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Print Company Marketing

Over the past handful of years print companies have been working on repositioning their brands to be more of a marketing partner and solution provider. A part of that messaging typically includes a tagline or slogan. So the question that many print companies have been asking is “What is the Best Tagline for a Printing Company?”.

Just to get in front of it, you’ll actually find print companies asking about “Print company slogans” as well as print taglines, and while there is a difference between a tagline and a slogan, we’re going to talk about them as the same thing. So print services slogans or print business taglines are the same thing for this article.

 

Now that we have that out of the way let’s dig into what makes a good tagline or slogan for your print company.

 

What Makes a Good Slogan for a Print Business?

When print companies start looking for slogans or taglines it’s usually because they are changing their message in a way that will help them grow, grab more attention and appeal to new customers. This comes in the form of simple messaging changes, brand refreshes or complete re-brands. Regardless of the approach you’ll take, the big question is “What makes a good tagline or slogan for a print business?”.

 

When you think of Nike, what words come to mind? Just Do It.

When you hear “It melts in your mouth, not in your hand”, what comes to mind? M&M’s

 

What is it about these slogans / taglines that makes them good?

They are memorable and simple.

 

The best thing you can do is make it unique, simple, catchy, add in some personality if possible, consider making it functional and try to share a unique advantage about your company.

 

In this article we’re going to share with you printing service company slogans and taglines to give you inspiration or that you can steal and use for yourself!

 

Creative Print Slogans

Print businesses that want to use creative slogans will find themselves being more abstract. They don’t necessarily say what you do in a practical way, but are more focused on the feeling they will give to the customer that reads it.

 

Here is a list of creative print taglines for printing companies you could use or get inspired by.

  • Print is Forever
  • Ideas Worth Printing
  • Marketing for the Mighty
  • Solutions for Standouts
  • Power in Print
  • Got Print
  • Print Different
  • Memorable Marketing

 

Inspirational Print Business Taglines

One of the best ways to connect with customers is to motivate and inspire them. Inspirational slogans related to print services can be a good option if that matches the approach your brand takes to the work it does.

 

Here is a list of inspirational taglines for print businesses you could use or get “inspired” by.

  • Growth Minded Printing
  • Elevating Businesses through Print
  • Marketing Solutions for Ambitious Businesses
  • Goal Driven Print for Motivated Companies
  • Make Your Mark with Print that Gets It
  • Print for Dreamers and Achievers
  • Printing Solutions for Companies with Big Ideas
  • Print Accelerating Growth

 

Fun Slogans for Print Services

A lot of marketing research has found that “fun” brands can connect well with a large number of customers. The way you make it fun will be determined by your target market or current customer based, it needs to be relatable. If being fun is something your print company’s brand embodies then it makes sense to have a fun slogan for your print company.

 

Here is a list of fun taglines for printing businesses you could use or get “inspired” by.

  • Pretty Print for Pretty Businesses
  • OMG Marketing for Oh So Good Businesses
  • We’re Printilly Delicious
  • Print that makes you go Ooooh
  • We’re Really Printy Printers
  • The Printiest Place on Earth
  • Like a good Printer, (your company name) is there
  • On Your Mark, Get Set, Print

 

Print Company Slogans focused on Time

One of the biggest pain points in the printing industry for customers is the time it takes to get their printed project completed and in their hands. There is a wide range of expectations whether it’s same day, next day, same week or longer. If you can guarantee quick turnaround times that can make for a very compelling print tagline or slogan.

 

Here is a list of time based taglines for print companies you could use or get inspired by.

  • Your Print Right Now
  • Faster Printing
  • More Print, Less Waiting
  • Same Day Printing Guaranteed
  • Next Day Printing Guaranteed
  • Big Print Jobs, Short Turnaround
  • Marketing Solutions Now
  • Print Solutions Today

 

Print Company Taglines focused on Quality

Another hot point for customers is ensuring that their printed products are of a high quality with accurate color, size, consistency, etc. This too makes for a good slogan for a print business.

 

Here is a list of quality centric slogans for printing service businesses you could use or get inspired by.

  • Quality Print, Every Time
  • Quality Print Guaranteed
  • Perfectly Printed
  • Perfect Prints Guaranteed
  • Quality Printed Solutions
  • Every Print Perfectly Produced
  • High Quality Marketing Solutions
  • Perfect Crafted Marketing Solutions

 

Practical Print Company Slogans

And last but certainly not least are the practical slogans and taglines for print businesses.

These are the easiest and most straightforward you can get. 

 

Here is a list of “to the point” practical taglines and slogans for print shops you could use or get inspired by.

  • Print Made Easy
  • Print So Good
  • We Print, You Grow
  • Solution Based Printing for Solution Focused Companies
  • Smart Printing for Smart Businesses
  • Print Guaranteed
  • Print that Works
  • No Fluff, Just Print

 

We hope these print slogans and taglines are helpful as you think about choosing or updating your own now and in the future!

And while we aren’t a branding agency we would love to help you get this new message (or your current message) out to new customers to drive more traffic, leads and sales.

 

If You Are Looking to Focus on Getting More Leads & Sales or Have Questions, Call Us at 866-357-7422

Or Submit your information below

    There are different degrees of concern among marketers (and organizations) when it comes to email, spam and regulations that govern how and when you can send email to contacts.

    But what most people don’t understand is the differences between the major governing rules for email and spam.

    What is the Difference Between CAN-SPAM, CASL and GDPR?

    The biggest difference between the 3 is the global geography that they affect. Each of these email policies only applies to specific countries and regions so we’ll go into each of them to explain the difference.

    Of the three the least strict is the U.S. based CAN-SPAM, followed by the Canadian CASL law and lastly the most strict and comprehensive is the European GDPR.

     

    What is the CAN-SPAM Act and What Can You / Can’t You Do?

    CAN-SPAM actually stands for “Controlling the Assault of Non-Solicited Pornography and Marketing” and was created to protect consumers by prohibiting the use of deceptive or misleading information in commercial marketing emails (commercial emails are those intended to market a commercial product or service). This act applies only to the United States.

    The running joke among email marketers (at least the ones who aren’t uptight) is that the CAN-SPAM Act allows you to do just what it’s named, that you “Can Spam” people.

    The reason this is said is because this act is an Opt-Out regulation. As long as the people you are sending email to haven’t told you to stop, then you can continue to send them email. It really is that simple.

    To stay compliant you have to not be egregiously attempting to deceive your intended recipient and give them the mechanism to Opt-Out which is what you’ll typically see as an unsubscribe link.

    *Linked here is the full act https://www.ftc.gov/enforcement/rules/rulemaking-regulatory-reform-proceedings/can-spam-rule

     

    What is the CASL Law and What Can You / Can’t You Do?

    CASL actually stands for “Canada’s Anti-Spam Legislation” and was created to regulate how organizations collect, use, and disclose personal information when conducting or operating their businesses. While this legislation is only active for recipients in Canada, enforcement agencies claim they will enforce this against anyone globally who violates their act. But as it relates to the United States following the expansion of the Safe Web Act in 2012 only 63 cases have been pursued from 9 different countries and all of these cases were large scale operations intentionally violating, exploiting and deceiving recipients.

    So if you’re not a big company and you’re not intentionally trying to deceive recipients in a significant way then you really are safe.

    The CASL Law is an Opt-In legislation that essentially states you cannot email someone without their prior consent (consent in this case is both explicit and implied).

    *Linked here is the full law https://laws-lois.justice.gc.ca/eng/acts/E-1.6/index.html

     

    What is the GDPR and What Can You / Can’t You Do?

    GDPR actually stands for “General Data Protection Regulation”, was enacted by the European Union and is the most strict and comprehensive global privacy act ever put in place. Again it was created to protect consumers data and privacy like the others.

    This one is also an Opt-In regulation meaning that you must give consent prior to being shown commercial marketing messages (including email). It applies to recipients of the European Union, but is intended to affect any global business that sends messages to those recipients.

    The GDPR is why you know see so many “cookie” consent notifications on websites.

    Again there is still leniency here because there are considerations for sending electronic commercial messages to consumers who have legitimate legal interests with you such as being an existing customer, partner, etc.

    *Linked here is the full GDPR laws https://gdpr-info.eu/

     

    Main Takeaways on Data Privacy, Regulations and Email Marketing.

    While we only covered a small portion of each of these Acts, Laws and Regulations we can say to you that the goal for each of them is to protect the privacy and data of consumers online.

    We typically focus on the Email Marketing aspect because it is the main area that an individual business has control over when it comes to potentially violating a rule within these laws.

    And while a good number of marketers get bent out of shape about pixels, cookies and email and “following” the laws, the truth is that this is a tiny part of the overall protection that comes from these acts. The most egregious and damaging violations are from bad actors that are breaching databases, phishing in email and leading consumers through online targeting to steal information, steal identities and cause actual harm.

    In nearly every case you as a U.S. company cannot be held responsible if someone breaches Google’s, Mailchimp’s or GoDaddy’s database. Why would that be your fault?

    The governing bodies are focused on stopping “really bad” things and are less concerned with the nuisance of spam email or retargeted ads.

    Email and retargeting are easy targets to get consumer buy-in because it’s so visible and in some cases a nuisance (if positioned that way), but the reality is that these are not the primary concerns for the majority of these Acts, Laws and Regulations.

    While we are not attorneys (attorneys will wrap you in a bubble and tell you the world is going to end if you do anything), we can tell you that we’ve been doing this work for over 20 Years and have never met or known anyone personally who have been contacted by or penalized by any of these agencies.

    Most marketers who speak about the doom and gloom you’ll face if you don’t follow everything “perfectly” are simply overreacting, costing you time & money and in many cases don’t even know what they are talking about.

     

    This article is intended solely to be an informational piece for you to better understand our position on handling CAN-SPAM, CASL and GDPR.

    If you want to talk to us about digital marketing then give us a call or contact us directly, but we aren’t putting a form in the body of this blog article because it get’s a lot of traffic and we’re not interested in queries about these laws from people (sorry inquiring minds).  We’re focused on growing your traffic, leads and sales!

    Question from us at Acumen to You: “Are you using business email addresses or personal email addresses when marketing to potential customers?”.
    Question we get from our customers: “Should we be marketing to only business email addresses or can we also market to them using their personal email addresses?
    This is concern is understandable, especially in today’s climate when everyone is hyper concerned about doing the “right thing” or not “overstepping” in some way.

    Business vs Personal Email Breakdown

    The reality is that for many people there is a big overlap as to when they use personal or business email addresses.
    There is no rule here either, sometimes customers choose to use their personal email and other times business.
    Here is the good news… It Doesn’t Matter!
    There has been numerous research studies showing the prevalence of business vs personal email use and they all have similar insights.
    People use both when submitting their information online.
    Again that is great news.
    One study even showed that C-Level executives across all size companies provided a personal email address 50% of the time.
    The truth is that most people can’t even describe under what circumstances they might submit a lead generation form using a business or personal email address.

    So What Should You Do With Your Marketing Email?

    Send it to everyone!
    If a lead chooses to give you a personal email address then honor that decision by sending them your marketing material to the email address they gave you.
    We could honestly talk for days on this, but we wanted to share a quick answer to a burning questioning (or held belief) that many marketers have.

     

    If You Have Questions or Want to Talk more about Email Marketing, Call Us at 866-357-7422

    Or Submit your information below

      If your organization or firm targets Convenience Stores (C-Stores) then this is Fantastic News!
      Print Companies supplying Displays and Signage, Private Equity firms or brands with products in the convenience store space all need to know that signs point to more revenue in the short, mid and long term.
      Now is the time to be Marketing to Convenience Stores!

      What are the Signs that Point to Revenue Growth for C-Stores?

      One major sign we’ll focus on is hiring.
      For example, Royal Farms, Thorntons, Speedway and Pilot are all going on a hiring spree.
      More states are opening up fully from the COVID shutdowns and for those that still aren’t 100% restrictions have relaxed, plus the American public is restless and needs to get out.
      This Summer’s driving season is going to be HUGE for these reasons, this will bring a huge influx of cash into the convenience store space and force stores to increase staffing.
      Positions C-Stores are Hiring For
      • Hourly Retail: These include cashiers, food services, facility services and other similar positions.
      • Retail Managers: These oversee store operations and the hourly retail team members.
      • Drivers: Thousands of new driver positions are looking to be filled for transporting goods and fuel.
      • Corporate Positions: These consist of marketing, supply chain, inside sales, human resources and finance.

      In total with just the companies we listed they are looking to fill almost 20,000 positions!

       

      Marketing to C-Stores

      Regardless of your primary business, if Convenience Stores are a target customer or acquisition for your business, organization or firm then now is the time to increase your visibility to their decision makers.
      How should you market to convenience stores?
      If we split marketing into two categories: Traditional and Digital ( offline marketing and online marketing )
      You really need to be doing both.
      Being present to these decision makers in the c-store space where they are engaging is where you need to be.
      And the fact is that they are everywhere. Everyone has their own preferences and you being everywhere ensures you’re in front of everyone.
      At Acumen we know Digital.
      Our strongest advice is to be running comprehensive online campaigns and publishing content to get found by decision makers when they search and to engage them by sharing your value proposition in ads that run on channels like LinkedIn where you can target the industry, companies, and job titles of target customers or acquisitions.

       

      If You Have Questions or Want to Talk about Marketing to C-Stores, Call Us at 866-357-7422

      Or Submit your information below

        This is a question we get regularly from different printing businesses.

        They ask, “Does Social Media Actually Work for Print Companies?”

        And the answer is…  Maybe!

         

        What Does Social Media “Working” for You Even Mean?

        This is the real question that has to be asked.

        In our experience what most print companies want from social is new business, returning business and higher frequency of orders from existing customers. There are the exceptions such as print companies who are already growing and are looking to change up their entire brand identity & messaging. That is more of a creative endeavor that requires a different set of tactics on social than the goal of just generating new and more business from social.

        So is that what you think about when saying you want Social Media to “Work” for you? Generate New Business?

        If yes, then keep reading because that is our area of expertise (not branding or identity).

         

        How Can Social Media Work for Your Print Business?

        1. Be Present

        Of course this seems like a no-brainer, but unfortunately many print companies are not posting to social media. Why aren’t they posting? No time, don’t think it works, don’t know what to post about, etc.  But that is the biggest problem. Not being there for any reason guarantees social will do nothing for you and generate no leads or sales.

        2.Be Active

        Some would call this consistency or even engagement and those descriptions work as well, but posting regularly at some frequency is the minimum effort level needed for success. 3 or 5 times a week is all you really need to see an increase in traffic from social to your site and an increase in awareness for your business. We recommend either posting every Monday, Wednesday and Friday or 5 days per week Monday – Friday.

        3. Sell

        This is thing that most printers find troublesome. It’s felt that you can’t sell to people on social media. But the fact is that you need to be. Posting awareness level content is great to give people a glimpse into your world and connect with you on that, but it’s just as important to show customers what you can do, what your value proposition is and move them to buy. This is what brings you that increase in new business from social media.

         

        And that really is it.

        You can do as much as you want or just the bare minimum and you’ll see results. Guaranteed!

        We’ve got more information on Social Media for Print Companies if you Click Here.

         

        If You Have Questions or Want to Talk about Social for Your Print Business, Call Us at 866-357-7422

        Or Submit your information below

          We wanted to share this example of a Direct Mail piece that is extremely simple but uses the power of personalization to increase it’s effectiveness.

          This company, Supplement Superstores, has their store managers send out Thank You cards after in-store purchases with personal handwritten notes that mention what was discussed in the store during that visit or about the products purchased.

          Doing this has increased their customer loyalty and customer retention allowing them to grow significantly year over year.

          Hopefully you can use this as an example of the power of print when talking to prospective customers.

           

          We’re getting print companies in front of customers so they can pitch ideas like this.
          So if you want to learn more about how you can start generating new business online then click here: https://acumenstudio.com/print-industry-digital-marketing/

           

          If You Want to Just Talk to Us Now or Have Questions, Call Us at 866-357-7422

          Or Submit your information below

            As we enter December now is the time to finalize plans moving into 2021.

            Specifically focusing on your Marketing Plan for 2021 is what we’re most concerned about as a Marketing Agency.

            Even more specifically we want you think think about your lead and customer acquisition strategy for the new year.

             

            Questions We’re Asking

            1. Do you have a Lead Acquisition plan for 2021?
            2. If not, In 2021 are you looking to gain NEW Customers?
            3. If so, Do you currently have a overall / broad marketing plan for 2021?

             

            If you want to bring in new customers next year and don’t have a broad marketing plan for 2021 at all we suggest at a minimum roughing out ideas you have on promoting the business. But if a big part of your strategy is new customer growth then even more important will be your lead acquisition strategy.

             

            Here are the components of a 2021 lead acquisition strategy that you should consider

            • Is your website optimized for search engines (do you rank well for everything you do / sell)?
            • Is your website optimized to convert visitors when they get to your site?
            • Are you actively publishing content / blogs to your website?
            • Are you actively publishing content to your social media channels?
            • Are you actively running ads that target your primary customers to drive them to your website or to the phone?
            • Are you sending out at a minimum monthly emails to your email list?

             

            If you answered No to any of these then your 2021 marketing strategy should turn those No’s to Yes’s.

            Prioritize these to comprehensively attack getting new business.

             

            If You Want to Talk With Us About Your 2021 Marketing Strategy or Have Questions, Call Us at 866-357-7422

            Or Submit your information below

              It’s time to bring in new business if you’re in the print industry!

              We’re seeing a big increase in print quotes and new sales across all of our print customers and we are seeing a Huge Rise in searches in Google for print services and products.

              Now that we see the light here at the end of the COVID pandemic it’s time to kick back into gear and regain the momentum in your business development.

              Watch this short video to learn what’s happening for printers online and learn more about how you can start generating new business here: https://acumenstudio.com/print-industry-digital-marketing/

               

              If You Want to Just Talk to Us Now or Have Questions, Call Us at 866-357-7422

              Or Submit your information below

                This is going to be a very short post because what we are about to say is so simple.

                Print Companies need to be advertising their capability for the printing of signs for those attending protests and demonstrations.

                Here are a few ways to get more protest sign sales

                • Design Unique Graphics for the Signs and share online
                • Team up with a groups that are demonstrating and donate a portion of sales to their group (they’ll need to funnel sign purchases)
                • Design & Print demo signs that you can handout for some protesters with a message on one side and your website on the other

                We get that everyone has their own opinions on what is going on right now and it’s all very sensitive, but the truth is if you want to keep the lights on “you gotta do what you gotta do” and this is a lucrative opportunity.

                 

                Regardless of what you do you’ll need to promote yourself.  If you can’t do that on your own we can help.

                 

                Have Questions? Call Us at 866-357-7422

                Or Submit your information below

                 

                  In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction.

                  Whether you agree, disagree, like it or not, the measures still exist so you as a printer can take advantage of this by ensuring you get this message out to your customers and increase your own sales by helping them comply with the regulations set across the US as businesses start to re-open.

                  We’ve written an email that you can use to send out to your customers to inform them that you are creating COVID-19 related signage to help them be compliant and keep their business running during these times.

                  This email is Free to you!

                   

                  Simply fill out the form below, submit and you’ll access the email, a free image to use in the email and directions on how to set it up!

                    Your Name (required)

                    Your Email (required)

                    Your Phone Number