724 N 1st Street, Suite 200 St. Louis, MO 63102

Top

B2B Digital Marketing

As we enter December now is the time to finalize plans moving into 2021.

Specifically focusing on your Marketing Plan for 2021 is what we’re most concerned about as a Marketing Agency.

Even more specifically we want you think think about your lead and customer acquisition strategy for the new year.

 

Questions We’re Asking

  1. Do you have a Lead Acquisition plan for 2021?
  2. If not, In 2021 are you looking to gain NEW Customers?
  3. If so, Do you currently have a overall / broad marketing plan for 2021?

 

If you want to bring in new customers next year and don’t have a broad marketing plan for 2021 at all we suggest at a minimum roughing out ideas you have on promoting the business. But if a big part of your strategy is new customer growth then even more important will be your lead acquisition strategy.

 

Here are the components of a 2021 lead acquisition strategy that you should consider

  • Is your website optimized for search engines (do you rank well for everything you do / sell)?
  • Is your website optimized to convert visitors when they get to your site?
  • Are you actively publishing content / blogs to your website?
  • Are you actively publishing content to your social media channels?
  • Are you actively running ads that target your primary customers to drive them to your website or to the phone?
  • Are you sending out at a minimum monthly emails to your email list?

 

If you answered No to any of these then your 2021 marketing strategy should turn those No’s to Yes’s.

Prioritize these to comprehensively attack getting new business.

 

If You Want to Talk With Us About Your 2021 Marketing Strategy or Have Questions, Call Us at 866-357-7422

Or Submit your information below

    It’s time to bring in new business if you’re in the print industry!

    We’re seeing a big increase in print quotes and new sales across all of our print customers and we are seeing a Huge Rise in searches in Google for print services and products.

    Now that we see the light here at the end of the COVID pandemic it’s time to kick back into gear and regain the momentum in your business development.

    Watch this short video to learn what’s happening for printers online and learn more about how you can start generating new business here: https://acumenstudio.com/print-industry-digital-marketing/

     

    If You Want to Just Talk to Us Now or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

      Now that people are getting back to work, businesses are opening back up fully and people are generally ready to move on from the effects of the virus, what should you be doing now to gain momentum from your marketing, generating new leads and more sales online?

      How to Bounce Back with Marketing Post COVID

      During the shutdown we took on new clients but spent a lot of time with out existing clients as well amplifying their marketing to ensure they capitalized on the opportunity given to them that the virus created. While business slowed down for many we made sure that our clients gained even more visibility during a time when their competitors pulled back and did less in their marketing.

      Competitors Are Still Holding Back!

      This makes now (or technically yesterday) the best time to kick start your online marketing.

      What Should You Be Doing?

      The most effective tactics are going to be a combined effort to ensure you get in front of customers who are eager to get back to work as usual and stay ahead of your competition.  A mix of…

      • SEO
      • Paid Social Campaigns (such as LinkedIn)
      • Paid Search
      • Blogging
      • and Email

      … working together are all going to put you miles ahead of the competitors and will have you front and center for customers who need your products and services.

      It’s as easy as that. #Truth

       

      If You’re Struggling on Exactly Where to Start or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

       

         

        In 2020 Businesses are being mandated to inform Employee and Patrons of social distancing, hand-washing and foot traffic direction.

        Whether you agree, disagree, like it or not, the measures still exist so you as a printer can take advantage of this by ensuring you get this message out to your customers and increase your own sales by helping them comply with the regulations set across the US as businesses start to re-open.

        We’ve written an email that you can use to send out to your customers to inform them that you are creating COVID-19 related signage to help them be compliant and keep their business running during these times.

        This email is Free to you!

         

        Simply fill out the form below, submit and you’ll access the email, a free image to use in the email and directions on how to set it up!

          Your Name (required)

          Your Email (required)

          Your Phone Number

          Probably not.

          But here are the details…

           

          What is the CCPA ( California Consumer Privacy Act )?

          California residents will be able to demand companies to disclose what information is collected on them and request a copy of that data.

          Companies will be forced to delete consumers’ data if requested by the consumer and will be prohibited from selling information if the customer asks them to via a mandatory “do not sell” link on your website.

          Consumers will also have the right to “receive equal service and price whether or not they exercise their privacy rights” which means, companies won’t be able to treat a user differently because they have requested their data.

           

          Businesses That the CCPA Affects

          Businesses are required to comply with the new regulations if they have annual gross revenues of more than $25m, acquire 50% or more of their revenue from selling consumers’ data, or annually buy / receive / sell, or share the personal information of more than 50,000 consumers, households, or devices for commercial purposes.

          This is roughly 500,000 businesses in the US that will be required to comply with the new law.

          And to be clear ONLY California residents “have this right”.

           

          What Does This Mean For You?

          Well if you sell to people in California, have over $25,000,000 in gross annual revenue or sell consumer data then you’ll need to create a page for you website that has a link to email or form that a consumer can submit asking you to Do Not Sell to them (and you’ll have to not sell to them if they submit).

          AND if one of those California consumers asks you for the data you’ve collected on them you’ll have to give it to them. And if they ask for it to be deleted you’ll have to delete it.

           

          Here’s the Thing!

          Most companies are only collecting basic data on consumers in the form of lead generation or customer information to process orders. Think name, address, city, state, purchase history, etc.

          If you have that information it will be easy to hand over or delete.

          But what most consumers are “freaking out” about is the pixel / cookie tracking that happens in browsers and shows you ads (what people call creepy).  YOU ARE NOT RESPONSIBLE for that tracking. It is not your business collecting that data.  This is more likely to be Google or Facebook.

          DO NOT confuse the CCPA with the European GDPR (which is the whole “give people a message on your site telling them your tracking them” thing).

           

          For Reference here is how Disney does it (to be fair they are the extreme and do way more than you need to)

          https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/your-california-privacy-rights/

          2020 is here and it’s time to think about how you’re going to tackle growth online for your company.

          In this video I outline our hope for you moving into the new year in finding a solid B2B Digital Marketing agency partner that will help you achieve your goals, get more traffic, more leads and more sales.

          You may not be working with anyone now, you may have worked with another company in the past or the currently company who isn’t producing the results you want. Regardless we want you thinking about that plan for the new year and ensuring you’re partnered with someone who is aligned with your goals!

          This question “Should I Add My Company Name to the Website Title Tags?” is one that has been asked often.

          And SEO Experts, Specialists and Managers from years ago will undoubtedly give you a different answer than what I am about to give you here.

          The answer is Absolutely Not!

          Why you might ask?

          I’ll tell you!

           

          Here is why You Should Not add your company name to your website title tags

          1. It wastes valuable character space that could be used to better describe your product / service
          2. Google will add it for you

          Very simple right? It definitely is.

           

          One of the most valuable assets when it comes to SEO is your Title Tag.  And not wasting the limited amount of characters you have for those title tags adding your company name is of Huge Importance!  Use these instead to be relevant to searchers

           

          How will Google add your company name to the Title?

          They just do it!

          Well as long as you’ve set yourself up on Google My Business.

          Here’s the proof. Watch this video to see how it works.

           

           

           

          Should_I_Add_My_Company_Name_to_our_Website_Title_Tags_-_Search-Term-Source-Code

           

          Should_I_Add_My_Company_Name_to_our_Website_Title_Tags_-_Search-Term-Source-Code

           

           

          Content Marketing for Print Companies Example

          Should_I_Add_My_Company_Name_to_our_Website_Title_Tags_-_Search-Term-Source-Code

           

          Should_I_Add_My_Company_Name_to_our_Website_Title_Tags_-_Search-Term-Source-Code

           

           

          If You Have Questions on This Call Us at 314-736-4434

          Or Submit your information below

           

            Day 1 at PRINT 19 was a Success!

            We got to meet with a lot of interested print companies from all over the U.S. and all them had the same things to say…  “How do we get in front of more customers online?”

            Obviously we were excited to talk to everyone about that and set them on a path that will generate those leads and sales online.

            But we also felt even more determined to push harder on making sure that the entire Print Industry knows how to do this well!

            So make sure to check out the resources we have available here on Digital Marketing for Print Companies.

            And for fun, here are a couple shots from our booth with new “Acumen Fans”.

             

            Have you every asked the question: Who Should I Be Targeting on Facebook?

            This is one of the Most Common questions we hear from print companies when it comes to Facebook.
            And it’s actually a really good question!

            Why Did We Put This List Together?

            To be honest it’s our business to put together content & campaigns for printers like you which in many cases includes running Facebook ads to get you in front of new customers. BUT we know you’ll want to try this out.
            And if you do try it using what we’ve shared here and it works (which we know it will), then we’re hoping to get a shout out from you online or at least some feedback on the results you achieved!

            Who are the Targets?

            We have the exact settings & targeting for you in a PDF for download but to give you a quick glimpse into what the interface and targeting will look like for you we’ve shared a snapshot below.
            Facebook-Ad-Targeting-for-Print-Companies

             

            Download the Facebook Targeting PDF Below

            If You Have Questions on This Call Us at 314-736-4434

             

              Have you seen an increase in your organic (SEO) traffic or a jump in Paid Search (Google Ads) traffic?
              Over the past 7 months we’ve seen an Enormous spike in searches for manufacturing and professional service terms.
              More specifically, these searches have a buying focused intent. Really Good News for you!
              In 2019 so far there has been a lot of leadership change across many B2B industries and new decision makers are replacing an older generation of buyers.
              What we’ve found is that this has been the primary factor in all of this new demand online for B2B products & services.

              Why is this such a good thing? (B2B Buyers searching for products more online)

              This is proving to be a good thing for B2B companies who currently have a strong presence online, in the search engines, on social media, are running ads and are using email consistently.
              But!!!
              The companies who are not doing this shouldn’t feel any increase since they are not being found online.
              It’s only been the last 2 months that many of these B2B companies have realized this and those that have are currently working at a feverish pace to build out their content and optimize their online presence to take advantage of this wave of opportunity that is positioned to continue it’s growth for a while.

              You Need to Be Creating New Optimized Content for Your B2B Buyers!

              It will be important to get in early as more and more companies (your competitors) get in and start to crowd the space.
              The longer you wait the further behind you’ll fall and having to climb a mountain of competitors content is so much harder than getting in early and holding a top spot, getting the authority, traffic, leads and sales.

              If You Have Questions on This Call Us at 314-736-4434

              Or Submit your information below