Online Lead Generation is what is states, generating leads online.
There are many reasons to generate leads online and online lead generation is accomplished in many different ways. In most cases there are two distinct types of leads generated online:
1. Sales Leads: These leads are specifically generated (in most cases direct to the company) to supply a sales team with lead information to call, email or meet to create a sale.
2. Marketing Leads: These leads are generated to supply agencies or marketers with leads based on specific criteria that is useful to many companies. These leads are then sold to the companies that would benefit from them or they are used in campaigns for client companies.
At Acumen we are lead generation experts! We are able to generate sales ready and market perfect leads due to our intelligence in online data and digital strategy. The tactics we employ to accrue leads online are highly focused and extremely effective.
One of the most effective ways of converting leads is through Marketing Automation and the use of a CRM to nurture those leads. We are fluent in all of the top Sales and Marketing platforms including Hubspot, Marketo, Eloqua, Act-On, Pardot and Hatchbuck.
More Leads, More Customers and More Revenue!