When it comes to B2B marketing, finding effective strategies to reach decision-makers can be a challenging task. While various platforms and methods vie for attention, LinkedIn has emerged as a standout choice for B2B marketers. Among its many tools, LinkedIn...
We hate talking about the existence of the digital vs traditional marketing divide, but the fact is that print companies face increasing pressure to stay relevant and competitive. Yet, as paradoxical as it might sound, embracing digital tools, specifically, content...
It’s a new year so we thought we’d start the year off with a little fun and share some of the best jokes we could find poking a little fun at the marketing industry. So put down your computer or pen,...
If you’re reading this, you’re likely currently running Lead Ads on Facebook or LinkedIn OR are trying to figure out how to set them up. One of the most critical steps to the set up process is ensuring any and...
We get it, you’re busy. With a million things on your plate, it can be tough to prioritize email marketing, even though you know it’s critical for your business. Email marketing as a discipline is filled with KPIs and reporting...
There’s no doubt that if you’re a human being alive today it is a near 100% guarantee that you’ve heard of, seen or even tasted a Pumpkin Spice Latte. Some of us are fans, others are indifferent, while a few...
If you use Google Drive for your business, you understand the importance of maintaining a clean and organized folder structure to manage your documents efficiently. However, you may have found yourself wondering if there's a way to automate the process...
Social media has become an essential part of every business’s marketing strategy, offering a platform for visibility, engagement, promotion, brand-building, lead generation and closing more sales. However, many businesses lack a clear understanding of their current social media presence, how...
LinkedIn is an excellent tool to generate leads especially for B2B businesses. On LinkedIn, you’re able to use hyper specific targeting criteria to get in front of your customers including company industry, job title, company size, job seniority and more....
Measuring performance is critical for every aspect of your print business and marketing is no exception. In order to see what marketing strategies for your print company are working and where you may need to pivot, there are KPIs you...