1-866-357-7422

724 N 1st Street, Suite 200 St. Louis, MO 63102

mobile-logo
Top

Paid Search

4
0
Analytics & Analysis, B2B Content Marketing, B2B Digital Marketing, Digital Marketing, Digital Marketing Audit, Digital Strategy, Paid Search, Search Engine Optimization

You are working on reporting for a client and you open Google Ads to look at the conversions for the last 30 days, the cost per conversion, etc. You then go look at All Conversions by going to the tools section, measurement then conversion expecting to find the conversions you set up. But instead, you find these new Google Hosted local actions that are generating a higher number of conversions.

 

If you’re like most digital marketers, you were in that situation and found these new conversions in your Google Ads account. Sure, the more conversions are great but if they aren’t an accurate representation of the work you are doing, you probably don’t want them being reported on.

 

That’s the position we found ourselves in, however, we have not successfully found a way to remove these without contacting Google support OR even figured out how to get these conversions to show up for all of our accounts. So that leads me here, writing this blog on how I think these might show up in some accounts but not all and what they mean.

 

Here is Google Ad’s explanation on what each of these conversions means https://support.google.com/google-ads/answer/9013908?hl=en

 

Depending on the company, some of these conversions will be more helpful to you than others. For us with B2B, the only one of these local actions we would justify as “accurate” and “relevant” is website visits.

 

After a lot of digging, I found that the accounts with these Google Hosted local actions (sometimes) only show up if their Google My Business is linked with their Google Ads as a local extension.

 

The accounts showing these Google hosted conversions were linkedin Google My Business under linked accounts.

Google My Business Linked Accounts Linking Accounts

Be careful, because even if you think the accounts are synced, they may not be linked. After adding a local extension for an account, that business showed up in this section. BUT, still do not have the Google hosted conversions showing up in the Google Ads account. *eye roll*

 

So here we are. Still reading forums and asking questions to try and figure out how these conversions show up in some accounts and not others and how or if they can be removed.

 

These are the things that keep marketers up at night am I right?!

 

Call Us at 314-736-4434

Or Submit your information below

 

    by
    Share
    3
    0
    B2B Content Marketing, Content Marketing, Digital Strategy, Paid Search, Search Engine Optimization, Social Media Marketing

    For the 18 years that I (John Bracamontes) have done work online and in the digital marketing space, not once had I ever submitted work to be recognized as a job well done.
    My opinion was that the work spoke for itself, because I drove leads, and leads meant new sales, and new sales meant higher revenue for my clients.

     

    “Why Would I Need An Award To Show Greatness?”

     
    Is how I thought.

    I’ve seen over the years other agencies share in the successes of their teams and genuinely promote how great their clients are, which began to soften my perspective on the benefit of awards and recognition for the work outside of its result.

    I realized that uniting with a sense of pride on what you do for others, recognizing the value and celebrating together is massively powerful.

    So this year, Acumen submitted one entry in the St. Louis Business Marketing Association’s B2B Marketing Excellence Awards.

    That night the team was recognized for the work we did (and do), we had fun and celebrated together, celebrated with others and set a precedent for the future of the agency.

    No longer will we hide our wins and pride for the value we bring to those who choose to work with us!

    And Thanks to Kopytek.com for being such an amazing group to work with!

    by
    Share
    2
    0
    Analytics & Analysis, Business, Content Marketing, Digital Marketing Audit, Digital Strategy, Email Marketing, Hedge Fund Digital Marketing, Paid Search, Private Equity Digital Marketing, Search Engine Optimization, Social Media Marketing

    The job of marketers is becoming more and more complicated.
    We now have access to so much data on customer insights via analytics tools and are expected to know how to measure and what the data means.
    Recently a study from Forrester shows how organizations successfully use marketing analytics tools to develop relevant & compelling customer experiences.

    Consumers expect to find what they want from their smartphones, tablets and laptops at any time from anywhere. These behaviors and commonly referred to micro-moments give marketers more opportunities to connect and engage. They also allow marketers to identify valuable insights about consumer behavior.
    Effective marketing measurement is is the key to success here.

    To understand the challenges we marketers face in measuring performance and creating the technology & tactic recommendations, Google commissioned Forrester to perform a survey of 150 marketing, analytics and information technology executives. The research shows how successful marketers are able to leverage analytics tools effectively so they make the most of consumer interactions.

    Key findings

    • Marketers must be able to link marketing performance to business results. Of the survey respondents who were identified as “sophisticated marketers”, 53% said they adhere to well-established KPI’s & metrics that tie directly to business objectives. These marketers work with companies that are at least 3X more likely to hit their goals than other organizations.

    • The right tools are critical to success. 26% of marketers surveyed believed that their marketing analytics tools are well-integrated & work seamlessly together. Contrast that with marketers with well-integrated tools who are more likely to outperform revenue goals.

    • Marketers that employ complete itegrated marketing analytics platforms see an increase in performance and results. Smart marketers who deploy a complete integrated marketing analytics stack of five or more tools are 39% more likely to see improvement in the overall performance of their marketing efforts.

    To Download and learn more about improving marketing performance with analytics, check out the full study, “How Marketing Analytics Increases Business Performance” by filling out the form below.

    Download "How Marketing Analytics Increases Business Performance"

    * indicates required



    by
    Share
    2
    0
    Business, Content Marketing, Digital Marketing, Digital Strategy, Paid Search

    These changes have been taking place over the past few weeks, but they are not very solid.

    We wanted to give you a clear picture of the new Google SERP changes that could have a massive impact for search marketers.

    First, let’s look at the old Google SERPs.
    You would find typically 3 text ads above the 10 organic search results and 8 text ads down the right side rail of the page.
    You can see how this SERP orientation looks below.

    Old Google SERPs

    Now let’s look at the New Google SERPs.
    In the new Google SERPs layout we find 4 texts ads above the 10 organic search results and 3 text ads below the organic search results at the bottom of the page. NO text ads down the right side rail of the page.
    You can see how this SERP orientation looks below.

    New Google SERPS March 2016

    Why is this a big deal?
    There are a number of reasons.
    1. We now no longer have ad positions 8 – 11 on the first page of the search results. While these positions may not have produced high volume returns, they definitely contributed to incremental and profitable revenue for many companies.

    2. With a 4th text ad above the organic results it pushes the organic search results even farther down the page. This is probably one of the largest hits to organic search since the last major algorithm change!

    Will this layout remain in place?
    Not sure. The data on Google’s end will determine that.
    If usage remains consistent by advertisers & consumers and ad revenue increases slightly, then it likely will remain.

    What are your thoughts on the new Google SERP changes?

    Check out a video explaining this in more detail.

    by
    Share
    2
    0
    Business, Content Marketing, CPA Digital Marketing, CPA Marketing, Digital Marketing, Digital Marketing Audit, Digital Strategy, Financial Services Digital Marketing, Financial Services PPC, Financial Services SEO, Financial Services Social Media, Paid Search, Search Engine Optimization, Social Media Marketing

    We are always putting out content on digital marketing tactics for SEO, PPC, Social Meida, Email Marketing and Analytics, but the truth is we really are a Content Marketing Agency.

    Our Definition of a content marketing agency is one that creates content based on research and strategic principles that generate awareness, drive more traffic, leads, form submissions, phone calls, new customers and revenue.

    We are a Really Good Content Marketing Agency!

    Many agencies, especially here in St. Louis, can write and publish content while calling themselves content marketing agencies, but the truth is, they are rarely strategic and virtually none of them have the deep discipline experience to effectively utilize a multi-channel strategy that will drive results.

    Good Content Marketing delivers results.

    The goal is to ultimately obtain new customers through the strategic exposure and knowlege share that content marketing lends.  Greater visibility, More Traffic, More Leads, Form Submissions, Phone Calls and Revenue.  This is the goal.

    We approach content marketing from a very technical position.

    • First, we get to know a company at it’s core.
    • Then focus on the why, the how and the what.
    • This allows us to perform meaningful research into the behaviors of users and potential customers around strategic topics and terms.
    • We then perform a content gap analysis to identify what content does exist or needs to exist on your website.
    • The modification of the existing content and addition of the missing content is outlined and implemented.
    • We then monitor, analyze and recommend tweak or additions thereafter to continously optimize the content marketing efforts.

    St. Louis Content Marketing Agency

    We are not a Creative Agency

    There are a TON of agencies in the St. Louis area that call themselves digital marketing firms, content marketing agencies or marketing agencies and try to do the strategic work, but this needs to be handed over to the pros the digital marketing technologists and analysts that know the tools, tactics and research methodologies.

    We’re not just in St. Louis

    Mentioned alot here in this article are “St. Louis Content Marketing Agencies” or Marketing Agencies in general, but we actually have phenomenal clients from all over the united states and are working on global campaigns for a couple of our domestic clients.  We just want to be clear in giving examples of what we actually do and what other agencies say they do.  Plus we Love St. Louis and rep this city pretty hard!

    Why work with us on your Content Marketing Strategy

    1. We’re really really good at content marketing
    2. Our goal is to generate as much value as possible for you (authority, leads, customers, revenue)
    3. We are on 24/7.  Accessibility, transparency and getting things done is what we do all of the time.  There is no such thing as too early or too late for us!

    If you want to work with the Best St. Louis Content Marketing Agency or learn more then please contact us by phone or by filling out the form on this page and we will speak with you very soon.

    by
    Share