Are Core Values Important to a Company?
Let's get right to it on this one! The Importance of Core Values to a Company We’ve all heard of core values and how they help to shape a company. But why are they important and what are they really meant...
Business
How to Win at Communication in the Workplace
Communication is everywhere. From company wide emails to conference calls. Poor communication results in unfinished projects, unmet deadlines and upset professionals. How do you make the most of your work day? Excellent communication. Everyone has a different communication style. Some prefer email...
What Acumen Studio Is Not
It's important for everyone to understand what WE DON'T DO. We ARE NOT a design / creative agency. We ARE NOT a PR agency. We ARE NOT a copy writing house. What WE ARE is a strategic content marketing agency that uses search engine...
Financial Advisors Pay Attention – Relationship is Key
Our friends at Everplans provided this great research into why it is so important to keep the all relationships in the families you advise strong. It's time to start remembering kids birthdays and maybe sending a gift! 93% of advisors think that...
5 Trends Shaping the Future of Business
I recently read an article by John Rampton titled "Prepare for the Future being shaped by these 5 Critical Trends." He goes on to share these trends and his explanation of why they will have a significant impact on the future. Some...
Scoring Digital Competence in Business
Many businesses have no clue how effective their digital efforts are within and outside of the organization. Teams are reporting to executive vanity metrics and isolated analyses that don't tell the whole picture. This leads to the continued state...
Stop Saying SEO is Easy
What we see over and over again are people and agencies speaking on how easy SEO is and minimizing it by only talking about the most basic aspects of both SEO and overall Digital Marketing. Why is this? It definitely makes it...
Affinity Insurance Marketing, Bank Marketing, Business, Content Marketing, CPA Digital Marketing, CPA Marketing, Digital Marketing, Digital Strategy, Financial Services Digital Marketing, Hedge Fund Digital Marketing, Private Equity Digital Marketing, Search Engine Optimization, Social Media Marketing
This is What You Should Include in Your Content Marketing
The Question: "What should I include in my content marketing?" Here are the things that YOU SHOULD be including in your content marketing efforts. You don't just need content, you need Awesome Content! Developing relevant content does not have to be a difficult....
Integrated Marketing Analytics are Critical to Success
The job of marketers is becoming more and more complicated. We now have access to so much data on customer insights via analytics tools and are expected to know how to measure and what the data means. Recently a study from...
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