B2B Social Media vs B2C Social Media, What’s the Difference?
Are you struggling to understand how B2B Social Media and B2C Social Media are Different?
Some marketers believes that there is no difference, but if you’re in the the B2B space then you know that is completely wrong.
But what is it about B2B Social that is so different from B2C?
John Bracamontes of Acumen Studio breaks down the strategic & tactical differences between the two in this video.
How is B2B Social Media Different From B2C Social Media?
In general it’s about providing different types of information.
But more importantly it’s about understanding your business goal and what you want Social Media Marketing to do for you.
For most Mid-Size B2B Companies the goal for Digital ( and B2B Social Media ) is to generate leads.
This is where most B2C marketers fail because they don’t think like lead generators and sales closers!
Watch the Full Video to learn Exactly How they are different and HOW YOU can do this well for your company.
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