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We get this question fairly often, “What is the difference between CPA and CPC?” or “Which is Better, CPA or CPC?”. There really isn’t a good answer to which is better because they are different and would be better in specific situations.

But sharing with you the difference between CPA and CPC is much easier and helpful for those in search of answers. In this article we’ll go deep into the CPC vs CPA question.

So however you think about it…

CPA vs CPC

CPC vs CPA

PPC vs CPA

 

We’ve got a breakdown on this below which should be very helpful.

 

What is CPA (Cost Per Action)?

CPA stands for Cost Per Action.

Some will argue that CPC stands for Cost Per Acquisition and others consider it to be Cost Per Conversion. But if we’re being technical, an acquisition and a conversion are both actions so we like to stick with CPA meaning Cost Per Action.

 

In the earlier days of digital advertising there were times when platforms wouldn’t charge you unless a specific action was taken that you defined or chose from in the system. But as the ad platforms advanced the CPA model became more broad in what actions taken counted towards the payout.

Each platform has its own unique set of actions that are tracked and paid for such as Facebook, Google Ads and LinkedIn Ads. Some of the actions are clicks, shares, comments, and on page conversions.

 

The great thing about the CPA model is that you can set a CPA goal for the platform to optimize against. For example I could set a target CPA of $35 and the ad platform will serve specific prospects under the best circumstances to generate that $35 or lower CPA. The details on how these ad platforms do that is complex and not 100% known as to how they do their optimization.

 

Google for example will require you to have a certain number of conversions before you can take full advantage of the CPA model.

 

What is CPC (Cost per Click)?

CPC stands for Cost Per Click in the world of advertising. 

Many people think of CPC in relation to Google Ads (formerly Google AdWords) as they were the platform that really brought this ad payment model to popularity.

The Cost Per Click Model (CPC) was created so that advertisers only get billed when a prospect clicks on your ad. This was looked at very favorably in the advertising community because it ensured that a prospect saw the ad, read it and that they felt it was relevant enough to click on to then learn more.

 

In many instances marketers sometimes refer to the CPC model as PPC or Pay-per-Click. The unfortunate truth is that there are so many acronyms in the digital marketing space that you’ll find a lot of overlap and conflicting opinions or beliefs as to what some things mean. But hey that comes with the territory in every industry, am I right!

 

CPC or PPC is essentially the opposite of the CPM model or Cost Per Thousand (the M stands for 1,000 based on the Roman Numeral M). Using that model an advertiser would pay a specific amount of money for every 1,000 impressions. This came from older advertising mediums such as newspapers, radio, billboards and television when the estimated circulation, listenership, car traffic and viewership were estimated and advertisers would pay based on those “impressions”.

 

One of the most significant benefits to CPC advertising is being able to predict traffic. By paying for the click you can allocate a budget that will generate an expected number of visitors to your website. Digital marketers love this predictability for planning and forecasting.

 

Something very unique to CPC bids in the Google Ads keyword triggered ads environment is that the more competitive a term is the more that click will cost you in most cases. This dynamic pricing is controlled by a number of factors that we won’t go into fully here, but it may be worth your time to look into it even more.

 

Most major ad platforms give you an option to utilize a cost per click model including Google Ads, LinkedIn Ads, Facebook Ads and more.

 

So What is the Difference Between CPC and CPA?

While we’ve explained the details about CPC or Cost Per Click and CPA or Cost Per Action / Cost Per Acquisition we can now simplify this into an easy to understand difference between CPA and CPC.

CPC is paying for the click

CPA is paying for the action

 

It really is that simple. We don’t want to be too underwhelming with this, but the main difference between CPC and CPA is paying for the click vs paying for the action / acquisition.

 

In reality there are quite a few nuances to these bidding models and other elements that will affect the cost and the conversion potential. But those differences are much more in-depth and require a much more intensive training and explanation which you can find a lot of online for free.

 

If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

Or Submit your information below

    If you’re like most marketers it feels like you don’t have time to get anything done. The same holds true for writing blog posts. You never have time to sit down, research, write, iterate and finalize a perfectly crafted post. So what do most marketers do? They end up not writing any blog post at all.

    This is the worst case scenario!

    Having at least some content with some degree of value is better than nothing. Not everyone likes hearing that, but as it relates to value for prospects, customers, investors or partners a little can go a long way. The problem is ourselves. We believe that if a piece of content doesn’t have “Everything” we believe that it should then what’s the point. The point is that all content is valuable.

    So how can you actually write a blog post in 15 minutes?

    This blog post is the perfect example. I actually sat down without a plan for any specific topic and said to myself “I’ll just research ideas and then write a post later”, but I actually needed to get a new post published and then thought “No, I will do this now and do it in 15 minutes.” Which sparked the idea to simply write the post on how to write a blog in 15 minutes.

    The only way to actually pull this off is to write on something you know a lot about. This is typically something that you do every day, a primary responsibility, something you’ve evolved in over time. The reason this is important is that it allows you to quickly write down all of the things you already know (but others don’t and is why this is so valuable).

    Examples of 15 minute blog post topics

    • How to negotiate a lower price on design work
    • 3 tips on getting your team hyped during a meeting
    • What is the difference between Class A and Class B multifamily real estate

     

    If you can put topics like that into 500 words or less, you will easily pull of a 15 minute blog post.

    You’ll have to not worry about perfect grammar, spelling or formatting because you can always come back to that later.

    And you have to just let yourself go and “let it flow”, don’t overthink or complicate the idea. Write down exactly what you are thinking about and Viola! you’ll have your next post.

     

    Now we don’t advocate doing this for every post you write, but in a pinch, this works wonders.

     

    If You Are Looking to Get More Traffic, Leads or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

      As a Partner, Managing Director or Marketing Leader within a commercial real estate investment firm or CRE fund you may have asked yourself if blogs are something you should write and publish as a part of your overall marketing strategy. This is a great question and you may have come here to this article in search of that answer or you may know that you want to write blogs for your firm and simply looking for blog topic ideas, but either way we’ll break down the why and the how to move you in the right direction.

       

      So what are good commercial real estate blog topics?

      And should you write blogs for your CRE firm or fund?

       

      Does Blogging Help Commercial Real Estate Firms?

      We’ll start by defining what a “blog” actually is as it relates to your firm.

      In general a blog is just a short article that you will share with your audience, but there are specific goals that this blog may need to achieve.

       

      The Goal of a Blog Post

      Is your blog being created similar to a press release and it will be used solely to direct existing investors, partners or prospects to the article so they can remain aware of your firm or up to date on status of transactions, fund launches, syndications, etc?

      Or is the intention for writing a commercial real estate blog post to gain visibility in the search engines so that when a prospective investor or deal partner searches online for an answer to a question they have related to CRE you show up?

       

      If you are creating press release blog posts and that’s all you plan to do then you probably landed on our blog post by accident because those who are seeking CRE blog post topics are in need of ideas beyond the typical PR style posting.

       

      So we will assume that you are a decision maker at your firm and are looking for blog post topics that commercial real estate investors are interested in or prospects within the deal flow chain such as business owners, partners, board members, intermediaries, CPA’s, etc.

       

      Do Blog Posts Help?

      Yes. You just need to understand what “Help” you need from the post.

       

      How to Come Up With CRE Blog Topics

      Now that it’s established blog posts can help your firm achieve a goal and assuming you are “bought in” to the theory of how and why this works, let’s focus on how to come up with good commercial real estate blog post topics & ideas.

       

      Where to Find CRE Blog Post Ideas?

      An easy way to generate blog post topics is to visit commercial real estate industry blogs. Their sole model is creating content that engages the industry and can leave clues as to what could be successful content for your blog. You just need to make sure that the publications you research aren’t creating content for YOU, the CRE firm, but instead your target audience.

      So in a sense these publications are your competition.

       

      If you Google Top Commercial Real Estate Blogs a good list of them will come up.

      Many of them are writing content that would be more interesting to you, but then you have people like Shane Melanson who has content that is catering more towards the investor and is a good place to find topics more relevant to CRE investors.

       

      Topics like “Developing Your Commercial Real Estate Exit Strategy” or “8 Questions Every Real Estate Investor Should Ask to Assess the Risk of a Property” are good as they are covering areas that CRE investors are interested in and will get value from.

       

      These types of topics are driven by questions asked by your target audience.

      For example, an investor may be searching “When is the Best Time to Sell of My CRE Portfolio?”

      Or “What questions should I ask a seller when looking to buy a commercial property?”

      The two blog post topic examples we shared are prime posts to get found by investors asking these questions online.

       

      This doesn’t just apply to investors but this works the same on the deal flow side when those targets search for answers to their questions online as well.

       

      How Else Can You Come Up with Commercial Real Estate Blog Ideas?

      While getting ideas from other blogs is great, it’s also slightly diluted because you’re focusing on topics that have already been covered. So a good thing to do here is write derivatives of those topics you found. A derivative blog post topic could be “7 Questions Investors Should Ask Before Buying a Multi-Family Property.”.

       

      Alternatively you can use data provided by Google to give you ideas based on demand.

      This is commonly referred to as Keyword Research. And you should definitely do it.

       

      Google Ads has a tool for current advertisers, but if you don’t have access to that tool, use Ubersuggest instead ( https://neilpatel.com/ubersuggest/ ). 

      We did a quick search for Top Cities for Commercial Real Estate Investing and it didn’t show any specific search volume but it gave us the keyword idea of “Best Cities for Commercial Real Estate Investment”. That term had an approximate 10 searches per month. ** In reality it’s probably 100+ searches per month, but these tools give very conservative estimates

      So that is a great topic to write on.

      And in the screenshot below you can see the tool gives a list of pages that show up in the search engine results for that keyword / keyphrase.

      You can click through to these posts to see how and what they are writing about in their post to give you ideas on how to write your blog post and ultimately outrank them in the search engines.

      commercial real estate blog post topics and ideas

       

      Hopefully this has given you a good start to coming up with blog post ideas for your CRE Firm or Fund, but if you are wanting more help on your CRE Content Strategy then let’s talk. We are working with and marketing for PE firms including Commercial Real Estate Investment Firms that syndicate, are in multifamily, industrial and more.

       

      If You Are Looking to Get More Traffic, Investor Leads, Increased Deal Flow or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

        You Opened and Email that said “Do Not Open”

        You Clicked Through an Email that said “Do Not Click”

        Now that You are here, the last thing we have to say is DO NOT WATCH THIS VIDEO!

         

        DO NOT BOOK A MEETING WITH ME BY CLICKING HERE

         

        If You Are Looking to Get More Leads & Sales or Have Questions, Call Us at 866-357-7422

        Or Submit your information below

          Over the past handful of years print companies have been working on repositioning their brands to be more of a marketing partner and solution provider. A part of that messaging typically includes a tagline or slogan. So the question that many print companies have been asking is “What is the Best Tagline for a Printing Company?”.

          Just to get in front of it, you’ll actually find print companies asking about “Print company slogans” as well as print taglines, and while there is a difference between a tagline and a slogan, we’re going to talk about them as the same thing. So print services slogans or print business taglines are the same thing for this article.

           

          Now that we have that out of the way let’s dig into what makes a good tagline or slogan for your print company.

           

          What Makes a Good Slogan for a Print Business?

          When print companies start looking for slogans or taglines it’s usually because they are changing their message in a way that will help them grow, grab more attention and appeal to new customers. This comes in the form of simple messaging changes, brand refreshes or complete re-brands. Regardless of the approach you’ll take, the big question is “What makes a good tagline or slogan for a print business?”.

           

          When you think of Nike, what words come to mind? Just Do It.

          When you hear “It melts in your mouth, not in your hand”, what comes to mind? M&M’s

           

          What is it about these slogans / taglines that makes them good?

          They are memorable and simple.

           

          The best thing you can do is make it unique, simple, catchy, add in some personality if possible, consider making it functional and try to share a unique advantage about your company.

           

          In this article we’re going to share with you printing service company slogans and taglines to give you inspiration or that you can steal and use for yourself!

           

          Creative Print Slogans

          Print businesses that want to use creative slogans will find themselves being more abstract. They don’t necessarily say what you do in a practical way, but are more focused on the feeling they will give to the customer that reads it.

           

          Here is a list of creative print taglines for printing companies you could use or get inspired by.

          • Print is Forever
          • Ideas Worth Printing
          • Marketing for the Mighty
          • Solutions for Standouts
          • Power in Print
          • Got Print
          • Print Different
          • Memorable Marketing

           

          Inspirational Print Business Taglines

          One of the best ways to connect with customers is to motivate and inspire them. Inspirational slogans related to print services can be a good option if that matches the approach your brand takes to the work it does.

           

          Here is a list of inspirational taglines for print businesses you could use or get “inspired” by.

          • Growth Minded Printing
          • Elevating Businesses through Print
          • Marketing Solutions for Ambitious Businesses
          • Goal Driven Print for Motivated Companies
          • Make Your Mark with Print that Gets It
          • Print for Dreamers and Achievers
          • Printing Solutions for Companies with Big Ideas
          • Print Accelerating Growth

           

          Fun Slogans for Print Services

          A lot of marketing research has found that “fun” brands can connect well with a large number of customers. The way you make it fun will be determined by your target market or current customer based, it needs to be relatable. If being fun is something your print company’s brand embodies then it makes sense to have a fun slogan for your print company.

           

          Here is a list of fun taglines for printing businesses you could use or get “inspired” by.

          • Pretty Print for Pretty Businesses
          • OMG Marketing for Oh So Good Businesses
          • We’re Printilly Delicious
          • Print that makes you go Ooooh
          • We’re Really Printy Printers
          • The Printiest Place on Earth
          • Like a good Printer, (your company name) is there
          • On Your Mark, Get Set, Print

           

          Print Company Slogans focused on Time

          One of the biggest pain points in the printing industry for customers is the time it takes to get their printed project completed and in their hands. There is a wide range of expectations whether it’s same day, next day, same week or longer. If you can guarantee quick turnaround times that can make for a very compelling print tagline or slogan.

           

          Here is a list of time based taglines for print companies you could use or get inspired by.

          • Your Print Right Now
          • Faster Printing
          • More Print, Less Waiting
          • Same Day Printing Guaranteed
          • Next Day Printing Guaranteed
          • Big Print Jobs, Short Turnaround
          • Marketing Solutions Now
          • Print Solutions Today

           

          Print Company Taglines focused on Quality

          Another hot point for customers is ensuring that their printed products are of a high quality with accurate color, size, consistency, etc. This too makes for a good slogan for a print business.

           

          Here is a list of quality centric slogans for printing service businesses you could use or get inspired by.

          • Quality Print, Every Time
          • Quality Print Guaranteed
          • Perfectly Printed
          • Perfect Prints Guaranteed
          • Quality Printed Solutions
          • Every Print Perfectly Produced
          • High Quality Marketing Solutions
          • Perfect Crafted Marketing Solutions

           

          Practical Print Company Slogans

          And last but certainly not least are the practical slogans and taglines for print businesses.

          These are the easiest and most straightforward you can get. 

           

          Here is a list of “to the point” practical taglines and slogans for print shops you could use or get inspired by.

          • Print Made Easy
          • Print So Good
          • We Print, You Grow
          • Solution Based Printing for Solution Focused Companies
          • Smart Printing for Smart Businesses
          • Print Guaranteed
          • Print that Works
          • No Fluff, Just Print

           

          We hope these print slogans and taglines are helpful as you think about choosing or updating your own now and in the future!

          And while we aren’t a branding agency we would love to help you get this new message (or your current message) out to new customers to drive more traffic, leads and sales.

           

          If You Are Looking to Focus on Getting More Leads & Sales or Have Questions, Call Us at 866-357-7422

          Or Submit your information below

            The majority of companies at some point ask the question “Should I Hire A Digital Marketing Agency?” and they then go searching online to find out what they should ask, read experiences that other companies have had working with a digital marketing agency and look at a number of options for agencies they could potentially work with.

            There’s a lot packed into that question though!

            Why are you even looking to hire a digital marketing agency in the first place? That simple question will help you determine if you need to actually hire one or not because it will validate if it’s worth it when weighed against other options.  Let’s go deeper.

            Why Are You Wanting to Hire A Digital Marketing Agency?

            For most companies the reason the reason they are looking to hire an agency is because they want to see growth online. But there are a number of other reasons you may be looking to hire. Does anything on this list look align with your need?

            • Growth Online
              • More Traffic
              • Higher Search Engine Rankings
              • More Leads
              • More Sales
            • Building a New Website
            • Replacing an In-House Marketer
            • Someone Told You Too / You Read You Should

            While there are a number of other reasons we could list out, these cover the major reasons. This is a great place to start because the different reasons require different answers.

             

            You Should NOT Hire a Digital Marketing Agency if…

            You shouldn’t hire a marketing agency if you are replacing an In-House Marketer because you’ll never get the level of 1 to 1 communication you had with that employee. It’s likely you had that person doing a lot more than what an agency will do. In many  cases companies have that marketer doing things well outside of their typical marketing duties, which is for sure not going to happen with an agency.

            You shouldn’t hire a digital agency if someone told you to or you simply read that you should. It’s great that you’re looking into it, but if you didn’t arrive at this question on your own out of a specific need then you’re just going to look for reasons that you shouldn’t work with an agency making them prove their worth and that’s just a bad relationship from the start. It’s a lose-lose situation.

             

            You MAYBE Should Hire a Digital Marketing Agency if …

            You are building a new website. The reason we say maybe is that if you are just looking to have a new better looking website then you really just need to hire a web designer / developer or web design agency. A Digital Marketing agency can help, but they are most helpful when conducting research on content and optimizations that will be built in to the new website.

             

            You SHOULD Hire A Digital Marketing Agency if…

            What you are looking for is growth online whether that be increasing traffic, getting higher rankings in the search engines, getting more conversions from your website, getting more overall leads, generating more sales from your site. This is what digital marketing agencies are built for and are best at. Yes, they can build other things and do other work, but don’t expect them to be experts in those other areas such as Branding, Video, etc.

             

            Should You Hire An Internal / In-House Marketer or An Agency

            Unfortunately we won’t really go into this too deeply because the answer really lies with you personally. If you’d rather have another body on the list of employees, another person in the room at the office, need the marketer to answer phones of customers, or something similar then hire a person internally.

            If you want a transactional relationship of “Agency you do X for me and I’ll pay you Y” then hire an agency.

            You can find cost analyses of agency vs in-house marketers or teams, but the truth is most people hire in-house vs agency based on the reasons we shared above.

             

            If you’re looking to hire a digital marketing agency then let’s talk, if not then we’re glad we could help clear that up for you!

             

             

            If You Are Looking to Focus on Getting More Leads & Sales or Have Questions, Call Us at 866-357-7422

            Or Submit your information below

              There are different degrees of concern among marketers (and organizations) when it comes to email, spam and regulations that govern how and when you can send email to contacts.

              But what most people don’t understand is the differences between the major governing rules for email and spam.

              What is the Difference Between CAN-SPAM, CASL and GDPR?

              The biggest difference between the 3 is the global geography that they affect. Each of these email policies only applies to specific countries and regions so we’ll go into each of them to explain the difference.

              Of the three the least strict is the U.S. based CAN-SPAM, followed by the Canadian CASL law and lastly the most strict and comprehensive is the European GDPR.

               

              What is the CAN-SPAM Act and What Can You / Can’t You Do?

              CAN-SPAM actually stands for “Controlling the Assault of Non-Solicited Pornography and Marketing” and was created to protect consumers by prohibiting the use of deceptive or misleading information in commercial marketing emails (commercial emails are those intended to market a commercial product or service). This act applies only to the United States.

              The running joke among email marketers (at least the ones who aren’t uptight) is that the CAN-SPAM Act allows you to do just what it’s named, that you “Can Spam” people.

              The reason this is said is because this act is an Opt-Out regulation. As long as the people you are sending email to haven’t told you to stop, then you can continue to send them email. It really is that simple.

              To stay compliant you have to not be egregiously attempting to deceive your intended recipient and give them the mechanism to Opt-Out which is what you’ll typically see as an unsubscribe link.

              *Linked here is the full act https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/can-spam-rule

               

              What is the CASL Law and What Can You / Can’t You Do?

              CASL actually stands for “Canada’s Anti-Spam Legislation” and was created to regulate how organizations collect, use, and disclose personal information when conducting or operating their businesses. While this legislation is only active for recipients in Canada, enforcement agencies claim they will enforce this against anyone globally who violates their act. But as it relates to the United States following the expansion of the Safe Web Act in 2012 only 63 cases have been pursued from 9 different countries and all of these cases were large scale operations intentionally violating, exploiting and deceiving recipients.

              So if you’re not a big company and you’re not intentionally trying to deceive recipients in a significant way then you really are safe.

              The CASL Law is an Opt-In legislation that essentially states you cannot email someone without their prior consent (consent in this case is both explicit and implied).

              *Linked here is the full law https://laws-lois.justice.gc.ca/eng/acts/E-1.6/index.html

               

              What is the GDPR and What Can You / Can’t You Do?

              GDPR actually stands for “General Data Protection Regulation”, was enacted by the European Union and is the most strict and comprehensive global privacy act ever put in place. Again it was created to protect consumers data and privacy like the others.

              This one is also an Opt-In regulation meaning that you must give consent prior to being shown commercial marketing messages (including email). It applies to recipients of the European Union, but is intended to affect any global business that sends messages to those recipients.

              The GDPR is why you know see so many “cookie” consent notifications on websites.

              Again there is still leniency here because there are considerations for sending electronic commercial messages to consumers who have legitimate legal interests with you such as being an existing customer, partner, etc.

              *Linked here is the full GDPR laws https://gdpr-info.eu/

               

              Main Takeaways on Data Privacy, Regulations and Email Marketing.

              While we only covered a small portion of each of these Acts, Laws and Regulations we can say to you that the goal for each of them is to protect the privacy and data of consumers online.

              We typically focus on the Email Marketing aspect because it is the main area that an individual business has control over when it comes to potentially violating a rule within these laws.

              And while a good number of marketers get bent out of shape about pixels, cookies and email and “following” the laws, the truth is that this is a tiny part of the overall protection that comes from these acts. The most egregious and damaging violations are from bad actors that are breaching databases, phishing in email and leading consumers through online targeting to steal information, steal identities and cause actual harm.

              In nearly every case you as a U.S. company cannot be held responsible if someone breaches Google’s, Mailchimp’s or GoDaddy’s database. Why would that be your fault?

              The governing bodies are focused on stopping “really bad” things and are less concerned with the nuisance of spam email or retargeted ads.

              Email and retargeting are easy targets to get consumer buy-in because it’s so visible and in some cases a nuisance (if positioned that way), but the reality is that these are not the primary concerns for the majority of these Acts, Laws and Regulations.

              While we are not attorneys (attorneys will wrap you in a bubble and tell you the world is going to end if you do anything), we can tell you that we’ve been doing this work for over 20 Years and have never met or known anyone personally who have been contacted by or penalized by any of these agencies.

              Most marketers who speak about the doom and gloom you’ll face if you don’t follow everything “perfectly” are simply overreacting, costing you time & money and in many cases don’t even know what they are talking about.

               

              This article is intended solely to be an informational piece for you to better understand our position on handling CAN-SPAM, CASL and GDPR.

              If you want to talk to us about digital marketing then give us a call or contact us directly, but we aren’t putting a form in the body of this blog article because it get’s a lot of traffic and we’re not interested in queries about these laws from people (sorry inquiring minds).  We’re focused on growing your traffic, leads and sales!

              This is a great question and really depends on your goal.

              If the goal of your current efforts is to generate leads and sales then the importance of an email signature is much lower. But if your goal is brand awareness or recognition then the email signature becomes much more of a priority, as it can play a big role in that effort.

              Here we’ll explore each of these scenarios a little further.

               

              Are There Email Signature Rules?

              There really are no standards or rules for email signatures.

              Of course many people recommend including a lot of the same things so we are confident in telling you that in most cases you’ll include…

              • Your First and Last Name
              • Email Address
              • Company Website
              • Office Number and or Direct Phone Number
              • Company Address
              • Company Social Media Links

               

              Including these things gives you a more complete signature that makes you at minimum, professional looking and gives people the ability to reach you!

              But in some cases you may not want to include some of this for privacy reasons which is okay and again points to the fact that there really are no rules.

               

              Importance of Email Signature for Lead Generation and Sales

              If your goal is to generate more leads and sales then it’s less important to focus on the email signature because you are basically trying to get people to see you, find you and talk to you. If all of your time is spent debating on what goes into an email signature like the color, the language, the exact links, etc. then you’ll be wasting time not selling.

              But a reason for focusing on the email signature is that it does allow the prospect to have direct contact information for you which is important to ensure you can connect and close deals with people that you’re emailing.

               

              Importance of Email Signature for Branding

              This is what you’ll hear most often about when researching if email signatures are important.

              And if your goal is to create stronger brand awareness and recognition then the email signature can be an important piece of that since it will be seen by every one of your customers and prospects.

              Email Signatures for Brand Recognition

              By keeping things consistent more people will know it’s you when they see the same branded elements over and over. 

              Email for Brand Awareness

              By having strong branded elements in your email signature it can amplify your brand’s awareness in the marketplace as an option and stand out among competitors.

              Trust Building in Email

              Combining the elements of brand recognition and awareness builds trust with existing customers and prospects allowing you to nurture relationships more effectively, maintain and grow your business.

              Likeability Through Email

              Your brand sets you apart and you want the people who like you to work with you, so including elements that showcase your uniqueness will increase how much those people like you!

               

              So YES! The email signature does matter, but it matters differently and in different amounts for specific situations. What’s your company’s goal or email signature situation!

               

              If You Are Looking to Focus on Getting More Leads & Sales (not Branding) or Have Questions, Call Us at 866-357-7422

              Or Submit your information below

                We talk with a number of Private Equity firms each month and the one thing that comes up about 50% of the time in our conversations is “Should their firm being doing SEO?” and “Does SEO even work for Private Equity?”

                The other half believe that SEO for Private Equity works but needs to better understand how so they move forward on getting the results they need it to produce.

                Here we explore how your firm can increase exposure, acquire new investors, increase deal flow and attract talent to your firm all using SEO tactics specific to the Private Equity space.

                 

                Does SEO Work for Private Equity Firms

                Yes. Private Equity firms are actually in a position to capitalize on SEO better than many other industries. The reason being that the majority of firms aren’t actually doing it. Many firms just don’t think about it or they don’t think it’s necessary, but this is old school thinking that you see across a lot of industries (manufacturing as an example) that hang on to only the tactics of the past and keep out any of the new methods to market and attract investors, deals or talent.

                The basic logic of how SEO works alone makes sense for all firms to be doing it. If someone searches for your firm, searches generically for a private equity firm or searches for a private equity firm specializing in a specific industry you would want your firm to show up.

                Some would argue that no one is searching for private equity firms online but that is simply untrue.

                Take a look at the Keyword Chart below that shows almost 10,000 searches per month for Private Equity Firms, 720 searches per month for Dallas Private Equity Firms, 2,900 searches per month for Providence Equity Partners and 90 searches per month for Private Equity Firms Energy.

                seo for private equity keyword chart

                This example shows that people are searching for firms in different ways, in specific areas and in specific verticals.  So Yes, SEO does work for Private Equity firms.

                 

                Build Awareness for Your Private Equity Firm Using SEO

                By implementing an SEO Strategy for your Private Equity firm it will immediately bring you new visibility that you previously did not have. Image showing up in the search engines for a variety of different searches with different intents. This exposure is building awareness for your firms brand that otherwise wouldn’t have been gained.

                This result is a longer term, brand building benefit but it comes regardless of your primary objective. We speak about it as a positive byproduct of doing the SEO work.

                 

                SEO Strategy for Private Equity Firms

                Something that is grossly overlooked by most agencies who say they do SEO is mapping the SEO Strategy to the firms goals and targets. What you’ll find much of the time are agencies showing you how many times the term Private Equity is searched on Google, but the problem with that is it isn’t focused.

                Your firm is involved in acquiring investment, raising capital, and deal origination. So the SEO strategy is going to focus on content that speaks to the questions potential investors or target business owners are searching that relate to your firm.

                For example: Investors might be searching for a specialized private equity firm OR a new investor might be searching for a way to diversity their investment portfolio in something other than securities or bonds. For the latter you would do keyword research on and optimize for answering that exact question.

                Another Example: A business owner may be searching for alternative financing options to purchase new equipment so they can expand production. Your firm could do keyword research and optimize an article on doing exactly that but using your private equity firm as a way to capitalize the business.

                Thinking about what your target investors, partners, owners or new hires are asking will give you the foundation for creating an SEO rich content strategy for your private equity firm.

                 

                SEO Tactics for Private Equity Firms

                Again this is where most agencies go to immediately when talking about SEO to firms like yours. The problem is this is the part you care about least. You want results. Results like acquiring new investors, increasing deal flow and recruiting top financial talent.

                But the reality is that these tactics must be executed (and we at Acumen Studio do this very well), so we’ll briefly share with you the things that need done to ensure you are technically and strategically optimized for the search engines to get visibility, build awareness, build authority, generate traffic, leads and close more of everything.

                Develop Your SEO Strategy

                We talked about this earlier in the article, but you need to start here. Do this first! Define your targets and create content based on their needs and how you meet those needs.

                Do Keyword Research

                This is done once you’ve defined your targets to ensure the Keyword Research is being done from the correct perspective. Without the right target or intent while doing this research you’ll end up with an unfocused set of results.

                Technical SEO

                This the implementation of SEO tactics that include things like optimizing your firms Title Tags, Meta Descriptions, H1 tags, increasing page speed, creating a sitemap, etc.

                On-Site SEO

                This the implementation of updates to the copy on your site to include keywords, complimentary keywords that support the primary keywords, as well as adding elements related to conversion optimization such as submission forms, click to call phone numbers, etc.

                Off-Site SEO

                This the implementation of tactics that are not done to your website directly. Most commonly this is optimizing your Google My Business listing and then doing other tasks such as getting your firm listed on directories, backlinking, running PR campaigns to get off-site exposure, etc.

                *At Acumen Studio we don’t run PR campaigns, do backlinking or directory listing. We encourage the firms we work with to do this, but PR is a completely different skill set and backlinking being done by an outside agency has an imbalanced ROI

                 

                Doing all of these SEO related tasks for your Private Equity firm are guaranteed to generate more attention from investors, increase your deal flow and allow you to be found more often by new hires looking to join a firm.

                 

                If You Are Looking to Close New Investors, More Deals or Have Questions, Call Us at 866-357-7422

                Or Submit your information below

                  Commercial Real Estate Funds have HUGE opportunity to grow with so many deals to be made in the market.
                  The great news for funds like yours is that investors are clamoring to find reputable firms who are engaging in profitable deals and developments.
                  The question that most commercial real estate funds have though is, “How can I find new investors?”.

                  In this post we share two of the easiest ways to connect with these new investors.

                   

                  Competition in the Real Estate Fund Space

                  Competition online from platforms like Fundrise, Crowdstreet are real competitors that are crowding the space, but real accredited investors aren’t using these platforms. Private Accredited Investors, Institutional investors and family offices are all looking for the expertise of successful / proven firms & funds that can the get job done with deals that will pay off big.

                   

                  How Commercial Real Estate Funds Can Increase Investor Leads Online?

                  Most real estate funds simply reach out to their existing network. Previous investors, partners, colleagues, friends and family are all strong sources for raising funds. And while that will bring success there is the obvious limit our how much liquidity exists within that network.

                  But what if you want to go bigger by raising more capital and closing larger deals?

                  To increase capital you have to expand to outside of your current network and using digital marketing will get your there. Advertising to investors online is literally the most effective way to scale your visibility and generate new investor leads. Here are a couple strategic approaches to how this will work.

                  1. Investor Acquisition Online using LinkedIn Advertising
                  2. Advertising on Investor Networks and Publications to Increase Awareness & Investor Leads

                   

                  Finding New Commercial Real Estate Investors for your Fund using LinkedIn Advertising

                  Most fund managers know that LinkedIn is a great network to connect with and directly reach out to commercial real estate investors, but what most don’t know is how to run successful campaigns on LinkedIn that are efficient and scalable which deliver a consistent flow of eager accredited investors.

                  Running these ad campaigns get you in front of those investors and makes it easy for them to see your message and connect by calling, messaging or getting more information to start the conversation on investing with in your fund.

                   

                  Increase Visibility for Your Commercial Real Estate Fund by Advertising on Investor Networks & Publications

                  This is similar to the LinkedIn ad campaign strategy but different in that you aren’t targeting individuals but instead making your firm / fund visible on the finance, real estate, and investment websites and publications those investors are reading.

                  By sharing the message on your ability to drive big returns for investors, you’ll have a consistent flow of opportunities that will fuel your funds growth.

                   

                  If You Want to Talk With Us About How You Can Increase Your Investor Leads or Have Questions, Call Us at 866-357-7422

                  Or Submit your information below