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Content Marketing

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Content Marketing

We’re here this question all the time and asked in a number of different ways, “How many pages should my site have?”, “Is there a specific number of webpages I should have on my site?”, and many other variations. The truth is we DO have a specific answer for you on that, but we also have to admit that the answer will ultimately be different for everyone. The reason the answer differs from customer to customer is because it’s arrived at by asking the same questions and looking at the specific type of business, industry and use case.

But because we know people want quick and easy answers we’ll give you one for the question “How Many Pages Should a Website Have?”.  A website should have between 12 to 30 pages on average.

With a quick answer out of the way let’s dig into the details on why a website may have 12 pages, 30 pages or 100+.

 

What is the Average Number of Pages on a Website?

This may sound a little redundant but we’re going to explain all the differences between the different types of websites and their industries. So to start we’ll restate that the average number of pages a website has is 12 to 30 pages. But this can vary widely depending on the purpose of the website, the industry and the type of business.

Let’s first look at some of the most common, most popular or standard web pages you’ll have on your site.

 

These are the Top Pages Every Website Should Have

Every industry and company is unique in its own right and this alone can dictate a difference in the number of pages that your website has, but the fact is that most websites have a standard set of pages that are typically included on the site. And remember that regardless of the number of pages on your website, all of them need to be optimized for search and user experience. Let’s take a look at those standard website pages.

We’re listing out the top page every website has or should have

  • Homepage
  • About Us / History Page
  • Contact Us Page
  • Service Page (in most cases you’ll have multiple services)
  • Product Page (in most cases you’ll have multiple products)
  • Terms & Conditions / Terms of Service
  • Privacy Policy
  • Blog Page / News Page

While you likely are familiar with the majority of the website pages we’ve listed out as standard, we’ll still share just a brief description of each to make sure you know exactly why you should have them.

Standard Website Page #1 – The Homepage

What is the Purpose and What Should be on a Homepage?

Think of a homepage as “home base”, the place where you can go to reorient yourself and effectively navigate to the place you are actually trying to go. This is what happens on a website’s homepage. Additionally the homepage serves as a first impression for new prospects or customers. It tells them what your company does, a little about your differentiating value and directs them on what to do next.

A homepage should have…

  • A description of who your company is
  • A listing of your products and services or product categories and/or service categories
  • Clear navigation and user flow
  • A strong call to action

By including these elements it will make it easier for every visitor to know what they need to know and get where they need to get on the rest of your website.

Standard Website Page #2 – The About Us Page

What Should be on an About Us Page or Company History Page?

Something that we always find interesting is the perspective different marketers, executives and owners have when it comes to the about us page. In many cases they are very concerned about what is on that page. But when it comes to websites this is one of the least important pages on the entire site. Some people check it out, but few customers really use this or make a decision about the company after looking at the page. In reality it’s more useful for prospective hiring and recruiting.

But regardless of how important or unimportant this page may be, something else that comes up often is the thinking that there must be not only an about us page but there should also be a History Page, Vision Page or Vision / Mission Page and sometimes even more pages related to the company itself.  Having these pages are totally unnecessary and can be consolidated into a single About Us page.

So what should be on an About Us page?

A quick write up on your history, what you’re focused on doing now and what your plans are for the future as a business. That’s it. That’s all you need.

Standard Website Page #3 – The Contact Us Page

What Should be included on a Contact Us Web Page?

We don’t need to go into much detail here. Everyone knows what a contact us page is for.

You should include on the contact page a handful of things

  1. Company Name
  2. Company Street Address
  3. Company Phone Number
  4. Company Email Address
  5. A Form that visitors can use to submit their contact request

Standard Website Page #4 – Service Pages

Here is What You Can Expect to Include on a Service Page

A service page is similar to a product page in that you describe the specific service you offer and share the unique competitive advantage that your company provides when delivering that service. Every service page should also contain a call to action that visitors can follow or submit to get more information on working with you.

In many cases you’ll have multiple service pages and depending on how many, they may fall under categories of services, which in that case you can create service level category pages in addition to the service pages which group them all for easy navigation.

Standard Website Page #5 – Product Pages

This is What You Will Typically Find on a Product Page

We’re all aware of what a product page is, but we need to give a quick description just to cover all the basics. The product page should have on it a …

  • Description of the product
  • Image to showcase the product
  • Product specifications
  • Video of the product or that product in use (if you have it)
  • Product Pricing
  • Call to Action or Purchase Action

In many cases you’ll have multiple product pages and it you have a bunch of products that fall into different categories you can group them and create product category pages which ensure and easy navigation flow.

Standard Website Page #6 – Terms & Conditions Page

What is the Purpose of a Terms & Conditions Page?

The purpose of a terms and conditions page is to set the rules for your website and what the visitors of the site are agreeing to while using your website.

A terms and conditions page should include the things you want a web visitor to agree to and share with them important information that they’ll want to know about doing business with you such as delivery terms, return policies, warranty information, plus any applicable legal terms you need the visitors to know.

Standard Website Page #7 – Privacy Policy Page

What Should be on a  Privacy Policy Page? And do you need it?

A privacy policy page contains a disclosure of the information you collect, the information others collect, what the visitor can or cannot do about it and let them know what they are agreeing to by using your site.

Typically this includes things like…

  • How you collect user information on your site
  • what personal information you collect
  • If you share information with 3rd parties
  • If you use 3rd party tracking
  • how you use the data collected
  • What rights the user has
  • If in the US you’ll want to include the California privacy info

Do you need a privacy policy page on your website? The answer is yes.

Even if you’re a small company it makes sense to have one and you’ll need it for some advertising platforms if you plan to use them. Plus it’s easy to create one by using a template online or just copying one from another website and updating it with you company information.

Standard Website Page #8 – Blog Page

This is What You Should Have on a Blog Page or News Page

We listed both blogs and news together because understandably not every business has the resources and time to dedicate to writing a consistent blog which means a news page is a better fit. It can be updated less frequently but still have relevant information, events, activities, etc. on the page.

What should you include on a News Page?

A news or articles page on a website should include things like press releases, corporate announcements, new product or service highlights, news of expansion or consolidation, employee announcements, hiring announcements and anything else you think would be important to share about the business.

What should you include on a blog page?

We get excited when talking about blogs because they serve such a big purpose on a website. Technically a blog can have all of the same information on it that a news page would have, but with blogs you are typically writing solutions. Your customers, prospects, investors, and members are wanting to know something, learn something, find something and you need to share content that gives them those things and answers their questions.

Now we could ask this a different way… “What should you include in a blog post?”

The answer is you need to have a Title / Headline, Opening paragraph, Body copy that answers a question or speaks to an outcome and solving a problem then finish it off with a conclusion section.

But while you will have blog posts you’ll likely have a “Blog Feed Page” which will be a place where all of your blogs are listed in order of newest to oldest.

The same goes for a news page, which is typically organized the same way.

 

So you can see why the average website falls in between that 12 to 30 page range.

Most companies will have multiple service pages and multiple product pages. While some will have a lot more. We’ll get into that a little later in the article.

 

Is There A Limit to the Number of Pages On A Website?

The answer to the question of if there is a limit to the number of pages you can have on a website is NO. Could you have pages that are unnecessary? Yes. But there is no limit to the number of pages you can have. Plus the only type of companies that would have a crazy high number of pages are either ecommerce companies with tens of thousands to millions of products or service companies who create pages for every geography down to the zip code level.

 

What is the Ideal Number of Website Pages for SEO?

This is kind of a redundant question when considering the rest of this article because all of the information shared so far applies. And individuals who ask this question typically don’t know much about SEO, which is okay, but we’ll make the answer to this question pretty simple.

“What is the Number of Pages you should have on your website for SEO?”, the answer is, there is no specific number of web pages to get the best SEO results.

One could argue the number would be 12 – 30 on average.

Why? Because you apply SEO to all of the pages on your website.

 

To get the best SEO results you need to do keyword research for every page on your website and make the best strategic decisions on what should be in your Title Tag, Meta Description, H1 headline, body copy, H2 subheadlines, where you link and what your topics or angles are.

 

How Many Pages Should Your Website Have By Industry Type?

While we’ve talked about the average number of website pages in general, you’ll find that a number of industries tend to have more website pages and others have less. So we also wanted to share some average page counts for websites broken out by industry and website inclusions they may choose to have on their site which drastically affect page count.

 

How Many Website Pages Should A B2B Site Have?

In general a B2B company will have around 14 to 20 pages.

Factors such as how many services, how many products and how many locations can make a huge difference in the number.

 

How Many Web Pages Should A Print Company Have On Its Site?

On average we see that most commercial print companies have 14 to 25 pages on their website. They usually have both products and services listed which make up the majority of pages. But if the print service provider has ecommerce then the number of pages on their site will sky rocket. We’ll talk more about ecommerce sites in a minute.

 

How Many Web Pages Should A Private Equity Firm Have?

In most cases we’ve found that Private Equity Firms have between 8 to 15 pages on their website. Now this can also vary widely depending on a number of factors.

For example, if you choose to have a team page and list out all of your partners, managers and associates you can easily rack up a high number of pages.

Or let’s say you are a real estate investment firm that lists out all of the properties you manage or are syndicating. This can generate a very high page count.

The same goes for having a page for each portfolio company your firm has equity in.

 

How Many Website Pages Should an Ecommerce Website Have?

The average number of pages an ecommerce site has is between 227 and 423 pages.

This stat factors in all of the ecommerce websites across the web based in the United States.

But many of the big box retailers blow these numbers out of the water. For example, Walmart.com has over 22 Million website pages. But to contrast that the majority of Etsy shops only have between 20 and 30 pages and there are Millions of Etsy stores online.

So it all comes down to what you’re selling and how many products and variations of those products you list. Each one becomes a page!

There are also a number of other website page questions that could be asked here as well such as “How many landing pages should a website have?” or “Can my website have multiple FAQ pages?”, but we’re not going to get into the details of those because they are too niche and we’ll save those blog posts for another day.

 

In conclusion, with all of this information about websites that we’ve shared, the one thing that you need to walk away with remember here today is that the average number of pages on a website is between 12 to 30 pages, so if we had to give advice we’d say that’s how many pages your website should have. But if you fall into any of the categories we gave more detail on in this article then it’s likely your page count is going to follow more closely to those specific rules.

Before reading this article How many pages did you think should be on a website?

 

If You Are Looking to Focus on Getting More Visibility, Traffic, Leads, Sales or Have Questions, Call Us at 866-357-7422

Or Submit your information below

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    Content Marketing, Print Company Marketing, Print Industry Marketing

    To us it’s no surprise that there has been a spike in people looking for examples of slogans for private equity firms and getting ideas on private equity firm taglines. If you think about it, the PE and Investment space in general has been growing. As a part of that growth new firms are starting up who have the need to create a brand & identity which requires these firms to create a tagline or slogan, but then with so much new competition it’s forcing existing private equity firms to evaluate their presence, brand and identify as well, so even firms with long standing history and performance are looking at the possible need to update their taglines & slogans.

    In this article we’ll dive into some of the fundamental strategic marketing components and brand elements that go into choosing or updating a tagline in the private equity or investment space and then provide you with 238 private equity firm slogans that you could pick from or at least inspire you in your journey to creating & updating your firms tagline.

    What Makes a Good Slogan for a Private Equity Firm?

    We opened up the article talking about two big reasons PE firms will need new slogans or taglines, which are starting up and repositioning or messaging to differentiate due to increased competition, but a couple other common reasons are simply repositioning to align with updated values or markets and if the firm has been acquired or will acquire another firm. Regardless of the reason or approach you take, the big question is still “What makes a good tagline or slogan for a private equity firm?”.

     

    If you’re a gamer when you hear the brand EA Sports, you probably say to yourself “It’s in the Game”

    When you think of Apple and a slogan you might see the words “Think Different”

    What about Bounty? “The Quicker Picker Upper”

    Or AllState? “Your in Good Hands”

     

    What about these slogans and taglines makes them good?

    The fact is, that because they are so simple and to the point, it makes them easy to remember & memorable.

    Many creatives might argue that’s not the whole story and they are correct, you could talk about how it needs to be anchored to something, like a vision or mission, or that it needs to have a story to link it back to the brand. And we aren’t saying that’s not important, but this part of the creative equation is usually fairly organic. If you’re coming up with a slogan or tagline for your PE firm, it’s likely that the context behind it is relevant. You wouldn’t give your firm a tagline such as “Eat Fresh”, it just wouldn’t make sense.

    In this article we’re going to share with you a number of private equity slogans and firm taglines that you could use for yourself, use for inspiration or modify to make your own. We’re actually giving you 238 private equity firm slogans to be exact.

     

    Slogan Examples for Private Equity & PE Firm Tagline Examples

    Before we share the huge list of PE slogans and taglines we did want to share that you could decide on a slogan category that will be your guide to coming up with one. Take a look at the types of tagline categories or slogan types that you could choose to work within.

    Slogan & Tagline Categories

    • Inspirational
    • Practical
    • Fun
    • Responsible
    • Niche Industry Focused

    Inspirational Slogans for PE Firms
    These slogans and taglines will provide a positive look to the future and be uplifting.

    Private Equity Taglines that are Practical
    The most practical PE slogans are those that elude to growth, accumulation, stability and safety.

    Fun / Casual Slogans  & Taglines
    These are less common in the Private Equity space because most accredited investors are thinking about fun or casual when it comes to their investments. But you can be a little lighthearted here to differentiate yourself from other hard nosed looking firms.

    Slogans that Embody Responsibility
    These taglines resonate well with those looking for longer terms stability and ethical or environmental investing.

    Taglines Focused on the Niche / Industry You Invest In
    These types of slogans are angled to be similar to messaging within the industry you focus on. For example, if you are investing primarily in manufacturing businesses you may have a tagline that resembles the taglines of other manufacturing companies but tweaked to have the messaging point towards the manufacturer and their end users.

     

    Here is your list of 238 Slogans for Private Equity Firms

    In no particular order.

      1. “Maximizing value for our investors”
      2. “Building businesses, not just portfolio companies”
      3. “Creating long-term, sustainable growth”
      4. “Unlocking potential through strategic investments”
      5. “Transforming companies into market leaders”
      6. “Partnering with management teams for success”
      7. “Innovative solutions for complex problems”
      8. “Driving value through operational excellence”
      9. “Creating value through careful analysis and planning”
      10. “Expertise in restructuring and turnaround situations”
      11. “Proven track record of success”
      12. “Generating strong returns for our investors”
      13. “Leveraging our network to drive growth”
      14. “A trusted partner in business growth and development”
      15. “Bringing a unique perspective to every investment”
      16. “Identifying and capitalizing on untapped opportunities”
      17. “Expertise in mergers and acquisitions”
      18. “Leading the way in private equity investment”
      19. “Innovative thinking for maximum return”
      20. “Maximizing shareholder value through strategic investments”
      21. “Partnering with management to drive results”
      22. “Creating value through strategic planning and execution”
      23. “Leveraging our industry expertise to drive growth”
      24. “Unparalleled track record of success”
      25. “Transforming businesses into market leaders”
      26. “Generating strong returns for our investors”
      27. “Building sustainable, long-term growth”
      28. “Innovative solutions for complex problems”
      29. “Unlocking potential through strategic investments”
      30. “Partnering with management teams for success”
      31. “Expertise in restructuring and turnaround situations”
      32. “Maximizing value for our investors”
      33. “Creating value through careful analysis and planning”
      34. “Leveraging our network to drive growth”
      35. “A trusted partner in business growth and development”
      36. “Bringing a unique perspective to every investment”
      37. “Identifying and capitalizing on untapped opportunities”
      38. “Expertise in mergers and acquisitions”
      39. “Leading the way in private equity investment”
      40. “Innovative thinking for maximum return”
      41. “Maximizing shareholder value through strategic investments”
      42. “Partnering with management to drive results”
      43. “Creating value through strategic planning and execution”
      44. “Leveraging our industry expertise to drive growth”
      45. “Unparalleled track record of success”
      46. “Transforming businesses into market leaders”
      47. “Generating strong returns for our investors”
      48. “Building sustainable, long-term growth”
      49. “Innovative solutions for complex problems”
      50. “Unlocking potential through strategic investments”
      51. “Partnering with management teams for success”
      52. “Expertise in restructuring and turnaround situations”
      53. “Maximizing value for our investors”
      54. “Creating value through careful analysis and planning”
      55. “Leveraging our network to drive growth”
      56. “A trusted partner in business growth and development”
      57. “Bringing a unique perspective to every investment”
      58. “Identifying and capitalizing on untapped opportunities”
      59. “Expertise in mergers and acquisitions”
      60. “Leading the way in private equity investment”
      61. “Innovative thinking for maximum return”
      62. “Maximizing shareholder value through strategic investments”
      63. “Partnering with management to drive results”
      64. “Creating value through strategic planning and execution”
      65. “Leveraging our industry expertise to drive growth”
      66. “Unparalleled track record of success”
      67. “Transforming businesses into market leaders”
      68. “Generating strong returns for our investors”
      69. “Building sustainable, long-term growth”
      70. “Innovative solutions for complex problems”
      71. “Unlocking potential through strategic investments”
      72. “Partnering with management teams for success”
      73. “Expertise in restructuring and turnaround situations”
      74. “Maximizing value for our investors”
      75. “Creating value through careful analysis and planning”
      76. “Leveraging our network to drive growth”
      77. “A trusted partner in business growth and development”
      78. “Bringing a unique perspective to every investment”
      79. “Identifying and capitalizing on untapped opportunities”
      80. “Expertise in mergers and acquisitions”
      81. “Leading the way in private equity investment”
      82. “Innovative thinking for maximum return”
      83. “Maximizing shareholder value through strategic investments”
      84. “Partnering with management to drive results”
      85. “Creating value through strategic planning and execution”
      86. “Leveraging our industry expertise to drive growth”
      87. “Unparalleled track record of success”
      88. “Transforming businesses into market leaders”
      89. “Generating strong returns for our investors”
      90. “Building sustainable, long-term growth”
      91. “Innovative solutions for complex problems”
      92. “Unlocking potential through strategic investments”
      93. “Partnering with management teams for success”
      94. “Expertise in restructuring and turnaround situations”
      95. “Maximizing value for our investors”
      96. “Creating value through careful analysis and planning”
      97. “Leveraging our network to drive growth”
      98. “A trusted partner in business growth and development”
      99. “Bringing a unique perspective to every investment”
      100. “Identifying and capitalizing on untapped opportunities”
      101. “Expertise in mergers and acquisitions”
      102. “Leading the way in private equity investment”
      103. “Innovative thinking for maximum return”
      104. “Maximizing shareholder value through strategic investments”
      105. “Partnering with management to drive results”
      106. “Creating value through strategic planning and execution”
      107. “Leveraging our industry expertise to drive growth”
      108. “Unparalleled track record of success”
      109. “Transforming businesses into market leaders”
      110. “Generating strong returns for our investors”
      111. “Building sustainable, long-term growth”
      112. “Innovative solutions for complex problems”
      113. “Unlocking potential through strategic investments”
      114. “Partnering with management teams for success”
      115. “Expertise in restructuring and turnaround situations”
      116. “Maximizing value for our investors”
      117. “Creating value through careful analysis and planning”
      118. “Leveraging our network to drive growth”
      119. “A trusted partner in business growth and development”
      120. “Bringing a unique perspective to every investment”
      121. “Expertise in mergers and acquisitions”
      122. “Leading the way in private equity investment”
      123. “Innovative thinking for maximum return”
      124. “Maximizing shareholder value through strategic investments”
      125. “Partnering with management to drive results”
      126. “Creating value through strategic planning and execution”
      127. “Leveraging our industry expertise to drive growth”
      128. “Unparalleled track record of success”
      129. “Transforming businesses into market leaders”
      130. “Generating strong returns for our investors”
      131. “Building sustainable, long-term growth”
      132. “Innovative solutions for complex problems”
      133. “Unlocking potential through strategic investments”
      134. “Partnering with management teams for success”
      135. “Expertise in restructuring and turnaround situations”
      136. “Maximizing value for our investors”
      137. “Creating value through careful analysis and planning”
      138. “Leveraging our network to drive growth”
      139. “A trusted partner in business growth and development”
      140. “Bringing a unique perspective to every investment”
      141. “Identifying and capitalizing on untapped opportunities”
      142. “Expertise in mergers and acquisitions”
      143. “Leading the way in private equity investment”
      144. “Innovative thinking for maximum return”
      145. “Maximizing shareholder value through strategic investments”
      146. “Partnering with management to drive results”
      147. “Creating value through strategic planning and execution”
      148. “Leveraging our industry expertise to drive growth”
      149. “Unparalleled track record of success”
      150. “Transforming businesses into market leaders”
      151. “Generating strong returns for our investors”
      152. “Building sustainable, long-term growth”
      153. “Innovative solutions for complex problems”
      154. “Unlocking potential through strategic investments”
      155. “Partnering with management teams for success”
      156. “Expertise in restructuring and turnaround situations”
      157. “Maximizing value for our investors”
      158. “Creating value through careful analysis and planning”
      159. “Leveraging our network to drive growth”
      160. “A trusted partner in business growth and development”
      161. “Bringing a unique perspective to every investment”
      162. “Identifying and capitalizing on untapped opportunities”
      163. “Expertise in mergers and acquisitions”
      164. “Leading the way in private equity investment”
      165. “Innovative thinking for maximum return”
      166. “Maximizing shareholder value through strategic investments”
      167. “Partnering with management to drive results”
      168. “Creating value through strategic planning and execution”
      169. “Leveraging our industry expertise to drive growth”
      170. “Unparalleled track record of success”
      171. “Transforming businesses into market leaders”
      172. “Generating strong returns for our investors”
      173. “Building sustainable, long-term growth”
      174. “Innovative solutions for complex problems”
      175. “Unlocking potential through strategic investments”
      176. “Partnering with management teams for success”
      177. “Expertise in restructuring and turnaround situations”
      178. “Maximizing value for our investors”
      179. “Creating value through careful analysis and planning”
      180. “Leveraging our network to drive growth”
      181. “A trusted partner in business growth and development”
      182. “Bringing a unique perspective to every investment”
      183. “Identifying and capitalizing on untapped opportunities”
      184. “Expertise in mergers and acquisitions”
      185. “Leading the way in private equity investment”
      186. “Innovative thinking for maximum return”
      187. “Maximizing shareholder value through strategic investments”
      188. “Partnering with management to drive results”
      189. “Creating value through strategic planning and execution”
      190. “Leveraging our industry expertise to drive growth”
      191. “Unparalleled track record of success”
      192. “Transforming businesses into market leaders”
      193. “Generating strong returns for our investors”
      194. “Building sustainable, long-term growth”
      195. “Innovative solutions for complex problems”
      196. “Unlocking potential through strategic investments”
      197. “Partnering with management teams for success”
      198. “Expertise in restructuring and turnaround situations”
      199. “Maximizing value for our investors”
      200. “Creating value through careful analysis and planning”
      201. “Leveraging our network to drive growth”
      202. “A trusted partner in business growth and development”
      203. “Bringing a unique perspective to every investment”
      204. “Identifying and capitalizing on untapped opportunities”
      205. “Expertise in mergers and acquisitions”
      206. “Leading the way in private equity investment”
      207. “Innovative thinking for maximum return”
      208. “Maximizing shareholder value through strategic investments”
      209. “Partnering with management to drive results”
      210. “Creating value through strategic planning and execution”
      211. “Leveraging our industry expertise to drive growth”
      212. “Unparalleled track record of success”
      213. “Transforming businesses into market leaders”
      214. “Generating strong returns for our investors”
      215. “Building sustainable, long-term growth”
      216. “Innovative solutions for complex problems”
      217. “Unlocking potential through strategic investments”
      218. “Partnering with management teams for success”
      219. “Expertise in restructuring and turnaround situations”
      220. “Maximizing value for our investors”
      221. “Creating value through careful analysis and planning”
      222. “Leveraging our network to drive growth”
      223. “A trusted partner in business growth and development”
      224. “Bringing a unique perspective to every investment”
      225. “Identifying and capitalizing on untapped opportunities”
      226. “Expertise in mergers and acquisitions”
      227. “Leading the way in private equity investment”
      228. “Innovative thinking for maximum return”
      229. “Maximizing shareholder value through strategic investments”
      230. “Partnering with management to drive results”
      231. “Creating value through strategic planning and execution”
      232. “Leveraging our industry expertise to drive growth”
      233. “Unparalleled track record of success”
      234. “Transforming businesses into market leaders”
      235. “Generating strong returns for our investors”
      236. “Building sustainable, long-term growth”
      237. “Innovative solutions for complex problems”
      238. “Unlocking potential through strategic investments”

    We hope these slogans and taglines for a private equity firm are helpful as you think about choosing or updating yours.

    And while we aren’t a branding agency we would love to help you get this new message (or your current message) out to new and existing investors, get more visibility for your firm, drive more traffic to your website, and generate more investors leads, deal flow, closed fund raises and more.

     

    If You Are Looking to Focus on Getting More Visibility, Investor Leads, Deal Flow or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

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      B2B Content Marketing, B2B Digital Marketing, Content Marketing, Private Equity Digital Marketing

      Can you believe it’s already been a year?! It feels like last Christmas just happened but here we are, at the end of 2022 and are about to celebrate again. Not sure if it’s gone by fast for you but it definitely has for us.

      The good thing is that it’s time to relax and spend time with our friends and family as we get ready to move into the new year. So from all of us here at Acumen Studio, we want to wish you a Merry Christmas & Happy Holidays!

       

      If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

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        B2B Content Marketing, B2B Digital Marketing, Content Marketing, Private Equity Digital Marketing

        AI can be used to generate content, including SEO-optimized content. AI language models, such as GPT-3, can generate human-like text based on a given prompt or set of instructions. This can include generating content that is optimized for specific keywords or phrases.

        However, it is important to note that AI-generated content may not always be of the same quality as content written by a human. While AI can generate text that is coherent and reads well, it may not always fully understand the context or nuances of the topic it is writing about. As a result, the content may not always be completely accurate or relevant.

        Additionally, while AI can generate text that is optimized for specific keywords, it may not always be able to effectively incorporate these keywords in a way that is natural and flows well with the rest of the content. This can be a challenge for SEO, as search engines may penalize content that is overly stuffed with keywords.

        Overall, while AI can be a useful tool for generating content, it is important to carefully review and edit any AI-generated content before publishing it to ensure that it is accurate, relevant, and reads well. It may also be helpful to have a human writer or editor review the content to ensure that it meets the desired quality standards.

         

        If AI struggles to write good SEO Content, then What is the Best Use Case for AI Content Writing?

        The best use case for AI content writing depends on the specific needs and goals of the user. Here are a few potential use cases for AI content writing:

        1. Generating content ideas: AI can be used to generate ideas for content topics based on a specific theme or subject area. This can be helpful for content marketers or writers who are looking for inspiration.
        2. Generating summaries or abstracts: AI can be used to generate summaries or abstracts of longer articles or reports, which can be helpful for providing a quick overview of the content.
        3. Generating placeholder text: AI can be used to generate placeholder text for design mockups or prototypes. This can be helpful for quickly filling in content areas without having to write out full blocks of text.
        4. Generating repetitive or formulaic content: AI can be used to generate repetitive or formulaic content, such as product descriptions or terms and conditions. This can be helpful for saving time and effort when creating large amounts of similar content.

        Overall, the best use case for AI content writing will depend on the specific needs and goals of the user. It may be helpful to experiment with different use cases to determine which works best for your specific needs.

         

        Can AI at least Write Title Tags & Meta Descriptions that are Optimized?

        Yes, AI can be used to write title tags and meta descriptions that are optimized for specific keywords or phrases. AI language models, such as GPT-3, can generate human-like text based on a given prompt or set of instructions, which can include generating optimized title tags and meta descriptions.

        However, it is important to note that AI-generated title tags and meta descriptions may not always be of the same quality as those written by a human. While AI can generate text that is coherent and reads well, it may not always fully understand the context or nuances of the topic it is writing about. As a result, the title tags and meta descriptions may not always be completely accurate or relevant.

        Additionally, while AI can generate title tags and meta descriptions that are optimized for specific keywords, it may not always be able to effectively incorporate these keywords in a way that is natural and flows well with the rest of the content. This can be a challenge for SEO, as search engines may penalize content that is overly stuffed with keywords.

        Overall, while AI can be a useful tool for generating optimized title tags and meta descriptions, it is important to carefully review and edit any AI-generated content before publishing it to ensure that it is accurate, relevant, and reads well. It may also be helpful to have a human writer or editor review the content to ensure that it meets the desired quality standards.

         

        What Do You Recommend as the Best Way to Use AI for Content Creation?

        There are several ways that AI can be used for content creation, and the best way to use AI will depend on the specific needs and goals of the user. Here are a few recommendations for using AI for content creation:

        1. Use AI as a tool to generate ideas or inspiration: AI can be a useful tool for generating ideas or inspiration for content topics. For example, you could use an AI language model to generate a list of potential content ideas based on a specific theme or subject area.
        2. Use AI to generate placeholder or repetitive content: AI can be useful for generating placeholder text or repetitive content, such as product descriptions or terms and conditions. This can save time and effort when creating large amounts of similar content.
        3. Use AI as a starting point, and then edit and refine the content: AI can generate coherent and readable text, but it may not always fully understand the context or nuances of the topic it is writing about. As a result, it is important to carefully review and edit any AI-generated content before publishing it to ensure that it is accurate, relevant, and reads well.
        4. Use AI in conjunction with human writers or editors: AI can be a useful tool for generating content, but it is not a replacement for human writers or editors. Consider using AI to generate content ideas or as a starting point for content, and then have a human writer or editor review and refine the content to ensure that it meets the desired quality standards.

        In conclusion, AI can be a useful tool for generating SEO-optimized content, but it is not a replacement for human writers and editors. While AI can generate coherent and readable text, it may not always fully understand the context or nuances of the topic it is writing about. As a result, it is important to carefully review and edit any AI-generated content before publishing it to ensure that it is accurate, relevant, and reads well. Additionally, while AI can generate text that is optimized for specific keywords, it may not always be able to effectively incorporate these keywords in a way that is natural and flows well with the rest of the content. This can be a challenge for SEO, as search engines may penalize content that is overly stuffed with keywords. Ultimately, the best way to use AI for content creation will depend on the specific needs and goals of the user. It may be helpful to experiment with different use cases to determine which works best for your specific needs.

         

        Now Let’s Break This Down, Non-AI Style!

        The post above used ChatGPT to deliver the words you see in the post copy above. The only thing we did was prompt the AI Chat Agent with Questions and a Single Command.  The H2 headings that you see at the top of this post and the Topic of the blog were all questions asked to ChatGPT and was you see is what we were given.

        You also have the ability to ask these tools to write a post on some topic. In our case we didn’t do that, we prompted it to just answer the questions we wanted answered to see what we got back. And as you can see in the copy above there is a lot of repetition. Some of it is changed slightly, but this highlights some of the issues that currently exist with writing content using AI and especially for SEO written by AI. The last paragraph we prompted ChatGPT to “Summarize a conclusion paragraph for a blog post that is focused on whether or not ai would be good to use for SEO” and it gave us a near verbatim block of copy from one of it’s previous replies.

        So from this content writing experience we think that AI has a bit to go before it can fully write good SEO content, but it’s 100% true that these tools can make it easy to get bulk copy created on topics and then refined. But it still takes a strategic mind and creative eye to make that work well as a finished piece.

        Now let’s see if this post ranks for the term “Can AI Write SEO Content?”, even though we know it’s skewed because everything written in this section came solely from us and our brains not an AI chat bot.

         

        Something else worthy of note regarding this topic is that Google’s Webmaster Guidelines say to NOT use AI generated copy as it falls under their policy that prohibits auto-generated copy being created for SEO purposes. You run the risk of getting a Manual Google Penalty that could strike the page or the entire website from the search engines.

         

        If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

        Or Submit your information below

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          B2B Content Marketing, B2B Digital Marketing, Content Marketing, Private Equity Digital Marketing

          Google is testing out a new search engine feature on the organic search results called “Quick Read”.  You may have seen it, but it’s very likely you have not since it’s so new. But we as digital marketers find it too interesting not to investigate further and find out what this could mean for user experience and how it impacts SEO. In this article we’re doing just that, defining what Google’s Quick Read is and talking about what it means for you and your company.

           

          What is Google Quick Read?

          Quick Read is a Google Search featured callout placed as a label at the bottom of individual organic search results to signal that the content is a “Quick Read”.

          Like many of the things Google does, they don’t fully explain how they choose which pages will get the Quick Read label or what the criteria is within the content of a page to make it more likely to get the Quick Read designation. But again as digital marketers with a history in the space we can deduce what the most likely factors are and what importance it plays for companies online.

          Google Quick Read Label in Search Results for SEO

          What Factors Get You the Quick Read Label?

          Something that we’ve done for years when it comes to creating content is structure it so that the content can actually be read quickly if a visitor chose to. Even if the content is actually long you can include visual components to a pages copy that make it easier to read and easier to read it quickly.

          So using these elements is a way to give yourself the best chance of getting Google’s Quick Read label.

          Listed here are a number of those structural elements

          • Big & Bold Headlines
          • Big & Bold Sub Headlines
          • Bulleted Lists
          • Numbered Lists
          • Space in Between Elements & Copy Sections
          • Visual Graphics (such as charts)

          By writing like this a reader can easily skim the content and get a cursory understanding of what the content is intended to deliver, which may be enough for the reader, but it also serves as check for that reader so they can decide if they want to read it in-depth to get all of the detail.

           

          What Does “Quick Read” Mean for SEO?

          The reason Google is even using a Quick Read label is because readers have shown a tendency to want quick, short and to the point content. By alerting searchers to content that they can “quickly read” it will increase the number of clicks your page gets in the search results, and since clicks are a factor to ranking higher in the search results you will in turn move up in the search results overall getting you better position, rankings and the most clicks from searchers.

          What we can’t say right now is what content this will most apply to in the future, but it’s likely that it will always apply to content that lives in the “middle”, or content that has the potential for both being long and detailed, but can also be understood and consumed if skimmed. Look, some people want all the details and others want just enough. So content like this will be the best candidate for having the Google Quick Read label applied.

           

          Features like this are tested all the time, some stay some go, but what never changes is a digital marketers need to be investigating them and building a strong foundation for content and SEO. If you are in need of more visibility, traffic and leads then consider reaching out to us here at Acumen.

           

          If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

          Or Submit your information below

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            B2B Content Marketing, B2B Digital Marketing, Content Marketing, Private Equity Digital Marketing

            Every firm is looking to raise capital, but not all firms are looking for new investors (at least right now). If you’ve been a part of the industry for a while or are familiar with it, then you know that many firms that have been around for more than a couple of years typically have an existing investor base that they rely on for fund rounds or perpetual investments into new projects or opportunities presented by the firm.

            Additionally a lot of firms don’t have a plan to expand that investor base because they are comfortable with what they have now and the logic is that if the firm makes their investors more money then those investors will put even more into the firms projects or shared investments over time.

             

            Are firms like that trying to get in front of new investors? No.

            But are those same firms wanting to get in front of their existing investors? Yes.

            We’ll talk about how to do this well later in the article.

             

            For the investment firms that are looking to get in front of investors or be found by new investors who are looking for a firm to invest with, then we have a lot to share with you in this article about how to do that efficiently and effectively.

            If you go looking online for ways to get in front of new investors most of the articles are focused on startups finding these investors and pitching them. This is why we felt compelled to create an article that was specifically tailored to give private equity firms, real estate investment firms, hedge funds and investment groups a simple way to find and get in front of new investors.

             

            What are the Best Options for Getting in Front of New Investors?

            For those firms who are actively looking to get in front of new investors we’ve broken it down by a few different channels and give our practical advice on how you can ensure they take notice.

             

            Find New Investors Online

            Getting in front of investors online is actually much easier than people think. But that usually isn’t the issue. Many firms don’t believe that trying to get in front of new investors online even works, that they aren’t “there” or won’t engage. But that couldn’t be further from the truth. Investors ARE online and they will engage you if the offering makes sense.

            Let’s look at a number of effective ways you can get in front of investors online

             

            Finding Investors on LinkedIn

            When it comes to getting in front of investors on LinkedIn there are two categories for doing this. You’ll either pay for ads or do it organically. Let’s look at both of them.

            Here’s a video where our President, John Bracamontes talks a little about getting in front of investors on LinkedIn

            Investor Ads on LinkedIn

            LinkedIn has one of the most accurate and effective methods of targeting for investment firms, other financial institutions and B2B.

            You have the ability to target investor groups, investor job titles, specific companies that would serve as intermediaries, family offices, and more.

            Ads have a number of different types of delivery such as Message Ads (that send directly to the inbox), sponsored posts (which show in the main feed) and carousel ads (which are more creative and look like ads) as an example.

            Running ads to target investors on LinkedIn is efficient because it allows you to get in front of thousands of investors quickly at scale.

             

            Organically Getting in Front of Investors on LinkedIn

            To effectively use LinkedIn organically / manually (without ads) you’ll need to purchase the Sales Navigator product offered by LinkedIn. This will allow you to search for investors, message those who aren’t connected to you and it gives you a number of other features as well.

            The main difference between running ads to get in front of investors vs organically doing it is that it takes more time to do it. But by doing this outreach manually you are able to only get in front of the very specific targets that you want to speak with. For example if you target list of investors has only 150 names then you are better off reaching out to them manually / personally.

            But you can also get significant reach by writing articles on LinkedIn about your firm, its strategy, its performance and share those in groups. Another thing to do in groups on LinkedIn is simply engage there. Answer questions that investors have and participate in the conversation.

             

            Retargeting

            This method is pretty straightforward. Retargeing investors or Remarketing investors (they are the same thing) is basically getting back in front of investors. They have already seen you, engaged with your firm in some way, now you are reaching back out.

            This can also be done using ads or be done manually.

             

            Retargeting Investors Using Ads

            This can be done on almost every ad platform. Google Ads, LinkedIn Ads, Facebook Ads, Instagram, Twitter Ads, and more. Your most successful retargeting to get back in front of investors is using Google Ads (or the Google Display Network, GDN for short), LinkedIn Ads and even Facebook Ads if you’ve got the budget (FB ads are the least effective here, but can still be worth the visibility).

            The targeting criteria is going to be on a specific engagement behavior of your choosing. We recommend using visitors to your website. But there are a number of other targeting criteria that you can use instead of that or in combination with it as well.

             

            Retargeting Investors Manually

            This method requires some technology to be in place such as a CRM that is tracking the behavior of investor contacts in your database. Once this is in place you can define what actions you will track to use as triggers for reaching out to investors either by phone or by email. 

            Similar to ads you can track who visited the website, but also look at engagement such as who opened an email, who clicked through the email, how many times an investor has visited your website over a specific period of time, see what they have downloaded from your website, etc.

            For you it will be important to define what matters most and incorporate the context of the engagement into your retargeting outreach to investors.

             

            SEO & Content that Will Bring Investors to You

            Another contentious area of marketing within the investment space is whether or not to create content & optimize it for SEO. Some firms believe this is valuable and gets them much needed visibility, while others think that it isn’t worth the time.

            The truth is that content on your website that is either relevant, engaging to your target investors or will get your visibility in the search engines for valuable searches (or all 3 combined ideally) will be extremely valuable and worth the time.

            Investors are looking for information on the marketing, investment opportunities, researching firms, researching Managing Directors & Partners, and more so having that content online for them to find will… “Get You Found by Investors”.

            The most successful type of optimized content that you can create, control and publish is using blog posts on your website. We aren’t discounting the press releases that get syndicated or social content posted to your online profiles, but Blogs will generate a lot of traffic from new investors online at a much higher volume and frequency than most other channels (that aren’t paid).

             

            Contact + (remarketing leads tech)

            We added this channel to the list because it’s one of the most innovative & breakthrough technologies in regards to marketing for private equity, marketing for commercial real estate investment firms or marketing for any type of fund or firm in general.

            Contact + is a proprietary technology delivered only by Acumen Studio that captures the personal information of anonymous visitors who come to your website. 9% to 10% of all visitors to your site can be identified and captured including their First Name, Last Name, Street Address, and Email Address. About 50% of those will have Phone Numbers.

            This is done by utilizing the tracking technology and databases of companies like Google, Facebook, Experian and other credit reporting agencies.

            This contact information of these anonymous visitors are delivered directly into your database so they can be marketed to and followed up with.

             

            Attend Events & Conferences that Investors Go To

            Wealth events, industry events for high earners, ceo conferences

            To be honest we don’t think that we really need to go too in depth on this section because it’s what most investment firms have been doing for decades to get in front of investors. Every year there are tons of events that cater to investors.

            • Wealth Events
            • Industry Events for High Income Earners
            • CEO Conferences
            • And more

            As you know these in-person events are very powerful because you have the ability to not only share information about your firm, but also connect with investors in a very human way. You can put on the charm and build relationships in a way that non face-to-face channels simply can’t replicate.

             

            Capitalize on Relationships with Intermediaries

            Again, this is yet another example of a way you can get in front of investors that has been proven to work for decades in the investment space. Firms of all types benefit from strong relationships with intermediaries that serve as trusted referral sources for investors. The best types of intermediaries are those who compliment your firm and make sense strategically.

            A short list of trusted intermediary referral sources are…

            • CPAs (both individual and collectively at firms)
            • Advisors (plan advisors, business advisors, wealth managers)
            • Investment Bankers (you know who they are)

            Many of you will already have established relationships with these referral sources who will send investors your way if it’s what makes sense for the investor’s strategy at that time. The more of these relationships you have the better. This can also be a good way to niche your firm if you haven’t already or create more visibility for specific investment types that will make sense for the diversification of an investor’s portfolio.

            If we look at the way this works it’s pretty simple.

            1. Investor has a need
            2. Investor goes to their CPA, Advisor or Banker
            3. The Intermediary assesses their need
            4. If the need requires an outside partner they recommend that partner

            You want that partner to be you!

             

            What Types of Investors Can You Target?

            Getting in front of investors is one thing but getting in front of the right investors is another. So to do that well you need to know what types of investors can actually be targeted. In theory every investor can be targeted but for the sake of simplicity we’re focused mostly on the channels that we’ve discussed in this article so far.

             

            Below we break out the most common investor types you’ll be targeting to get in front of

            Existing investors

            Not much needs to be said about this, but you do need to stay visible to your current investor base. Call them, email them, run retargeted ads that keep you in front of them and publish content that keeps them looking to you as an authority.

             

            Accredited investors

            Finding accredited investors can be easy if you know where to access them. There are lists that can be procured, there are events catering only to accredited investors and publications that are almost exclusively read by accredited investors as well.

            Any of these options are good choices when getting in front of accredited investors.

             

            Those investors likely to be accredited

            This group is a little more loose because the combination of factors that make someone an accredited investor could be achieved and the person does not even know that they would be classified as accredited. So targeting people who are likely to fall into the accredited investor category will get you a lot of visibility with mostly the right people.

            A couple of those groups that fall into this category are…

            • Retirees
            • High income earners

            Targeting and getting in front of investors likely to be accredited can also be done through list acquisition, but can be done very successfully and affordably online using digital marketing and running ads or sending email.

             

            Institutional investors

            The last group we’re mentioning are institutional investors because they have so much power when it comes to liquidity and the ability to move markets. The unfortunate reality for many smaller firms is that this investor type may not work with you for a number of reasons, but regardless if you choose to pursue them you can get in front of them by targeting them directly / manually since the number of these targets is so small.

            Not all of these investors are easily targeted online so you’ll find it necessary to target the events they attend, use direct mail, and email lists.

            Some aren’t worth targeting depending on what type of firm you are, such as an early stage investment firm targeting institutional investors, they won’t work with you because you don’t have a proven track record and you likely can’t invest the level of capital they require at the rate of return they expect.

             

            But you must make your firm visible, you must do whatever it takes to get in front of investors and do it in a way that makes strategic sense for your firm.

            We work with firms every day on making this happen, so if you have questions about how your firm can do it as well, then contact us to talk about your vision for getting in front of and staying in front of investors.

             

            If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

            Or Submit your information below

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              B2B Content Marketing, B2B Digital Marketing, Content Marketing, Private Equity Digital Marketing

              Getting the attention of investors and deal partners is more difficult now than it’s ever been due to the fact that Private Equity has expanded with more firms being established at what seems like every day. There have never in the history of PE been as many firms as there are now.

              This means that you and your firm must stand out!

              The question is “How can your private equity firm stand out in this new sea of other firms?” One of the easiest ways to do this is by sending out email and getting investors or deal partners to pay attention to the message by ensuring you have a subject line that speaks to them and compels the recipient to take action. That action being to click through on the subject line to read the email.

              We say “One of the easiest ways… “, but the truth is that creating a subject line that gets attention isn’t easy for many people. Marketers across all industries struggle with crafting short concise messages that move email recipients forward and Private Equity is no different. That is why this article is so important to the success of your future email campaigns.

              So if you have questions such as…

              “How do you write an email to attract investors?”, “How do you write an investor cold email?” or “How can I get investors to open my emails?” Then keep reading because this article is for you.

               

              What Makes a Good Email Subject Line for Private Equity?

              While there are nuances to email within the private equity space when emailing investors or deal partners, it’s important to understand that the fundamentals for email and email subject lines hold true. These basic principles for email need to be followed to ensure your emails get noticed and opened.

               

              Again, remember that you will still be tweaking your subject lines to speak directly and specifically to the audience you’re targeting (in your case investors or deal partners, businesses, boards, etc.).

              Let’s look at these factors for good email subject lines.

               

              Why is a subject line so important?

              The email subject line is extremely important because it is the first thing a recipient sees and is the first battle to be won. You have to get the recipient to click through or they will never see the content of your email. That’s literally it. Some will argue that it’s important because it’s sets the tone or expectation of what’s to come in the body of the email and while we agree, it’s still a fact that it’s more important to get the click through and have the email opened or else they will never see anything inside the body of that email. Obviously the most advantageous email subject lines will incorporate both relevant and expectation setting words tied with attention getting action oriented copy to achieve the best result.

               

              Email subject lines should be short

              A huge factor in creating a successful subject line is keeping it short. 60 characters or less is advised.  Why should you keep a subject line short? Good question and here are a few of the primary reasons why.  

              Short email subject lines…

              • Don’t get cut off in the email preview on a phone or inbox
              • Are quicker to read, making them read more often
              • Get to the point easier
              • Force you to focus on what matters most

               

              Mention the Industry You’re Focused On

              This is a very effective way to catch the attention of your email list. When an investor or deal partner reads an email coming from a private equity firm that has a specific industry or segment angle to it they gravitate towards it inside of the inbox and click through. Investors are more likely to look at offerings in different segments because they are either…

              1. Interested in the segment or industry
              2. Feel the information may be more credible and informational when compared  to a more generic email not focused on an industry.

              Investors and potential partners love focus. So the more dialed in you are the better your results will be when it comes to getting your email open.

               

              Incorporate Time Sensitivity & Sense of Urgency

              It’s human nature to feel a sense of urgency when it is stated that time may be limited or something won’t be available in the future and in private equity this is no different. A funding round may have a close date, only a certain number of LP spots may be left, etc.

              If this applies to your firm’s offering then including it in the subject line may be a good idea.

               

              Reference a Video or Attachment

              If there is a video accompanying the content of the email in many cases the subject line will do much better when it states that a video exists. Many investors love having the opportunity to have a more visual and auditory experience when learning more about an investment or firm.

              Alternatively, if you are going to share a PPM or some other investment document, by mentioning that in the subject line it can create the same effect on the recipient as now there is a higher perceived value for opening that email.

              Both of these assets mentioned in the subject line can work well in getting more attention and achieving a high click through rate.

               

              Examples of Good Email Subject Lines for Investors

              Listed below we are sharing 3 subject line examples that would be good to use if you were targeting investors on your email list.

              • Industrial Warehouse Project Open to Investors for 29 Days
              • Fund 3 – Medical Offices in Houston, Austin & Dallas
              • Short Video on New B2B Tech Fund Inside

               

              Each of these subject lines have unique qualities that we mentioned earlier in the article and highlight areas of interest that investors would find compelling and click through to learn more.

               

              Good Email Subject Line Examples to Increase Deal Flow

              Here we are sharing 3 examples of email subject lines that are speaking to prospective deal partners that your firm is looking to acquire in part or in full to add to your portfolio.

              • Have You Considered Taking on An Investor Partner?
              • We are Buying 3 Companies in Your Space. Interested?
              • Our Firm is Looking for B2B Tech Founders Positioned to Grow

               

              As you can see we are using different approaches in each of those subject lines to capture the attention of the recipient. With Deal Flow emails you can get much more personalized though. Not all firms are targeting businesses en masse, so if you are being highly selective then obviously you can be more direct using the targets first name, company name, and details about the business only they would really know which will 100% catch their attention.

               

              Examples of Bad Email Subject Lines in Private Equity

              And like everything else, where there is good, there is also bad. Here we wanted to share a number of bad subject lines that will either get ignored or anger the recipient, so much so that they may report your email as spam or simply unsubscribe. Why risk alienating your email list if you don’t have to.

               

              Bad subject line examples for firms

              “Re: Did you check this out yet?”

              This one could get a fairly high open rate, but unfortunately it will feel like they’ve been duped and probably mark you as a spammer.

               

              “New Investment Opportunity”

              This is so vague and boring. If you’re being honest with yourself, would you open this email? We wouldn’t.

               

              “Do You Have Time To Talk?”

              Again this one is very vague (even more than the last example) and they have no clue what you want to talk about. Guess what will happen? DELETE 

               

              We could actually go on and on about email and email subject lines here, but the truth is that if you take the advice we’re giving here and incorporate it into your email marketing efforts then you will get more emails looked at and clicked on, which will lead to more capital raised and more deals closed.

               

              If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

              Or Submit your information below

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                B2B Content Marketing, B2B Digital Marketing, Content Marketing

                Trafficpro.live is a referral source that you will see show up in the Google Analytics report under the All Traffic / Referrals report

                Trafficpro.store is also a referred click that shows up in the Referrals report inside of Google Analytics.

                The thing is about both of these traffic sources is that they are both Bot Traffic being sent out by a company. If you type in either of those URLs they redirect to the same destination which is www.gammatraffic.com.

                On that site you can clearly see that they are selling traffic to websites. There are traffic packages ranging from $0 per month for 6,000 “hits” per month up to $99.99 for 1,000,000 “hits” per month. Obviously this is a horrible idea and does nothing for you, but companies like this are still out there and their useless bot traffic does nothing but clutter up your Google Analytics reports.

                Below is a screenshot showing trafficpro.live and trafficpro.store in a Google Analytics report

                trafficpro live and trafficpro store

                You’ll also notice that there is another traffic source labeled at trafficplus.me

                That is also the same bot traffic company as it redirects to the same URL as trafficpro.live and trafficpro.store

                 

                How Do You Get Rid of Trafficpro.live and Trafficpro.store from Google Analytics?

                To get Trafficpro.live and Trafficpro.store out of your Google Analytics reports is by creating a filter. Here we’ll walk through the easiest way to do that.

                First go to the Admin section of Google Analytics. Then in the Account Column click on the All Filters section.

                Next click the + Add Filter button.

                A window will open up that asks for a number of things to be set.

                • Give the filter a name (maybe use Trafficpro.live / Trafficpro.store)
                • Choose Custom as your filter type
                • Click on Exclude and set the filter field to Campaign Source
                • In the filter Pattern field type in trafficpro\.live|trafficpro\.store
                • Click on your website from the Available Views box and click Add
                • Then click on the Save button

                filter out trafficpro live and trafficpro store

                 

                What is the Difference Between Trafficpro.live and Trafficpro.store?

                There is literally no difference other than the URL’s Top Level Domain (TLD) of .live and .store.  They do the same thing, are the same company and both are a nuisance.

                 

                If you have more questions about these Trafficpro referral sources showing up in your analytics platform, then definitely reach out!

                 

                If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

                Or Submit your information below

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                  B2B Content Marketing, B2B Digital Marketing, Content Marketing

                  Something that we’ve encountered over and over are companies and marketers who are looking for ways to make their Digital Marketing Easier. Easy Digital Marketing, Simple Digital Marketing, Simple Digital Marketing Strategy or however you search for it when looking for this answer they all lead to the same thing. “How can I make it easy to market online?”.

                  Why are people asking this question? That is a simple answer, We Don’t Have Time!

                  We’re right there with you, it feels like there is never enough time to get all of the things done we need to do and if we could find a way to make all of the “digital marketing things” easier, simpler, more efficient and more effective then we’d be all over it.

                  The truth is you absolutely can make your digital marketing easy (or easy internet marketing as some would say). In this article and in the video we describe how you can make all of your digital marketing and digital marketing strategy easy.

                   

                  How to Make Digital Marketing Easy

                  The fact is that digital marketing isn’t easy if you make it complicated (insert “Duh” here), but we see too many digital marketers making thing overly complicated and it doesn’t have to be that way. In most cases it’s not that the marketing itself is too complicated, but rather the operations behind getting that digital marketing done that makes it “Not Easy”.

                  Digital Marketing Project Management is the key to making a simple digital marketing strategy actually be simple.

                  Imagine just committing to…

                  • Researching, writing and publishing two blog posts per month
                  • Sending out 1 email per month
                  • Posting to social media 3 days per week
                  • Running a simple ad campaign

                  Doing this level of content is magnitudes better than doing nothing or marketing sporadically. And if this level of digital marketing is done consistently then the results you’ll get are going to be huge.

                  Either putting the tasks needed to create this content on your calendar every month ahead of time or using a simple project management tool makes planning to create your digital marketing content and holding yourself accountable very easy.

                  But you still have to commit to the process and get these items done. We can promise you it makes marketing online very simple.

                   

                  Don’t get us wrong we know that doing the work isn’t always the easiest thing to do and feeling like the content ideas and topics you choose to produce are good or not can be frustrating, but again simple processes like having 3 or 4 go to repositories online for ideas (like blogs, industry publications, etc.) will make this easier and getting better at using digital marketing research tools such as the Google Ads Keyword Tool, Google Trends, BuzzSumo, SEMRush and other will also make digital marketing strategy simpler.

                   

                  To be honest the way you can “Make Marketing Easy” is to hire a marketing or digital marketing partner to do the work for you. If your budget allows it then this can be a very good option to move forward on. We love this option, lol. But seriously, using an expert digital marketing agency who is good at focusing on a goal and building content and a strategy that is simple to execute but generates good results is a very efficient way of making your digital marketing very easy.

                   

                  If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

                  Or Submit your information below

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                    B2B Content Marketing, B2B Digital Marketing, Content Marketing

                    One of the most impactful tactics in communication and in marketing is the use of personalization. We’ve known this for centuries. The only thing that changes are the tools we use to communicate. Whether it be written, visual, audible, digital or physical you can add personalization that will produce better results no matter what the desired outcome is for you and your organization.

                    What we’re going to talk about specifically in this article are PURLs, or PURL Marketing and PURL Direct Mail with when fully spelled out and not used as an acronym is Personalized URL Marketing and Personalized URL Direct Mail.

                     

                    What is a PURL?

                    A PURL is a Personalized URL or more specifically a Personalized Uniform Resource Locator. A PURL is used by companies and marketing agencies to create a unique, branded and efficient experience for those who engage with the link. Some people will call Personalized URLs vanity URLs which is technically true but in most cases vanity URLs are simply the use of a domain name purchased exclusively for a marketing campaign. So they are similar to PURLs but have that nuanced difference.

                    The structure of a PURL is commonly built as follows https://www.domain.com/PersonalizedPart or https://PersonalizedPart.domain.com

                    Either structure works it’s just one PURL uses a subdirectory and the other uses a subdomain for the Personalized part of the URL.

                    *Just a quick note PURL actually stands for Persistent Uniform Resource Locator, but Personalized makes way more sense under the use cases we describe and how you’ll be using them.  And we don’t think you’ll be confused at this point but we’re not talking about PURL in knitting.

                     

                    What is PURL Marketing?

                    PURL Marketing when you use a Personalized URL on any marketing channel, then when clicked, typed or scanned will bring you to a unique landing page that has been created specifically for that PURL. You’ll typically find PURL marketing being used on printed materials such as promo products, swag bag contents, postcards and direct mail.

                    You can get really creative here because if you put in the time a PURL Marketing effort can not only use the PURL for personalization, but you can also include that same personalization on the landing page. Think about using variables such as first name, last name and other variables specific to the customer or prospect.

                    You’ll find that PURL Marketing will generate better results.

                    You can also apply this to any number of recipients whether it’s 100 or over 1 Million recipients. If you are using first name and last names you’ll obviously run into duplicates such as www.domain.com/JohnSmith PURL software can recognize that and create numbered versions to differentiate such as www.domain.com/JohnSmith2 , /JohnSmith3, etc.

                    This also allows you to track your performance better and more granularly.

                     

                    What is PURL Direct Mail?

                    PURL Direct Mail is form of PURL Marketing but specifically focused on the direct mail aspect where the recipients are getting postcards, brochures and letters in the mail. Imagine getting a printed card in the mail with some offer and the offer states that you can claim it now by going to www.domain.com/YourName. This will catch the attention of the recipient and get them to visit that URL more than a non-personalized URL.

                    We do have to mention that you can also do this with QR Codes. Those same PURLs on the direct mail piece can also be embedded in the QR code so it generates a frictionless personalized experience.

                    The cost to run PURL Direct Mail doesn’t have to be any higher than other direct mail methods. There is software that makes this very simple.

                     

                    PURL Software Options

                    While it is possible to create PURLs manually, if you have a lot of different PURLs to create then you have to use PURL software to make it happen. So why should you use PURL software? Because it makes the process easier and more cost efficient.

                    Here we’ll look at a number of PURL software options that you could start using today.

                    • EasyPurl ( www.easypurl.com )
                    • Boingnet ( www.boingnet.com/purl-software/ )
                    • PURLem ( www.purlem.com )

                    Any of these PURL software solutions will work well for your needs. There are other options out there but many are tied to those who print and we doubt you’re looking to work with competitors.

                     

                    The main takeaway here is that PURLs are an easy way to generate better results in your marketing. Go do it!

                     

                    If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

                    Or Submit your information below

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