I’m going to make this a very short article.
I continue to talk to companies who are not seeing results from their “content marketing” or the agencies doing that work for them.
And EVERY TIME it is due to the same thing.
The content is not being distributed effectively.
In fact, much of the time that content isn’t being distributed at all!
Here’s the Thing About Content Marketing Distribution
Many companies and agencies still believe that you can simply create sexy website or write well crafted blog posts and it will generate new business for them.
This is WRONG!
While a sexy website and well formed content is useful when applied correctly, if you do not distribute this to those who will benefit from it most, then you wasted your time and money.
Your content MUST be delivered multi-channel to ensure visibility, awareness, conversion and revenue.
Go-To Distribution Channels
- Website (optimized for search engines and users)
- Blog Posts
- Social Media
- Paid Search
- Streaming Radio
- and more
Wherever your prospects are, you must be there.
Quit just making pretty looking & sounding things and start putting it to work.