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Digital Strategy

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Content Marketing, Digital Marketing, Digital Strategy

This is a great question and really depends on your goal.

If the goal of your current efforts is to generate leads and sales then the importance of an email signature is much lower. But if your goal is brand awareness or recognition then the email signature becomes much more of a priority, as it can play a big role in that effort.

Here we’ll explore each of these scenarios a little further.

 

Are There Email Signature Rules?

There really are no standards or rules for email signatures.

Of course many people recommend including a lot of the same things so we are confident in telling you that in most cases you’ll include…

  • Your First and Last Name
  • Email Address
  • Company Website
  • Office Number and or Direct Phone Number
  • Company Address
  • Company Social Media Links

 

Including these things gives you a more complete signature that makes you at minimum, professional looking and gives people the ability to reach you!

But in some cases you may not want to include some of this for privacy reasons which is okay and again points to the fact that there really are no rules.

 

Importance of Email Signature for Lead Generation and Sales

If your goal is to generate more leads and sales then it’s less important to focus on the email signature because you are basically trying to get people to see you, find you and talk to you. If all of your time is spent debating on what goes into an email signature like the color, the language, the exact links, etc. then you’ll be wasting time not selling.

But a reason for focusing on the email signature is that it does allow the prospect to have direct contact information for you which is important to ensure you can connect and close deals with people that you’re emailing.

 

Importance of Email Signature for Branding

This is what you’ll hear most often about when researching if email signatures are important.

And if your goal is to create stronger brand awareness and recognition then the email signature can be an important piece of that since it will be seen by every one of your customers and prospects.

Email Signatures for Brand Recognition

By keeping things consistent more people will know it’s you when they see the same branded elements over and over. 

Email for Brand Awareness

By having strong branded elements in your email signature it can amplify your brand’s awareness in the marketplace as an option and stand out among competitors.

Trust Building in Email

Combining the elements of brand recognition and awareness builds trust with existing customers and prospects allowing you to nurture relationships more effectively, maintain and grow your business.

Likeability Through Email

Your brand sets you apart and you want the people who like you to work with you, so including elements that showcase your uniqueness will increase how much those people like you!

 

So YES! The email signature does matter, but it matters differently and in different amounts for specific situations. What’s your company’s goal or email signature situation!

 

If You Are Looking to Focus on Getting More Leads & Sales (not Branding) or Have Questions, Call Us at 866-357-7422

Or Submit your information below

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    Content Marketing, Digital Marketing, Digital Strategy, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media, Hedge Fund Digital, Hedge Fund Digital Marketing, Private Equity Digital Marketing, Private Equity PPC

    We talk with a number of Private Equity firms each month and the one thing that comes up about 50% of the time in our conversations is “Should their firm being doing SEO?” and “Does SEO even work for Private Equity?”

    The other half believe that SEO for Private Equity works but needs to better understand how so they move forward on getting the results they need it to produce.

    Here we explore how your firm can increase exposure, acquire new investors, increase deal flow and attract talent to your firm all using SEO tactics specific to the Private Equity space.

     

    Does SEO Work for Private Equity Firms

    Yes. Private Equity firms are actually in a position to capitalize on SEO better than many other industries. The reason being that the majority of firms aren’t actually doing it. Many firms just don’t think about it or they don’t think it’s necessary, but this is old school thinking that you see across a lot of industries (manufacturing as an example) that hang on to only the tactics of the past and keep out any of the new methods to market and attract investors, deals or talent.

    The basic logic of how SEO works alone makes sense for all firms to be doing it. If someone searches for your firm, searches generically for a private equity firm or searches for a private equity firm specializing in a specific industry you would want your firm to show up.

    Some would argue that no one is searching for private equity firms online but that is simply untrue.

    Take a look at the Keyword Chart below that shows almost 10,000 searches per month for Private Equity Firms, 720 searches per month for Dallas Private Equity Firms, 2,900 searches per month for Providence Equity Partners and 90 searches per month for Private Equity Firms Energy.

    seo for private equity keyword chart

    This example shows that people are searching for firms in different ways, in specific areas and in specific verticals.  So Yes, SEO does work for Private Equity firms.

     

    Build Awareness for Your Private Equity Firm Using SEO

    By implementing an SEO Strategy for your Private Equity firm it will immediately bring you new visibility that you previously did not have. Image showing up in the search engines for a variety of different searches with different intents. This exposure is building awareness for your firms brand that otherwise wouldn’t have been gained.

    This result is a longer term, brand building benefit but it comes regardless of your primary objective. We speak about it as a positive byproduct of doing the SEO work.

     

    SEO Strategy for Private Equity Firms

    Something that is grossly overlooked by most agencies who say they do SEO is mapping the SEO Strategy to the firms goals and targets. What you’ll find much of the time are agencies showing you how many times the term Private Equity is searched on Google, but the problem with that is it isn’t focused.

    Your firm is involved in acquiring investment, raising capital, and deal origination. So the SEO strategy is going to focus on content that speaks to the questions potential investors or target business owners are searching that relate to your firm.

    For example: Investors might be searching for a specialized private equity firm OR a new investor might be searching for a way to diversity their investment portfolio in something other than securities or bonds. For the latter you would do keyword research on and optimize for answering that exact question.

    Another Example: A business owner may be searching for alternative financing options to purchase new equipment so they can expand production. Your firm could do keyword research and optimize an article on doing exactly that but using your private equity firm as a way to capitalize the business.

    Thinking about what your target investors, partners, owners or new hires are asking will give you the foundation for creating an SEO rich content strategy for your private equity firm.

     

    SEO Tactics for Private Equity Firms

    Again this is where most agencies go to immediately when talking about SEO to firms like yours. The problem is this is the part you care about least. You want results. Results like acquiring new investors, increasing deal flow and recruiting top financial talent.

    But the reality is that these tactics must be executed (and we at Acumen Studio do this very well), so we’ll briefly share with you the things that need done to ensure you are technically and strategically optimized for the search engines to get visibility, build awareness, build authority, generate traffic, leads and close more of everything.

    Develop Your SEO Strategy

    We talked about this earlier in the article, but you need to start here. Do this first! Define your targets and create content based on their needs and how you meet those needs.

    Do Keyword Research

    This is done once you’ve defined your targets to ensure the Keyword Research is being done from the correct perspective. Without the right target or intent while doing this research you’ll end up with an unfocused set of results.

    Technical SEO

    This the implementation of SEO tactics that include things like optimizing your firms Title Tags, Meta Descriptions, H1 tags, increasing page speed, creating a sitemap, etc.

    On-Site SEO

    This the implementation of updates to the copy on your site to include keywords, complimentary keywords that support the primary keywords, as well as adding elements related to conversion optimization such as submission forms, click to call phone numbers, etc.

    Off-Site SEO

    This the implementation of tactics that are not done to your website directly. Most commonly this is optimizing your Google My Business listing and then doing other tasks such as getting your firm listed on directories, backlinking, running PR campaigns to get off-site exposure, etc.

    *At Acumen Studio we don’t run PR campaigns, do backlinking or directory listing. We encourage the firms we work with to do this, but PR is a completely different skill set and backlinking being done by an outside agency has an imbalanced ROI

     

    Doing all of these SEO related tasks for your Private Equity firm are guaranteed to generate more attention from investors, increase your deal flow and allow you to be found more often by new hires looking to join a firm.

     

    If You Are Looking to Close New Investors, More Deals or Have Questions, Call Us at 866-357-7422

    Or Submit your information below

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      Content Marketing, Digital Marketing, Digital Strategy, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media, Hedge Fund Digital, Hedge Fund Digital Marketing, Private Equity Digital Marketing, Private Equity PPC

      Commercial Real Estate Funds have HUGE opportunity to grow with so many deals to be made in the market.
      The great news for funds like yours is that investors are clamoring to find reputable firms who are engaging in profitable deals and developments.
      The question that most commercial real estate funds have though is, “How can I find new investors?”.

      In this post we share two of the easiest ways to connect with these new investors.

       

      Competition in the Real Estate Fund Space

      Competition online from platforms like Fundrise, Crowdstreet are real competitors that are crowding the space, but real accredited investors aren’t using these platforms. Private Accredited Investors, Institutional investors and family offices are all looking for the expertise of successful / proven firms & funds that can the get job done with deals that will pay off big.

       

      How Commercial Real Estate Funds Can Increase Investor Leads Online?

      Most real estate funds simply reach out to their existing network. Previous investors, partners, colleagues, friends and family are all strong sources for raising funds. And while that will bring success there is the obvious limit our how much liquidity exists within that network.

      But what if you want to go bigger by raising more capital and closing larger deals?

      To increase capital you have to expand to outside of your current network and using digital marketing will get your there. Advertising to investors online is literally the most effective way to scale your visibility and generate new investor leads. Here are a couple strategic approaches to how this will work.

      1. Investor Acquisition Online using LinkedIn Advertising
      2. Advertising on Investor Networks and Publications to Increase Awareness & Investor Leads

       

      Finding New Commercial Real Estate Investors for your Fund using LinkedIn Advertising

      Most fund managers know that LinkedIn is a great network to connect with and directly reach out to commercial real estate investors, but what most don’t know is how to run successful campaigns on LinkedIn that are efficient and scalable which deliver a consistent flow of eager accredited investors.

      Running these ad campaigns get you in front of those investors and makes it easy for them to see your message and connect by calling, messaging or getting more information to start the conversation on investing with in your fund.

       

      Increase Visibility for Your Commercial Real Estate Fund by Advertising on Investor Networks & Publications

      This is similar to the LinkedIn ad campaign strategy but different in that you aren’t targeting individuals but instead making your firm / fund visible on the finance, real estate, and investment websites and publications those investors are reading.

      By sharing the message on your ability to drive big returns for investors, you’ll have a consistent flow of opportunities that will fuel your funds growth.

       

      If You Want to Talk With Us About How You Can Increase Your Investor Leads or Have Questions, Call Us at 866-357-7422

      Or Submit your information below

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        Content Marketing, Digital Marketing, Digital Strategy, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media, Hedge Fund Digital, Hedge Fund Digital Marketing, Private Equity Digital Marketing, Private Equity PPC

        The two things every firm needs to grow and thrive are Investors and Deal Flow. They both have to exist and can’t live without the other.

        So in this article we are going to address how your firm can increase it’s Deal Flow by using digital marketing tactics that most firms aren’t doing.

         

        How Can Private Equity Firms Increase Deal Flow?

        Most firms have been doing this by tapping into their personal and professional networks which works well but has it’s limitations built in to the reason that it is so successful for them / you. Your Network!

        Digital marketing strategies focused on deal acquisition are the most effective way to scale your visibility and generate new leads on prospective deals. Let’s look at a couple strategic approaches to how this works.

        1. Deal Acquisition Online through LinkedIn Advertising
        2. Investor Network Advertising to Increase Awareness & Deal Flow

         

        Increase Deal Flow for Your Private Equity Firm through LinkedIn Advertising

        Most deal origination teams know that LinkedIn is a good place to connect with and gain direct access to brokers, owners or partners, but what most don’t know how to do is take the strategies that are successful in connecting & sourcing deals on LinkedIn and turn that into a scalable ad strategy on the LinkedIn ad platform.

        These ads get you in front of the exact people you want to connect with and those same people who have assets that fit your deal criteria will see your message and connect by calling, message or getting more information to start the conversation on making that acquisition.

        It really is that simple!

         

        Increasing Deal Flow for Your Private Equity Firm by Advertising on Investor Networks

        Similar to the LinkedIn strategy but different in that you aren’t targeting individuals but instead making yourself visible on the finance, real estate, or commodity websites and publications those brokers, owners and partners are reading.

        By sharing the message on your ability to drive returns for the deals you acquire, you’ll have a consistent flow of opportunities that will fuel your firms growth.

         

        If You Want to Talk With Us About How You Can Increase Your Deal Flow or Have Questions, Call Us at 866-357-7422

        Or Submit your information below

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          Affinity Insurance Marketing, B2B Content Marketing, B2B Digital Marketing, B2B Marketing Automation, Content Marketing, Digital Marketing, Digital Strategy, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media, Hedge Fund Digital, Print Company Marketing, Print Industry Marketing, Private Equity Digital Marketing, Private Equity PPC

          As we enter December now is the time to finalize plans moving into 2021.

          Specifically focusing on your Marketing Plan for 2021 is what we’re most concerned about as a Marketing Agency.

          Even more specifically we want you think think about your lead and customer acquisition strategy for the new year.

           

          Questions We’re Asking

          1. Do you have a Lead Acquisition plan for 2021?
          2. If not, In 2021 are you looking to gain NEW Customers?
          3. If so, Do you currently have a overall / broad marketing plan for 2021?

           

          If you want to bring in new customers next year and don’t have a broad marketing plan for 2021 at all we suggest at a minimum roughing out ideas you have on promoting the business. But if a big part of your strategy is new customer growth then even more important will be your lead acquisition strategy.

           

          Here are the components of a 2021 lead acquisition strategy that you should consider

          • Is your website optimized for search engines (do you rank well for everything you do / sell)?
          • Is your website optimized to convert visitors when they get to your site?
          • Are you actively publishing content / blogs to your website?
          • Are you actively publishing content to your social media channels?
          • Are you actively running ads that target your primary customers to drive them to your website or to the phone?
          • Are you sending out at a minimum monthly emails to your email list?

           

          If you answered No to any of these then your 2021 marketing strategy should turn those No’s to Yes’s.

          Prioritize these to comprehensively attack getting new business.

           

          If You Want to Talk With Us About Your 2021 Marketing Strategy or Have Questions, Call Us at 866-357-7422

          Or Submit your information below

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            B2B Content Marketing, Content Marketing, Digital Marketing, Digital Strategy, Social Media Marketing

            At this point you should already realize that social media isn’t just a place where friends and family connect, share photos and like posts.

            Social has become a repository of knowledge, similar to the search engines, but more affinity driven by relationships and trusted sources.

            If you want to know who to use for internet law, who can help you with an ESOP or what company is building quality apps, then social is a great place to get real feedback and reviews from people who have ACTUALLY used those services or know their work.

            A B2B Social Media Strategy

            Understanding how your target customers are using social media is key to gaining visibility, providing education to and engaging with these targets.

            1. Customers are asking their network for recommendations
            2. They are qualifying your company on social media
            3. These targets are educating themselves on your products & services

            Has Anyone Heard of this Company?

            A go to question asked by many business owners, executives, directors, buyers, managers, etc.
            This is very powerful.

            If an executive reaches out to their network asking for personal feedback on a company and one of their peers responds with good things to say, then you are on your way to landing new business.

            While not every business will get a personal recommendation, if you have been marketing yourself well, then someone will at least know of you and respond with something like “I’ve seen this company and they look like they know what they are doing.”.
            This is the next best thing, because you have built a small amount of social capital and trust with this target.

            This stage of discovery is very important and completes the infinite loop of growth through marketing, which you can see clearly in our content marketing funnel (which is more of an hourglass), where past customers become salesmen for your business.

            Who Are You Really?

            Once a customer has been made aware of your business, whether it was from a referral on social media or they got nothing on social and asked the wise search engine Google, they will absolutely look your company up on social media.
            Again this is a critical B2B Social Media step.

            While the majority of B2B product & services companies are served well on LinkedIn, it is important to understand that these same customer targets have social profiles on many platforms and will look to find you where they are at in the moment (this could be Facebook, Twitter, Instagram, YouTube, Pinterest in addition to LinkedIn).
            Plus, you will have a more diverse result in the search engines with a cross-platform social media presence. More results, Knowledgegraph inclusions, image results, Twitter feed, etc.

            These customers will look to see if you are a legitimate business and size you up to see if you are a good fit.
            Questions like “Are they too big?”, “Are they too small?”, “Do they think like I think?”, and many more. This is where being clear on your own brand and business is important, because it will qualify buyers for you in a very efficient way, driving better leads into your sales funnel.

            At this point two main things will happen.
            A customer will contact you via phone, form submission or email (they will find this info on your social profiles, if you have built them out completely).
            Or the customer will educate themselves more on a specific product or service.

            How Will Your Product or Service Help Me?

            This is what most businesses think of as soon as they hear B2B Social Media or Social Media Strategy.
            And rightfully so, because it is so critical.

            Customers need to understand:

            • What problem you solve
            • What you sell / solution you provide
            • How it works
            • Why it fits their needs
            • Why you are better or different
            • Your process

            Social Media is a great place to get this clarifying, compelling and enlightening content in front of prospective buyers.
            These customers are comparing you to your competitors and the more you can educate them, the better chance you have of winning that business.

            While you will want this content to primarily live on your website, social is the channel you will distribute this educational material to ensure it gets seen and gets the buyer back to your site where you can convert them or reach back out and communicate in other ways.

            Types of B2B Content for Social Media

            • Blog Posts
            • Whitepapers
            • Ebooks
            • One Sheeters
            • Video
            • Infographics
            • Research Papers
            • Webinars
            • Case Studies
            • Podcasts

            Depending on your product or service the mix of B2B content types will differ and the tactical strategy for each channel can be tailored as well.

            B2B Social Media Research & Tactics

            As with any marketing you should conduct research to identify key information to that will guide the marketing efforts. B2B Social Media is no different.

            Our recommendation is to take the research beyond social as well by using Google search query data (the keywords) and pair it with social media research on your target customers social platforms, including the less thought about forums and groups such as Quora and LinkedIn groups.

            Creating an inventory of who your target prospects is very important and taking this even further by identifying the stakeholders in those companies and engaging with their personal accounts on social will drive massive results.

            This leads us to a few specific tactics that we recommend for a superior B2B Social Media Strategy.

            Following and engaging with the business accounts of your prospective customers, the individual accounts of the decision makers of those businesses and the same for your current customers will create much-needed visibility, awareness, affinity and trust with the organizations that you want to do business with.

            • Like, Comment & Share Posts
            • Favorite, Reply & Retweet
            • Like & Comment using Video

            This exposes you to the businesses you want to work with and gets your customers talking about you more, while at the same time you are indirectly getting in front of other potential customers who also engage with the same companies you are targeting.

            This works like a charm and very few businesses are doing this!

            You can learn more about our approach to social media here: https://acumenstudio.com/social-media-marketing-agency/

            How Do I Know If It’s Working?

            To be 100% Honest, this isn’t easy for most businesses.
            Tracking, monitoring, analyzing, measuring and reporting to identify an ROI on your B2B marketing and social media efforts takes using platforms that can help you measure impact, attribution, and sales.
            Most businesses are not equipped to do this (as are most marketers!).

            You will either need to educate yourself on using platform specific social media analytics, social media tools such as Hootsuite, Buffer, SproutSocial, etc. or hire an agency to help you with this.

            What we can tell you is that social media for B2B companies Pays Off BIG!

             

            Download a Social Media Case Study Below to Learn More

            Or, You can give us a call now at 866-357-7422 to talk.

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              B2B Content Marketing, B2B Digital Marketing, Digital Strategy

              We often see companies, agencies and marketers using the term Marketing Strategy interchangeably across a broad number of initiatives and tasks that are really different from each other and need to be defined as different up front to make sure everyone is on the same page which will eliminate work overlap or double up and make the work more effective.

              Where we see this the most is a B2B business has Strategic Objectives where part of solving for those objectives is having a B2B Marketing Strategy and to solve for that marketing strategy you need a B2B Marketing Tactical Strategy and finally you’ll need to execute the tactics that are a part of the tactical strategy.

               

              That’s a Mouthful! But let’s break it all down through an example.

               

              B2B Marketing Strategy

              The B2B Marketing Strategy should support the businesses strategic objectives by giving a clear plan as to how it will accomplish this overall.

               

              For example:

              A Manufacturer wants to launch one of their products into a new market in the next year.

              They need to achieve $200,000  in sales by the end of the first two quarters to feel the new market will be sustainable.

              The sales team tells the marketing team that they will need at least 4 leads per day to close that sales number.

               

              The Marketing team would need to know several things…

              • What is the product
              • What is the target market
              • What is the budget for the marketing initiative

              The Marketing team would then create a plan that reads something like “Over the next 30 days we will build a campaign plan that uses this message, includes these assets, targets these buyers, using this ad spend budget, with a goal of generating this number of leads per day”

               

              Obviously it has more detail, but you get the point.

              There’s your Marketing Strategy.

               

              B2B Marketing Tactical Strategy

              The Tactical Strategy should support the marketing strategy in it’s goal.

               

              For example:

              The Marketing Strategy was “Over the next 30 days we will build a campaign plan that uses this message, includes these assets, targets these buyers, using this ad spend budget, with a goal of generating this number of leads per day”

              The Individual Marketing Team Members would need to know several things…

              • What is the goal (x number of leads)
              • What is the ad spend budget)
              • What is the target market

              Those team members can then research their available platforms to identify where the best opportunity is for targeting and distribution to reach those goals and come up with a Tactical Strategy that reads something like “We will use these platforms, with these ad types, targeting this criteria (keywords, geo, industry, company, job title, etc.), using these budgets for each of the platforms, which will generate this number of leads per day.”

               

              Again more detail would exist, but again you get the point.

              There’s you Tactical Strategy.

               

              So then all that’s left is to get approval and execute on the tactics of the tactical strategy, which satisfies the marketing strategy that satisfies the business strategic objectives.

               

              Are you interested in having someone work on your Tactical Strategy?

               

              Call Us at 314-736-4434

              Or Submit your information below

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                B2B Content Marketing, B2B Digital Marketing, Digital Strategy

                The Project Shuffle – When One Client Takes Priority Over Another

                The project shuffle – gets tedious and exhausting, doesn’t it? However, it happens more often than not when you work in the constantly changing digital marketing landscape. This is where your project management skills are put to the test. It is where you learn the quirks of the client and how to move the processes along with each task to meet the deadlines.

                 

                How Do You Prioritize with Project Management?

                Determining priorities with client projects means that you have to sit down and take a look at the bigger picture. It is not the simple shuffle of tasks that will make things run smoother, its the negotiation in your mind that tells you okay this makes sense and it will not interfere with the workflow. That it will benefit the team.

                • Read the client contracts
                • Learn your client’s quirks and what they pay the most attention to.
                • Sit down with Team Members to discuss tasks at hand.

                 

                Agreeing On What Needs to Be Reprioritized

                Project management with multiple clients is not just about you and the client. The bigger picture is to make sure that projects are getting done correctly and efficiently without overloading team members with tasks for that project on top of other client projects. When it comes down to making these changes, an internal meeting with all team members involved is important. Sit down, write out what is happening on a whiteboard, and reach a consensus as to what can be put on hold and pushed back. More often than not reprioritizing can be difficult if one team member is responsible for major portions of work and already has a lot on their plate. Talk with them and discuss what can be done to alleviate the stress and make it possible to reprioritize projects.

                 

                Talking it out with all team members involved is more important than just deciding on your own as the Project Manager.

                 

                Call Us at 314-736-4434

                Or Submit your information below

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                  B2B Content Marketing, B2B Digital Marketing, Content Marketing, Digital Marketing, Digital Strategy

                  Project management tools come and go. There are those that work for a while and then they lose their value as your workload increases and the functionality does not meet your needs. This is why I keep my project management starting at a basic old school technique of my trusty notebook and pen while using the Wrike project management platform.

                   

                  As 2019 rolled around we gained a handful of new clients and that meant my workload doubled within a short amount of time. In order to keep up with the fast pace of an increasing workload, I continued using my notebook and list system to keep track and prioritize items that I had to check and follow-up on in Wrike.

                   

                  The 6 steps I take every morning to manage daily tasks

                  1. Make coffee (the most important step)
                  2. Sit-down and go through emails
                  3. Make my to-do list
                  4. Discuss priority items with specific team members
                  5. Go through current Wrike tasks for clients and check-in
                  6. Create new tasks in Wrike and assign them out.

                   

                  Repeat this step as needed and daily. It helps me keep track of progress and what is moving forward or on hold. Missing those important emails in the sea of subscriptions and newsletters will push you back in progress on projects. Not everyone works in the same time zones, some people get started on work super early, and some work late into the night.

                   

                  It is also important to understand that when managing multiple clients with various projects, that not everything can be done at once and that prioritizing is important. Each project has its differences, but the best thing to do is to sit down, organize, and get things together before seizing the day. Think strategically about how the workflow will play out for not just you, but your team as a whole.

                   

                  Call Us at 314-736-4434

                  Or Submit your information below

                   

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                    Analytics & Analysis, B2B Content Marketing, B2B Digital Marketing, Digital Marketing, Digital Marketing Audit, Digital Strategy, Paid Search, Search Engine Optimization

                    You are working on reporting for a client and you open Google Ads to look at the conversions for the last 30 days, the cost per conversion, etc. You then go look at All Conversions by going to the tools section, measurement then conversion expecting to find the conversions you set up. But instead, you find these new Google Hosted local actions that are generating a higher number of conversions.

                     

                    If you’re like most digital marketers, you were in that situation and found these new conversions in your Google Ads account. Sure, the more conversions are great but if they aren’t an accurate representation of the work you are doing, you probably don’t want them being reported on.

                     

                    That’s the position we found ourselves in, however, we have not successfully found a way to remove these without contacting Google support OR even figured out how to get these conversions to show up for all of our accounts. So that leads me here, writing this blog on how I think these might show up in some accounts but not all and what they mean.

                     

                    Here is Google Ad’s explanation on what each of these conversions means https://support.google.com/google-ads/answer/9013908?hl=en

                     

                    Depending on the company, some of these conversions will be more helpful to you than others. For us with B2B, the only one of these local actions we would justify as “accurate” and “relevant” is website visits.

                     

                    After a lot of digging, I found that the accounts with these Google Hosted local actions (sometimes) only show up if their Google My Business is linked with their Google Ads as a local extension.

                     

                    The accounts showing these Google hosted conversions were linkedin Google My Business under linked accounts.

                    Google My Business Linked Accounts Linking Accounts

                    Be careful, because even if you think the accounts are synced, they may not be linked. After adding a local extension for an account, that business showed up in this section. BUT, still do not have the Google hosted conversions showing up in the Google Ads account. *eye roll*

                     

                    So here we are. Still reading forums and asking questions to try and figure out how these conversions show up in some accounts and not others and how or if they can be removed.

                     

                    These are the things that keep marketers up at night am I right?!

                     

                    Call Us at 314-736-4434

                    Or Submit your information below

                     

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