While many highly regulated organizations stay away from Social Media, others are moving ahead with the understanding that telling their story online is a must to drive visibility and growth.
What They Did
To gain social proof that their audience wanted to consume their content online, the NASDAQ team started out channel by channel running content that they thought would be of interest to their customers.
As they gained new insight from their customers through behavioral observation and direct feedback they were able to craft a unique experience for each channel and they were able to take the direct feedback to their leadership and improve on already existing business practices.
What Did This Social Media Push Result?
NASDAQ created a thriving social media community around their brand that is actively consuming their content, reading posts, watching videos, commenting and ultimately investing.
They went from virtually no online presence to having over 1,000,000 likes and followers that they communicate and engage with every day.
NASDAQ Social Media Accounts
So in a world of regulation, you can still create engaging content and a robust community.
Check out more on social media for regulated industries here: Social Media Strategy for Banks