Why Aren’t Print Companies Marketing Online
Companies in the Print Industry are DOING NOTHING Online. Why?
This is the question everyone should be asking.
We have been asking this question of many printers in the industry and the most common answers we get back always fall into two categories.
- Online Marketing Doesn’t Work For Our Print Company / Print Industry Company
- It’s Too Expensive and Takes Too Long to Get Results
Online / Content Marketing Doesn’t Work for the Print Industry
Not to sound too harsh, but this is just wrong!
We work with a ton of companies in the Print Industry and it works for ALL of them.
It really comes down to doing the marketing activities online that will actually produce results for you. Yes, this sounds a little vague but below are a few details that ensure it works.
- As long as you ARE Targeting a specific audience it works
- As long as you ARE Optimizing your website & Google listing for search engines it works
- As long as your site IS Optimized for conversions it works
Even those details may be a little too vague, but you can read even more detail here: http://acumenstudio.com/print-industry-digital-marketing/
It’s Too Expensive to Market Online
I can tell you it’s much more expensive to NOT market online.
You’re missing out on tons of opportunity and the second your competitors figure this out and start doing it you’re dead in the water. *at least until you start doing it well yourself
The problem really is with our Industry (Digital Marketing / Content Marketing).
There are too many marketers and agencies that say they are the “Guru” of this or the “Expert” in that, but the truth is they just know how to market themselves.
You MUST know the industry you are marketing for (Print in this case) and be good at the tactics of what you recommend (SEO, PPC, Social, Email and Analytics).
If you’re hiring a marketer in-house or an agency ask them these things…
- How well do you know SEO?
- Can you show me an example, tell me how you did it and the results you got?
- How well do you know PPC?
- Can you show me an example, tell me how you did it and the results you got?
- How well do you know Social Media & Paid Social Media (LinkedIn Ads and Facebook Ads)
- Can you show me an example, tell me how you did it and the results you got?
- How well do you know Google Analytics?
- How have you used Analytics to solve a marketing problem?
If you do these things then your online content marketing will work AND will cost less AND will get you More Leads & More Sales.
You can read more about Digital Marketing & Content Marketing for Print Companies by Clicking Here.
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