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Author: John Bracamontes

It’s time to bring in new business if you’re in the print industry!

We’re seeing a big increase in print quotes and new sales across all of our print customers and we are seeing a Huge Rise in searches in Google for print services and products.

Now that we see the light here at the end of the COVID pandemic it’s time to kick back into gear and regain the momentum in your business development.

Watch this short video to learn what’s happening for printers online and learn more about how you can start generating new business here: https://acumenstudio.com/print-industry-digital-marketing/

 

If You Want to Just Talk to Us Now or Have Questions, Call Us at 866-357-7422

Or Submit your information below

We’ve heard this question so many times… “Does Social Media Work for Construction Companies?”.

It’s a loaded question because the answer is 100% yes, but if certain things aren’t done then it won’t actually work. Let’s talk about what the things are you need to consider as you build out your construction based social media plan.

Having a plan on who you’re targeting will be extremely important as it will allow you to do things such as pick what social media channels you need to be present on. With each channel you want to present your brand in a way that is engaging, educational and relevant to your audience. Your strategy will focus on picking the right target, giving them the info they are looking for and saying it in a way consistent to how you act as a company. That is why we created these Top 5 Social Media Tips for construction companies to get better engagement, more leads and more sales. 

 

Here are the Top 5 Social Media Tips for Construction Companies

Marketing for Construction companies can be slightly different than it would be for other businesses. Your digital presence has to mimic what you want the community to think of when they here your name or see your trucks driving around town. These are 5 Tips to keep in mind when you are creating your content for social media.

  • Know Your Audience
  • Be Authentic
  • Assessing Competitors
  • Show Images of Your Work
  • Pay to Promote Your Content

 

1. Know Your Audience

It comes down to more than just the people you want to target, your also need to know what they are interested in. You’ll need to research content they are searching for and what types of content are most likely to grab their attention. Knowing your audience well will help you determine how you will write your posts and what type of content (blogs, sell sheets, infographics, video, images, etc.) to share.

 

2. Authenticity

Authenticity is key when it comes to writing content for your social media. Write as though you are speaking the words out loud because that is how the reader will hear it. Be aware of your tone (they way things are said and the words used) and make sure you don’t come off as a drone, monotone, or someone who doesn’t actually care about what they are telling the customer. Setting the tone for your writing will create more engagement as people can “hear” your enthusiasm about your products and services. They’ll want to actually buy from you!

 

3. Assessing Competitors

When you are developing your content strategy for Social Media, make sure you look at what your competitors are doing. How are they presenting their content? What type of content (infographics, images, vidoes, etc. ) are they sharing? Look at the engagement of the different posts and see what is working well for them and what is not. Shares and comments are the best indicators of engagement. The goal of this is not to “copy” what they are doing but to make your strategy stronger from the start. Make sure to look at competitors that are comparable to your size of business too. A young upstart company isn’t going to have the same reach as large companies such as Bechtel Group or Jacobs Engineering Group. 

 

4. Show Images & Video of Your Work

Words are great, but images do a whole lot better when you are working on large scale projects in construction. Take photos of your team on site, projects before and after, short demonstration videos, etc. People want to see what you’re doing and how you are doing it. This builds a level of credibility and grows the consumer confidence in you as a business they’d like to work with.  If you have the capability (and you do if you have a cell phone), take videos of jobs sites and share those as well. 

 

5. Pay to Promote Your Content

Social media is free, but sometimes if you want to get in front of the right customers you have to pay a little. On Facebook for as low as $1 a day you can “boost” a post from your page to increase the amount of individuals it will reach. Then on LinkedIn you can “sponsor” specific posts to do the same. This will increase the number of target customers that are “served” the message and give you more exposure.

Targeting on a platform like LinkedIn is very accurate and allows you to run ads to only people in a certain area, with specific job titles, in certain industries or that work for named companies.  It’s very powerful!

 

Overall the biggest takeaway from these 5 social media tips for construction companies is to be human. Being human and engaging with your audience makes you a more desirable choice for customers. Your online presence sets the tone for developing a level of trust with your target. Since social media is such a huge aspect of society today, it is often found as a deciding factor for many purchasing decisions. People want to work with those who prove they know what they are doing and have a strong reputation online to prove it.

 

If You’re Struggling on Exactly Where to Start or Have Questions, Call Us at 866-357-7422

Or Submit your information below

Now that people are getting back to work, businesses are opening back up fully and people are generally ready to move on from the effects of the virus, what should you be doing now to gain momentum from your marketing, generating new leads and more sales online?

How to Bounce Back with Marketing Post COVID

During the shutdown we took on new clients but spent a lot of time with out existing clients as well amplifying their marketing to ensure they capitalized on the opportunity given to them that the virus created. While business slowed down for many we made sure that our clients gained even more visibility during a time when their competitors pulled back and did less in their marketing.

Competitors Are Still Holding Back!

This makes now (or technically yesterday) the best time to kick start your online marketing.

What Should You Be Doing?

The most effective tactics are going to be a combined effort to ensure you get in front of customers who are eager to get back to work as usual and stay ahead of your competition.  A mix of…

  • SEO
  • Paid Social Campaigns (such as LinkedIn)
  • Paid Search
  • Blogging
  • and Email

… working together are all going to put you miles ahead of the competitors and will have you front and center for customers who need your products and services.

It’s as easy as that. #Truth

 

If You’re Struggling on Exactly Where to Start or Have Questions, Call Us at 866-357-7422

Or Submit your information below

 

 

This is going to be a very short post because what we are about to say is so simple.

Print Companies need to be advertising their capability for the printing of signs for those attending protests and demonstrations.

Here are a few ways to get more protest sign sales

  • Design Unique Graphics for the Signs and share online
  • Team up with a groups that are demonstrating and donate a portion of sales to their group (they’ll need to funnel sign purchases)
  • Design & Print demo signs that you can handout for some protesters with a message on one side and your website on the other

We get that everyone has their own opinions on what is going on right now and it’s all very sensitive, but the truth is if you want to keep the lights on “you gotta do what you gotta do” and this is a lucrative opportunity.

 

Regardless of what you do you’ll need to promote yourself.  If you can’t do that on your own we can help.

 

Have Questions? Call Us at 866-357-7422

Or Submit your information below

 

When someone new starts at Acumen we ask a handful of questions to start to get to know them better and share that with you because we’re excited to have Awesome people join the team!

Where are you from?

I grew up in Belleville, IL.

 

What are some things you enjoy doing (besides working)?

I love going to the Fox and the Muny. Musical theater is my jam. I also studied art in college so I love to draw and illustrate. I’ve written and/or illustrated a couple children’s books and have been working on greeting cards lately.

 

Favorite Movie Genre or Fave Movie?

It’s not a real movie genre but it would have to be “fake science.” Regular sci-fi movies are great (Back to the Future and the like), but fake science is another genre that my best friend and I invented to cover the romantic movies that feature some insane scientific anomaly that drives the plot. “Age of Adaline” and “The Space Between Us” are perfect examples of the excellent genre of fake science.

 

Favorite Type of Music and/or Band You’re Feeling Right Now?

Again, I’m a musical theater nerd so any showtune is fair game for me. “Come From Away” and “Be More Chill” are currently my favorites.

 

Place you’d like to visit but haven’t yet?

Almost too many to name, but I’d love to go to Greece, Australia, and Spain. Oh and the Harry Potter Studios Tour in London.

 

Drink of Choice?

Frozen strawberry margarita (mango is also acceptable) with salt, a lime, and an umbrella because I’m classy

 

 

Welcome to the Team Jacqueline!

In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction.

Whether you agree, disagree, like it or not, the measures still exist so you as a printer can take advantage of this by ensuring you get this message out to your customers and increase your own sales by helping them comply with the regulations set across the US as businesses start to re-open.

We’ve written an email that you can use to send out to your customers to inform them that you are creating COVID-19 related signage to help them be compliant and keep their business running during these times.

This email is Free to you!

 

Simply fill out the form below, submit and you’ll access the email, a free image to use in the email and directions on how to set it up!

Your Name (required)

Your Email (required)

Your Phone Number

Private Equity Firms are experiencing a similar saturation issue that marketing saw happen just a handful of years ago.

It’s gotten to the point that it feels like everyone is starting their own firm.

This means that firms are fighting for the same pool of investment with new firms claiming similar approaches and opportunities.

 

So again going back to that Marketing example, Private Equity Firms are now having to differentiate in two ways.

  1. They need to be doing new investor lead generation
  2. They need to have a specific focus or specialty. Something that will make you different from other firms.

 

We put New Investor Lead Generation at the top of that list because if you aren’t getting found by investors then Good Luck, but if you are doing that lead gen work then you’re already setting yourself apart by at least being an option.

 

To Answer the Question about How Private Equity Firms Can Generate New Investor Leads

There are actually 3 ways to really get this going and to make it effective.

  1. SEO for your firm
  2. Paid Search & Paid Social for your firm
  3. Email Marketing for your firm

 

SEO is a complex beast for most, but to be honest there are easy ways to optimize your website so that it shows up often for the investment terms you need to be showing up for.  Does your firm invest in Commercial Real Estate deals? Then you need to be getting found for terms specific to those investment opportunity types.

 

Paid Search is similar to SEO in that you can pay to be found when investors search for those terms. Simple and straightforward.

Paid Social is different and Very Powerful! Using this you’ll be able to target investors directly and get those who are in the market to invest to engage with you in learning more about your offerings and investment opportunities.

 

Email Marketing again sounds so easy, but not everyone is doing it. At a minimum you need to be sending a message out to your current investors and prospective investors once a month to stay in front of them with updates and opportunities. But even better is to set up marketing automation to nurture new investment passively to warm up to closing on funding with investors.

 

For More Information on Digital Marketing for Private Equity Firms check out this page: https://acumenstudio.com/private-equity-digital-marketing/

 

Or if You Have Questions? Call Us at 866-357-7422

Or Submit your information below

 

Has getting new sales for your print company stalled or not grown as fast as you would like it to be?

If your answer is YES, then this article is for you.

Print Companies have primarily relied on a sales team to go out and get new business. And it worked. But today doesn’t work as well.

Some print companies rely solely on the owner and other companies have an in-house marketing person to help drive awareness to aid in new business development.

But still many print companies are struggling to get that sales lift they so badly want.

 

What I’ve observed over the past 7 years in the Print Industry is this…

  1. The economy is strong and it doesn’t take a ton of work to increase sales  —  (So if your sales are flat or going down something is up!)
  2. Sales teams are typically equipped to close project sold leads / quotes —  (The customer knows what they want and all you need to do is prove that you can do the work, give them a good price, get the quote back quickly and meet their timeline)
  3. Marketers at print companies are typically design oriented people which is great and very much needed but they are typically less savvy in marketing the business strategy that your customers are actually looking for. —  (Your customers need the items you print for them to “do something” and in most cases that is generate new revenue whether it’s directly or indirectly through some leading behavior like showing up at an event or signing up)
  4. And very few Sales or Marketing team members have deep discipline experience in the platforms and tactics on generating new leads online. —  *This statement may not sit well with some of you, but respectfully if you reflect on the things you can do and do well, is this really one of them? (at Acumen we aren’t printers and don’t claim to be, we leave that to the Pros)

 

And all of this makes sense because Schools Don’t Teach This Stuff! They don’t teach Sales, They don’t teach Lead Generation AND They don’t teach print.

 

So it’s all Doom and Gloom, Right? Wrong!

The ONE thing that would help make your Sales Team and Marketers more effective is to give them the wisdom of KNOWING WHO TO TARGET!

As an owner, executive, manager it is Your (or if you’re in Sales and Marketing, it is THEIR) responsibility to ensure that the entire company knows who your primary customers are and why they are your primary customers.

It’s not just that they need printing, packaging or fulfillment.  They need it for very specific reasons and having your team Armed with that Knowledge they will have the ability to be the Best they can be.  Without it they / you can only go so far.  It really is a limiter to success.

 

What Could You Do?

Outside of working with us on doing Digital Marketing for Print Companies (I’m smiling and winking over here) it would be a good idea to lead a handful of workshops each year on exactly what I shared above.

Let your company know who your primary customers are, why those customers choose you to do that work, why those customers need the products they have you create for them and what the outcomes your customers expect to get when using your products / services.

Doing that will positively Change Your Business!

 

Have Questions? Call Us at 866-357-7422

Or Submit your information below

 

Probably not.

But here are the details…

 

What is the CCPA ( California Consumer Privacy Act )?

California residents will be able to demand companies to disclose what information is collected on them and request a copy of that data.

Companies will be forced to delete consumers’ data if requested by the consumer and will be prohibited from selling information if the customer asks them to via a mandatory “do not sell” link on your website.

Consumers will also have the right to “receive equal service and price whether or not they exercise their privacy rights” which means, companies won’t be able to treat a user differently because they have requested their data.

 

Businesses That the CCPA Affects

Businesses are required to comply with the new regulations if they have annual gross revenues of more than $25m, acquire 50% or more of their revenue from selling consumers’ data, or annually buy / receive / sell, or share the personal information of more than 50,000 consumers, households, or devices for commercial purposes.

This is roughly 500,000 businesses in the US that will be required to comply with the new law.

And to be clear ONLY California residents “have this right”.

 

What Does This Mean For You?

Well if you sell to people in California, have over $25,000,000 in gross annual revenue or sell consumer data then you’ll need to create a page for you website that has a link to email or form that a consumer can submit asking you to Do Not Sell to them (and you’ll have to not sell to them if they submit).

AND if one of those California consumers asks you for the data you’ve collected on them you’ll have to give it to them. And if they ask for it to be deleted you’ll have to delete it.

 

Here’s the Thing!

Most companies are only collecting basic data on consumers in the form of lead generation or customer information to process orders. Think name, address, city, state, purchase history, etc.

If you have that information it will be easy to hand over or delete.

But what most consumers are “freaking out” about is the pixel / cookie tracking that happens in browsers and shows you ads (what people call creepy).  YOU ARE NOT RESPONSIBLE for that tracking. It is not your business collecting that data.  This is more likely to be Google or Facebook.

DO NOT confuse the CCPA with the European GDPR (which is the whole “give people a message on your site telling them your tracking them” thing).

 

For Reference here is how Disney does it (to be fair they are the extreme and do way more than you need to)

https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/your-california-privacy-rights/

2020 is here and it’s time to think about how you’re going to tackle growth online for your company.

In this video I outline our hope for you moving into the new year in finding a solid B2B Digital Marketing agency partner that will help you achieve your goals, get more traffic, more leads and more sales.

You may not be working with anyone now, you may have worked with another company in the past or the currently company who isn’t producing the results you want. Regardless we want you thinking about that plan for the new year and ensuring you’re partnered with someone who is aligned with your goals!