You are working on reporting for a client and you open Google Ads to look at the conversions for the last 30 days, the cost per conversion, etc. You then go look at All Conversions by going to the tools section, measurement then conversion expecting to find the conversions you set up. But instead, you find these new Google Hosted local actions that are generating a higher number of conversions.
If you’re like most digital marketers, you were in that situation and found these new conversions in your Google Ads account. Sure, the more conversions are great but if they aren’t an accurate representation of the work you are doing, you probably don’t want them being reported on.
That’s the position we found ourselves in, however, we have not successfully found a way to remove these without contacting Google support OR even figured out how to get these conversions to show up for all of our accounts. So that leads me here, writing this blog on how I think these might show up in some accounts but not all and what they mean.
Here is Google Ad’s explanation on what each of these conversions means https://support.google.com/google-ads/answer/9013908?hl=en
Depending on the company, some of these conversions will be more helpful to you than others. For us with B2B, the only one of these local actions we would justify as “accurate” and “relevant” is website visits.
After a lot of digging, I found that the accounts with these Google Hosted local actions (sometimes) only show up if their Google My Business is linked with their Google Ads as a local extension.
The accounts showing these Google hosted conversions were linkedin Google My Business under linked accounts.
Be careful, because even if you think the accounts are synced, they may not be linked. After adding a local extension for an account, that business showed up in this section. BUT, still do not have the Google hosted conversions showing up in the Google Ads account. *eye roll*
So here we are. Still reading forums and asking questions to try and figure out how these conversions show up in some accounts and not others and how or if they can be removed.
These are the things that keep marketers up at night am I right?!
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