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John Auble is the Vice President, Marketing Program Manager, Financial Advisor (FA) Marketing Team

He is an executive-level manager with more than 25 years of experience creating, implementing and tracking marketing, advertising and communications programs with increasing responsibilities in branding and digital strategy.

He is currently a marketing program manager on the FA Marketing Team within Wells Fargo Advisors and has 21 years of FA marketing experience.

His current job responsibilities include:

  • Generating and managing online sales leads for the various distributed sales channels to convert into new accounts and net new assets under management (AUM)
  • Developing FA marketing automation capabilities within the MyMarketing platform (marketing resource platform)
  • Creating marketing pilots and programs for FAs that leverage digital media and also Wells Fargo enterprise marketing group’s best practices/successful programs & approaches

John began his career with the legacy firm as a senior advertising copywriter and has progressed, launching and managing the firm’s first public Web site, client online account access, FA Web page system and Email Express (compliance approved email blast system) prior to becoming a marketing program manager on the FA marketing team.

 

 
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digitally connected financially minded baby boomers study

 

The Original Baby Boomers are a major force in Finance today.
They are the Decision Makers and they have the Money.

1. Financially-Minded Boomers are better plugged in to the internet and search than their younger counterparts (Gen X and Y) when it comes to making financial decisions.

2. Search Engines and Social Channels are highly used to compare and narrow financial choices.

3. Sponsored links and videos are effective media vehicles that connect with financially minded boomers.

These individuals are looking for resources online to help them make financial decisions and the presence of financial providers online gives those providers the ability to communicate the value of their services effectively as well as build credibility and trust.

Fill out the form below to download our full study with statistics on how they engage, where and why.

Download the Full Study on the Digitally Connected, Financially Minded Boomers

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