiate such as www.domain.com/JohnSmith2 , /JohnSmith3, etc.

        This also allows you to track your performance better and more granularly.

         

        What is PURL Direct Mail?

        PURL Direct Mail is form of PURL Marketing but specifically focused on the direct mail aspect where the recipients are getting postcards, brochures and letters in the mail. Imagine getting a printed card in the mail with some offer and the offer states that you can claim it now by going to www.domain.com/YourName. This will catch the attention of the recipient and get them to visit that URL more than a non-personalized URL.

        We do have to mention that you can also do this with QR Codes. Those same PURLs on the direct mail piece can also be embedded in the QR code so it generates a frictionless personalized experience.

        The cost to run PURL Direct Mail doesn’t have to be any higher than other direct mail methods. There is software that makes this very simple.

         

        PURL Software Options

        While it is possible to create PURLs manually, if you have a lot of different PURLs to create then you have to use PURL software to make it happen. So why should you use PURL software? Because it makes the process easier and more cost efficient.

        Here we’ll look at a number of PURL software options that you could start using today.

        • EasyPurl ( www.easypurl.com )
        • Boingnet ( www.boingnet.com/purl-software/ )
        • PURLem ( www.purlem.com )

        Any of these PURL software solutions will work well for your needs. There are other options out there but many are tied to those who print and we doubt you’re looking to work with competitors.

         

        The main takeaway here is that PURLs are an easy way to generate better results in your marketing. Go do it!

         

        If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

        Or Submit your information below

          l.facebook.com is a referred click from a link that has been shared on Facebook.

          The best way to describe how the l.facebook.com referral shows up in Google Analytics is to think about when you post or share on Facebook. If you were to write a Facebook post that included a link to your website, shared it to your feed and someone clicked on that link, the click and resulting traffic to your website can result in the l.facebook.com source to show up in your Google Analytics account. The same thing can happen if you write and publish a post, but then a connection shares your post and someone else clicks on the link, the same thing can occur whereas l.facebook.com (technically in this scenario lm.facebook.com) will show up in your reporting.

          This can also happen on both Mobile and Desktop versions of Facebook, so in the app, on a mobile site or a full desktop experience.

           

          Mobile and App m.facebook.com and lm.facebook.com

          Something that websites used to do in the past for SEO and for user experience was to create a mobile only version of the website and most of them would use the subdomain of m. to represent mobile. Today many sites will use responsive design so they don’t need a separate site to maintain for mobile. But Facebook uses m.facebook.com for their mobile site. When a link gets clicked  here them you will most likely see the lm.facebook.com referral source in your Google Analytics account.

           

          What is the Difference Between Facebook.com and l.facebook.com?

          There really is no difference. These are simply different ways that Facebook has sections of their website and service operating on different servers, tracking link clicks and attributing behavior to their own systems.

           

          l.facebook.com vs lm.facebook.com vs m.facebook.com vs web.facebook.com vs business.facebook.com

          Again these are all basically the same with the exception of the business.facebook.com subdomain. That one is specific to the Meta Business Suite product that can be used to better manage a Facebook Page, users, permissions, ads, apps, etc.

           

          Here is a short list of a number of referral sources related to Facebook that you’ll find in Google Analytics

          • Facebook.com
          • m.facebook.com
          • l.facebook.com
          • lm.facebook.com
          • web.facebook.com
          • our.intern.facebook.com
          • business.facebook.com

           

          l.facebook.com and lm.facebook.com

           

          If you have more questions about these Facebook referral sources showing up in your analytics platform, then definitely reach out!

           

          If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

          Or Submit your information below

            If you are currently using Google Analytics and have logged into the platform with the last 9 months then you are likely aware that as of July 1, 2023 Google Analytics UA or GA 3 as some call it will be “Sunsetted”. Essentially Google is going to stop tracking much of the critical data it collects currently in Google Analytics UA in a move to force everyone to start using the new Google Analytics 4 or GA 4 platform. So naturally you’ll want to ensure that you have GA 4 set up for your website.

            As a part of that set up you will want to ensure you have events being tracked that you can measure and some of them will be used as conversions / goals just like you do in Google Analytics today.

            You can either create those manually or you have the option of migrating the Google Analytics events from with UA over to GA 4 using a migration tool. But this is why we decided to create this blog. It doesn’t always work!

             

             

            What Problems Will You Experience Migrating Google Analytics UA Events over to GA 4?

            You are most likely going to run into issues when using the events migration tool inside of Google Analytics. When using the tool you’ll even get messages telling you that some event types can’t be migrated because they aren’t compatible. One of those are events / goals that utilize regular expressions (many of our do, so we were screwed on that one).

            But what we found is that very few of the events we migrated over to GA 4 actually worked. The migration itself would be successful in that there were events which appeared inside of the GA 4 property, but they would never work. No data would track and they were essentially worthless.

            So we had to go back and create all of those manually. Some of them we could create within the GA 4 platform alone and other we had to build out using a combination of both GA 4 and Tag Manager (such as Click to Call phone number clicks tracked as an event and conversion).

            Something different about events inside of Google Analytics 4 is that you have to “Toggle” events to be marked as conversions. Which is nice because you can more cleanly have a bunch of events being tracked while quickly marking which of them actually count as a conversion for your organization.

             

            We just wanted to give you a heads up if you are going down this journey and to let you know that you’re not crazy if you run into problems like this. Because you will!

             

            If you need help setting up or migrating Google Analytics over to GA 4 then contact us and we can easily help you out with that.

             

            If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

            Or Submit your information below

              We get this question fairly often, “What is the difference between CPA and CPC?” or “Which is Better, CPA or CPC?”. There really isn’t a good answer to which is better because they are different and would be better in specific situations.

              But sharing with you the difference between CPA and CPC is much easier and helpful for those in search of answers. In this article we’ll go deep into the CPC vs CPA question.

              So however you think about it…

              CPA vs CPC

              CPC vs CPA

              PPC vs CPA

               

              We’ve got a breakdown on this below which should be very helpful.

               

              What is CPA (Cost Per Action)?

              CPA stands for Cost Per Action.

              Some will argue that CPC stands for Cost Per Acquisition and others consider it to be Cost Per Conversion. But if we’re being technical, an acquisition and a conversion are both actions so we like to stick with CPA meaning Cost Per Action.

               

              In the earlier days of digital advertising there were times when platforms wouldn’t charge you unless a specific action was taken that you defined or chose from in the system. But as the ad platforms advanced the CPA model became more broad in what actions taken counted towards the payout.

              Each platform has its own unique set of actions that are tracked and paid for such as Facebook, Google Ads and LinkedIn Ads. Some of the actions are clicks, shares, comments, and on page conversions.

               

              The great thing about the CPA model is that you can set a CPA goal for the platform to optimize against. For example I could set a target CPA of $35 and the ad platform will serve specific prospects under the best circumstances to generate that $35 or lower CPA. The details on how these ad platforms do that is complex and not 100% known as to how they do their optimization.

               

              Google for example will require you to have a certain number of conversions before you can take full advantage of the CPA model.

               

              What is CPC (Cost per Click)?

              CPC stands for Cost Per Click in the world of advertising. 

              Many people think of CPC in relation to Google Ads (formerly Google AdWords) as they were the platform that really brought this ad payment model to popularity.

              The Cost Per Click Model (CPC) was created so that advertisers only get billed when a prospect clicks on your ad. This was looked at very favorably in the advertising community because it ensured that a prospect saw the ad, read it and that they felt it was relevant enough to click on to then learn more.

               

              In many instances marketers sometimes refer to the CPC model as PPC or Pay-per-Click. The unfortunate truth is that there are so many acronyms in the digital marketing space that you’ll find a lot of overlap and conflicting opinions or beliefs as to what some things mean. But hey that comes with the territory in every industry, am I right!

               

              CPC or PPC is essentially the opposite of the CPM model or Cost Per Thousand (the M stands for 1,000 based on the Roman Numeral M). Using that model an advertiser would pay a specific amount of money for every 1,000 impressions. This came from older advertising mediums such as newspapers, radio, billboards and television when the estimated circulation, listenership, car traffic and viewership were estimated and advertisers would pay based on those “impressions”.

               

              One of the most significant benefits to CPC advertising is being able to predict traffic. By paying for the click you can allocate a budget that will generate an expected number of visitors to your website. Digital marketers love this predictability for planning and forecasting.

               

              Something very unique to CPC bids in the Google Ads keyword triggered ads environment is that the more competitive a term is the more that click will cost you in most cases. This dynamic pricing is controlled by a number of factors that we won’t go into fully here, but it may be worth your time to look into it even more.

               

              Most major ad platforms give you an option to utilize a cost per click model including Google Ads, LinkedIn Ads, Facebook Ads and more.

               

              So What is the Difference Between CPC and CPA?

              While we’ve explained the details about CPC or Cost Per Click and CPA or Cost Per Action / Cost Per Acquisition we can now simplify this into an easy to understand difference between CPA and CPC.

              CPC is paying for the click

              CPA is paying for the action

               

              It really is that simple. We don’t want to be too underwhelming with this, but the main difference between CPC and CPA is paying for the click vs paying for the action / acquisition.

               

              In reality there are quite a few nuances to these bidding models and other elements that will affect the cost and the conversion potential. But those differences are much more in-depth and require a much more intensive training and explanation which you can find a lot of online for free.

               

              If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

              Or Submit your information below

                If you’re like most marketers it feels like you don’t have time to get anything done. The same holds true for writing blog posts. You never have time to sit down, research, write, iterate and finalize a perfectly crafted post. So what do most marketers do? They end up not writing any blog post at all.

                This is the worst case scenario!

                Having at least some content with some degree of value is better than nothing. Not everyone likes hearing that, but as it relates to value for prospects, customers, investors or partners a little can go a long way. The problem is ourselves. We believe that if a piece of content doesn’t have “Everything” we believe that it should then what’s the point. The point is that all content is valuable.

                So how can you actually write a blog post in 15 minutes?

                This blog post is the perfect example. I actually sat down without a plan for any specific topic and said to myself “I’ll just research ideas and then write a post later”, but I actually needed to get a new post published and then thought “No, I will do this now and do it in 15 minutes.” Which sparked the idea to simply write the post on how to write a blog in 15 minutes.

                The only way to actually pull this off is to write on something you know a lot about. This is typically something that you do every day, a primary responsibility, something you’ve evolved in over time. The reason this is important is that it allows you to quickly write down all of the things you already know (but others don’t and is why this is so valuable).

                Examples of 15 minute blog post topics

                • How to negotiate a lower price on design work
                • 3 tips on getting your team hyped during a meeting
                • What is the difference between Class A and Class B multifamily real estate

                 

                If you can put topics like that into 500 words or less, you will easily pull of a 15 minute blog post.

                You’ll have to not worry about perfect grammar, spelling or formatting because you can always come back to that later.

                And you have to just let yourself go and “let it flow”, don’t overthink or complicate the idea. Write down exactly what you are thinking about and Viola! you’ll have your next post.

                 

                Now we don’t advocate doing this for every post you write, but in a pinch, this works wonders.

                 

                If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

                Or Submit your information below

                  As a Partner, Managing Director or Marketing Leader within a commercial real estate investment firm or CRE fund you may have asked yourself if blogs are something you should write and publish as a part of your overall marketing strategy. This is a great question and you may have come here to this article in search of that answer or you may know that you want to write blogs for your firm and simply looking for blog topic ideas, but either way we’ll break down the why and the how to move you in the right direction.

                   

                  So what are good commercial real estate blog topics?

                  And should you write blogs for your CRE firm or fund?

                   

                  Does Blogging Help Commercial Real Estate Firms?

                  We’ll start by defining what a “blog” actually is as it relates to your firm.

                  In general a blog is just a short article that you will share with your audience, but there are specific goals that this blog may need to achieve.

                   

                  The Goal of a Blog Post

                  Is your blog being created similar to a press release and it will be used solely to direct existing investors, partners or prospects to the article so they can remain aware of your firm or up to date on status of transactions, fund launches, syndications, etc?

                  Or is the intention for writing a commercial real estate blog post to gain visibility in the search engines so that when a prospective investor or deal partner searches online for an answer to a question they have related to CRE you show up?

                   

                  If you are creating press release blog posts and that’s all you plan to do then you probably landed on our blog post by accident because those who are seeking CRE blog post topics are in need of ideas beyond the typical PR style posting.

                   

                  So we will assume that you are a decision maker at your firm and are looking for blog post topics that commercial real estate investors are interested in or prospects within the deal flow chain such as business owners, partners, board members, intermediaries, CPA’s, etc.

                   

                  Do Blog Posts Help?

                  Yes. You just need to understand what “Help” you need from the post.

                   

                  How to Come Up With CRE Blog Topics

                  Now that it’s established blog posts can help your firm achieve a goal and assuming you are “bought in” to the theory of how and why this works, let’s focus on how to come up with good commercial real estate blog post topics & ideas.

                   

                  Where to Find CRE Blog Post Ideas?

                  An easy way to generate blog post topics is to visit commercial real estate industry blogs. Their sole model is creating content that engages the industry and can leave clues as to what could be successful content for your blog. You just need to make sure that the publications you research aren’t creating content for YOU, the CRE firm, but instead your target audience.

                  So in a sense these publications are your competition.

                   

                  If you Google Top Commercial Real Estate Blogs a good list of them will come up.

                  Many of them are writing content that would be more interesting to you, but then you have people like Shane Melanson who has content that is catering more towards the investor and is a good place to find topics more relevant to CRE investors.

                   

                  Topics like “Developing Your Commercial Real Estate Exit Strategy” or “8 Questions Every Real Estate Investor Should Ask to Assess the Risk of a Property” are good as they are covering areas that CRE investors are interested in and will get value from.

                   

                  These types of topics are driven by questions asked by your target audience.

                  For example, an investor may be searching “When is the Best Time to Sell of My CRE Portfolio?”

                  Or “What questions should I ask a seller when looking to buy a commercial property?”

                  The two blog post topic examples we shared are prime posts to get found by investors asking these questions online.

                   

                  This doesn’t just apply to investors but this works the same on the deal flow side when those targets search for answers to their questions online as well.

                   

                  How Else Can You Come Up with Commercial Real Estate Blog Ideas?

                  While getting ideas from other blogs is great, it’s also slightly diluted because you’re focusing on topics that have already been covered. So a good thing to do here is write derivatives of those topics you found. A derivative blog post topic could be “7 Questions Investors Should Ask Before Buying a Multi-Family Property.”.

                   

                  Alternatively you can use data provided by Google to give you ideas based on demand.

                  This is commonly referred to as Keyword Research. And you should definitely do it.

                   

                  Google Ads has a tool for current advertisers, but if you don’t have access to that tool, use Ubersuggest instead ( https://neilpatel.com/ubersuggest/ ). 

                  We did a quick search for Top Cities for Commercial Real Estate Investing and it didn’t show any specific search volume but it gave us the keyword idea of “Best Cities for Commercial Real Estate Investment”. That term had an approximate 10 searches per month. ** In reality it’s probably 100+ searches per month, but these tools give very conservative estimates

                  So that is a great topic to write on.

                  And in the screenshot below you can see the tool gives a list of pages that show up in the search engine results for that keyword / keyphrase.

                  You can click through to these posts to see how and what they are writing about in their post to give you ideas on how to write your blog post and ultimately outrank them in the search engines.

                  commercial real estate blog post topics and ideas

                   

                  Hopefully this has given you a good start to coming up with blog post ideas for your CRE Firm or Fund, but if you are wanting more help on your CRE Content Strategy then let’s talk. We are working with and marketing for PE firms including Commercial Real Estate Investment Firms that syndicate, are in multifamily, industrial and more.

                   

                  If You Are Looking to Get More Traffic, Investor Leads, Increased Deal Flow or Have Questions, Call Us at 866-357-7422

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