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Commercial Real Estate Funds have HUGE opportunity to grow with so many deals to be made in the market.
The great news for funds like yours is that investors are clamoring to find reputable firms who are engaging in profitable deals and developments.
The question that most commercial real estate funds have though is, “How can I find new investors?”.

In this post we share two of the easiest ways to connect with these new investors.

 

Competition in the Real Estate Fund Space

Competition online from platforms like Fundrise, Crowdstreet are real competitors that are crowding the space, but real accredited investors aren’t using these platforms. Private Accredited Investors, Institutional investors and family offices are all looking for the expertise of successful / proven firms & funds that can the get job done with deals that will pay off big.

 

How Commercial Real Estate Funds Can Increase Investor Leads Online?

Most real estate funds simply reach out to their existing network. Previous investors, partners, colleagues, friends and family are all strong sources for raising funds. And while that will bring success there is the obvious limit our how much liquidity exists within that network.

But what if you want to go bigger by raising more capital and closing larger deals?

To increase capital you have to expand to outside of your current network and using digital marketing will get your there. Advertising to investors online is literally the most effective way to scale your visibility and generate new investor leads. Here are a couple strategic approaches to how this will work.

  1. Investor Acquisition Online using LinkedIn Advertising
  2. Advertising on Investor Networks and Publications to Increase Awareness & Investor Leads

 

Finding New Commercial Real Estate Investors for your Fund using LinkedIn Advertising

Most fund managers know that LinkedIn is a great network to connect with and directly reach out to commercial real estate investors, but what most don’t know is how to run successful campaigns on LinkedIn that are efficient and scalable which deliver a consistent flow of eager accredited investors.

Running these ad campaigns get you in front of those investors and makes it easy for them to see your message and connect by calling, messaging or getting more information to start the conversation on investing with in your fund.

 

Increase Visibility for Your Commercial Real Estate Fund by Advertising on Investor Networks & Publications

This is similar to the LinkedIn ad campaign strategy but different in that you aren’t targeting individuals but instead making your firm / fund visible on the finance, real estate, and investment websites and publications those investors are reading.

By sharing the message on your ability to drive big returns for investors, you’ll have a consistent flow of opportunities that will fuel your funds growth.

 

If You Want to Talk With Us About How You Can Increase Your Investor Leads or Have Questions, Call Us at 866-357-7422

Or Submit your information below

    The two things every firm needs to grow and thrive are Investors and Deal Flow. They both have to exist and can’t live without the other.

    So in this article we are going to address how your firm can increase it’s Deal Flow by using digital marketing tactics that most firms aren’t doing.

     

    How Can Private Equity Firms Increase Deal Flow?

    Most firms have been doing this by tapping into their personal and professional networks which works well but has it’s limitations built in to the reason that it is so successful for them / you. Your Network!

    Digital marketing strategies focused on deal acquisition are the most effective way to scale your visibility and generate new leads on prospective deals. Let’s look at a couple strategic approaches to how this works.

    1. Deal Acquisition Online through LinkedIn Advertising
    2. Investor Network Advertising to Increase Awareness & Deal Flow

     

    Increase Deal Flow for Your Private Equity Firm through LinkedIn Advertising

    Most deal origination teams know that LinkedIn is a good place to connect with and gain direct access to brokers, owners or partners, but what most don’t know how to do is take the strategies that are successful in connecting & sourcing deals on LinkedIn and turn that into a scalable ad strategy on the LinkedIn ad platform.

    These ads get you in front of the exact people you want to connect with and those same people who have assets that fit your deal criteria will see your message and connect by calling, message or getting more information to start the conversation on making that acquisition.

    It really is that simple!

     

    Increasing Deal Flow for Your Private Equity Firm by Advertising on Investor Networks

    Similar to the LinkedIn strategy but different in that you aren’t targeting individuals but instead making yourself visible on the finance, real estate, or commodity websites and publications those brokers, owners and partners are reading.

    By sharing the message on your ability to drive returns for the deals you acquire, you’ll have a consistent flow of opportunities that will fuel your firms growth.

     

    If You Want to Talk With Us About How You Can Increase Your Deal Flow or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

      As we enter December now is the time to finalize plans moving into 2021.

      Specifically focusing on your Marketing Plan for 2021 is what we’re most concerned about as a Marketing Agency.

      Even more specifically we want you think think about your lead and customer acquisition strategy for the new year.

       

      Questions We’re Asking

      1. Do you have a Lead Acquisition plan for 2021?
      2. If not, In 2021 are you looking to gain NEW Customers?
      3. If so, Do you currently have a overall / broad marketing plan for 2021?

       

      If you want to bring in new customers next year and don’t have a broad marketing plan for 2021 at all we suggest at a minimum roughing out ideas you have on promoting the business. But if a big part of your strategy is new customer growth then even more important will be your lead acquisition strategy.

       

      Here are the components of a 2021 lead acquisition strategy that you should consider

      • Is your website optimized for search engines (do you rank well for everything you do / sell)?
      • Is your website optimized to convert visitors when they get to your site?
      • Are you actively publishing content / blogs to your website?
      • Are you actively publishing content to your social media channels?
      • Are you actively running ads that target your primary customers to drive them to your website or to the phone?
      • Are you sending out at a minimum monthly emails to your email list?

       

      If you answered No to any of these then your 2021 marketing strategy should turn those No’s to Yes’s.

      Prioritize these to comprehensively attack getting new business.

       

      If You Want to Talk With Us About Your 2021 Marketing Strategy or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

        Have you every asked the question: Who Should I Be Targeting on Facebook?

        This is one of the Most Common questions we hear from print companies when it comes to Facebook.
        And it’s actually a really good question!

        Why Did We Put This List Together?

        To be honest it’s our business to put together content & campaigns for printers like you which in many cases includes running Facebook ads to get you in front of new customers. BUT we know you’ll want to try this out.
        And if you do try it using what we’ve shared here and it works (which we know it will), then we’re hoping to get a shout out from you online or at least some feedback on the results you achieved!

        Who are the Targets?

        We have the exact settings & targeting for you in a PDF for download but to give you a quick glimpse into what the interface and targeting will look like for you we’ve shared a snapshot below.
        Facebook-Ad-Targeting-for-Print-Companies

         

        Download the Facebook Targeting PDF Below

        If You Have Questions on This Call Us at 314-736-4434

         

          At this point you should already realize that social media isn’t just a place where friends and family connect, share photos and like posts.

          Social has become a repository of knowledge, similar to the search engines, but more affinity driven by relationships and trusted sources.

          If you want to know who to use for internet law, who can help you with an ESOP or what company is building quality apps, then social is a great place to get real feedback and reviews from people who have ACTUALLY used those services or know their work.

          A B2B Social Media Strategy

          Understanding how your target customers are using social media is key to gaining visibility, providing education to and engaging with these targets.

          1. Customers are asking their network for recommendations
          2. They are qualifying your company on social media
          3. These targets are educating themselves on your products & services

          Has Anyone Heard of this Company?

          A go to question asked by many business owners, executives, directors, buyers, managers, etc.
          This is very powerful.

          If an executive reaches out to their network asking for personal feedback on a company and one of their peers responds with good things to say, then you are on your way to landing new business.

          While not every business will get a personal recommendation, if you have been marketing yourself well, then someone will at least know of you and respond with something like “I’ve seen this company and they look like they know what they are doing.”.
          This is the next best thing, because you have built a small amount of social capital and trust with this target.

          This stage of discovery is very important and completes the infinite loop of growth through marketing, which you can see clearly in our content marketing funnel (which is more of an hourglass), where past customers become salesmen for your business.

          Who Are You Really?

          Once a customer has been made aware of your business, whether it was from a referral on social media or they got nothing on social and asked the wise search engine Google, they will absolutely look your company up on social media.
          Again this is a critical B2B Social Media step.

          While the majority of B2B product & services companies are served well on LinkedIn, it is important to understand that these same customer targets have social profiles on many platforms and will look to find you where they are at in the moment (this could be Facebook, Twitter, Instagram, YouTube, Pinterest in addition to LinkedIn).
          Plus, you will have a more diverse result in the search engines with a cross-platform social media presence. More results, Knowledgegraph inclusions, image results, Twitter feed, etc.

          These customers will look to see if you are a legitimate business and size you up to see if you are a good fit.
          Questions like “Are they too big?”, “Are they too small?”, “Do they think like I think?”, and many more. This is where being clear on your own brand and business is important, because it will qualify buyers for you in a very efficient way, driving better leads into your sales funnel.

          At this point two main things will happen.
          A customer will contact you via phone, form submission or email (they will find this info on your social profiles, if you have built them out completely).
          Or the customer will educate themselves more on a specific product or service.

          How Will Your Product or Service Help Me?

          This is what most businesses think of as soon as they hear B2B Social Media or Social Media Strategy.
          And rightfully so, because it is so critical.

          Customers need to understand:

          • What problem you solve
          • What you sell / solution you provide
          • How it works
          • Why it fits their needs
          • Why you are better or different
          • Your process

          Social Media is a great place to get this clarifying, compelling and enlightening content in front of prospective buyers.
          These customers are comparing you to your competitors and the more you can educate them, the better chance you have of winning that business.

          While you will want this content to primarily live on your website, social is the channel you will distribute this educational material to ensure it gets seen and gets the buyer back to your site where you can convert them or reach back out and communicate in other ways.

          Types of B2B Content for Social Media

          • Blog Posts
          • Whitepapers
          • Ebooks
          • One Sheeters
          • Video
          • Infographics
          • Research Papers
          • Webinars
          • Case Studies
          • Podcasts

          Depending on your product or service the mix of B2B content types will differ and the tactical strategy for each channel can be tailored as well.

          B2B Social Media Research & Tactics

          As with any marketing you should conduct research to identify key information to that will guide the marketing efforts. B2B Social Media is no different.

          Our recommendation is to take the research beyond social as well by using Google search query data (the keywords) and pair it with social media research on your target customers social platforms, including the less thought about forums and groups such as Quora and LinkedIn groups.

          Creating an inventory of who your target prospects is very important and taking this even further by identifying the stakeholders in those companies and engaging with their personal accounts on social will drive massive results.

          This leads us to a few specific tactics that we recommend for a superior B2B Social Media Strategy.

          Following and engaging with the business accounts of your prospective customers, the individual accounts of the decision makers of those businesses and the same for your current customers will create much-needed visibility, awareness, affinity and trust with the organizations that you want to do business with.

          • Like, Comment & Share Posts
          • Favorite, Reply & Retweet
          • Like & Comment using Video

          This exposes you to the businesses you want to work with and gets your customers talking about you more, while at the same time you are indirectly getting in front of other potential customers who also engage with the same companies you are targeting.

          This works like a charm and very few businesses are doing this!

          You can learn more about our approach to social media here: https://acumenstudio.com/social-media-marketing-agency/

          How Do I Know If It’s Working?

          To be 100% Honest, this isn’t easy for most businesses.
          Tracking, monitoring, analyzing, measuring and reporting to identify an ROI on your B2B marketing and social media efforts takes using platforms that can help you measure impact, attribution, and sales.
          Most businesses are not equipped to do this (as are most marketers!).

          You will either need to educate yourself on using platform specific social media analytics, social media tools such as Hootsuite, Buffer, SproutSocial, etc. or hire an agency to help you with this.

          What we can tell you is that social media for B2B companies Pays Off BIG!

           

          Download a Social Media Case Study Below to Learn More

          Or, You can give us a call now at 866-357-7422 to talk.

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            Going to into an interview can be a scary thing, especially if you are a little rusty and out of the game, so to speak. Being in Operations and in charge of hiring for Acumen Studio, I can say that I’ve heard and seen a lot of bad habits come out during an interview.  Whether these habits are done consciously or subconsciously, it’s important that you are aware of these habits so you can make sure not to do them in your next interview

             

            The Top 5 Habits That will Break Your Interview

            Below are the top 5 habits that you need to be aware of when going into an interview

            • Excessive Fidgeting
              • This can be anything from cracking your knuckles to tapping a pencil.  It can show insecurity and intense nervousness. If you are going for a job where you need to be client-facing or in touch with customers, this may show the interviewer that you are not capable.
            • Long Verbal Pauses
              • It’s ok to have small pauses in order to allow the interviewer to finish their sentences or questions.  But extremely long pauses can come across as you not listening or paying attention during your interview
            • Showing Up Late to your Interview
              • It’s easy to get stuck in traffic, get lost in a new area or even have car trouble when going to an interview. It’s important to know where you are going and how to get there. It may be a good idea to do a quick run through of your route the day before if possible so you know where to go, where to park and to verify how long it will take for you to get there. If you are going to be running late, it’s important to contact the interviewer immediately so you are not keeping them waiting and wondering where you are.
            • Oversharing
              • It’s important to share information about your past work experiences and work history.  But oversharing some information whether it’s personal or professional is tacky and can put you in tricky situations.
            • Unprofessionalism
              • Even if the company you are interviewing with is more laid back and relaxed, it’s always a good idea to over dress and be more professional than to not be professional. So make sure to dress appropriately and conduct yourself in a professional manner.  

             

            So with that being said, make sure you are aware of how you present yourself, identify what your bad habits are and make sure you keep them in check when in an interview.

             

            Call Us at 314-736-4434

            Or Submit your information below

              Search Engine Optimization: Ongoing SEO Or One-Time Enough?

              Your business launches a new website or a redesign and now you start to think about search engine optimization (SEO). Is one-time SEO enough or do you need ongoing SEO? The one-time SEO is good to get started but ongoing search engine optimization is critical for a successful business. Organic search engine optimization is cost-effective and contributes to ROI giving your business that competitive edge. Once, you get to the first page of the search results you don’t want to let your guard down or your competitors will pass you up. Thousands of websites launched every day causes your competitors to continue to grow. Ongoing SEO will get you to the top of search results and help keep you there. Not having search engine optimization in the budget could cause your online business to fail.

               

              Technical SEO Goes Beyond Keyword Research

              Technical SEO is very important for websites to make sure it is search engine friendly. Most people believe SEO is just keyword research, but technical SEO goes far beyond keyword research. Just last week, I worked on a client’s new site and I discovered their web designer forgot to remove the noindex from the code. The noindex was telling the search engines not to index the pages so the pages will not show up in the search results. This is a major disaster for a business especially if not found right away. Surprisingly, this happens often.

              Here are just a few things that technical SEO checks:

              • Crawl errors
              • Indexing issues
              • Mobile-friendly
              • Page Rendering
              • Site speed
              • Canonical issues
              • & More

               

              A good Digital Marketing Audit should be very thorough and identify a websites key strengths and weaknesses.  SEO included!

               

              B2C & B2B SEO Strategies

              Some of our important b2c and b2b SEO strategies involve educating your customers. Just by answering why, how and what questions from their searches helps your business become the authority and creates traffic to your site.

              These services below complement our SEO:

              • Content marketing
              • PPC
              • Social media
              • Email marketing

               

              All these things build a powerful marketing strategy. If you’re in need of detailed strategic work like this See Below!

               

              Call Us at 314-736-4434

              Or Submit your information below

                If you’re asking… “How Do I Switch To A New Project Management Software?” or “My Company Needs to Change Project Management Tools, What’s the Best Way?” then read on to see what we did.

                 

                Project management tools are supposed to be an organizer’s dream come true, right? So you would think switching from a project management tool that no long fits your needs to one that has all the bells and whistles would be a dream come true.  However, making the switch from one project management tool to the next presents a load of issues you would have never thought possible…one could say this is really an organizer’s worst nightmare?

                 

                Choosing the Right Project Management Tool

                Choosing the right project management tool that will fit all of your wants, needs and desires may seem overwhelming and nearly impossible, but the thing to keep in mind and the best way to approach this question is to write out your top three ‘must-haves’ for your new project management tool.  

                 

                Below are a few features that were important to Acumen when we made the switch to our new project management system.

                • Ability to create task templates
                • Subtasks and sub-folders
                • Ability to send GIFs in a task thread

                 

                For our needs, it was essential that we found a project management tool that allowed us to create temples we could reuse for our monthly work for all of our clients. This would allow us to cut down the time our team spent creating new tasks every month and assigning them out.

                 

                It was also important for us to have the ability to create tasks within tasks, sub-tasks or ‘task inception’ if you will 😉 (get it because Inception was a dream within a dream and this is a task within a task…ok cool, just making sure).  Having this ability would allow us to breakdown a larger tasks into smaller ones and for us to know exactly where we were within a project or task.

                 

                Ok so the last bullet point, “ability to send a GIF” may or may not have been really vital to anyone else but me. I love sending GIFs and use them to communicate roughly 90% of my day.    

                 

                So in Conclusion on Switching to a New Project Management Tool

                As long as you have your list of top ‘must-haves’ for a new project management tool and focus on making sure your new tool has those features, your transition from one platform to the next will be less painful than had you never made that list to begin with….keep in mind, keywords there “less painful”.  Believe me, it will still be painful, but it will be one less thing you need to worry about as you do your research.

                 

                Call Us at 314-736-4434

                Or Submit your information below

                 

                  Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep my project management starting at a basic old school technique of my trusty notebook and pen while using the Wrike project management platform.

                   

                  As 2019 rolled around we gained a handful of new clients and that meant my workload doubled within a short amount of time. In order to keep up with the fast pace of an increasing workload, I continued using my notebook and list system to keep track and prioritize items that I had to check and follow-up on in Wrike.

                   

                  The 6 steps I take every morning to manage daily tasks

                  1. Make coffee (the most important step)
                  2. Sit-down and go through emails
                  3. Make my to-do list
                  4. Discuss priority items with specific team members
                  5. Go through current Wrike tasks for clients and check-in
                  6. Create new tasks in Wrike and assign them out.

                   

                  Repeat this step as needed and daily. It helps me keep track of progress and what is moving forward or on hold. Missing those important emails in the sea of subscriptions and newsletters will push you back in progress on projects. Not everyone works in the same time zones, some people get started on work super early, and some work late into the night.

                   

                  It is also important to understand that when managing multiple clients with various projects, that not everything can be done at once and that prioritizing is important. Each project has its differences, but the best thing to do is to sit down, organize, and get things together before seizing the day. Think strategically about how the workflow will play out for not just you, but your team as a whole.

                   

                  Call Us at 314-736-4434

                  Or Submit your information below