Most Important Email Marketing KPIs To Maximize Your Results
We get it, you’re busy. With a million things on your plate, it can be tough to prioritize email marketing, even though you know it’s critical for your business. Email marketing as a discipline is filled with KPIs and reporting metrics that can feel overwhelming for some. Since you have limited time to dedicate to email marketing as a tactic, we’re sharing the most important KPIs to focus on, helping you maximize your results without getting lost in the data.
Number of Emails Delivered
Your email marketing efforts won’t get you results—whether that means increased website traffic, more phone calls, contact form submissions, or purchases—unless your emails actually land in your subscribers’ inboxes. This is a foundational metric and a good starting point for your email reporting. If you find that a significant portion of your emails aren’t reaching your audience, it’s time to clean your email list. Not only does this ensure your messages reach the right people, but it also improves the overall health of your email marketing account.
Email Open Rate
Once your emails are delivered, the next crucial step is getting recipients to open them. If your open rates are low, it may be time to reassess your subject lines—are they compelling enough to encourage clicks? A low open rate could also indicate that your email list lacks engagement. On the flip side, a high open rate is a great indicator that your subject lines resonate with your audience or that you have a highly engaged list, which you can leverage to further enhance your marketing strategy.
Email Click Through Rate
The click-through rate (CTR) is where the magic happens. This metric signifies the actions your subscribers take after opening your emails, leading them to your website, prompting purchases, or encouraging them to reach out. If your CTR is low, it’s essential to evaluate your email content. Ask yourself: “Is the content compelling enough to entice someone to click?” and “Are there clear calls to action guiding readers toward the next step?” These insights can help you craft more engaging emails that drive action.
As mentioned, there’s an endless list of metrics to measure in email marketing. However, by focusing on these key KPIs, you’ll be well on your way to improving your email marketing performance in no time. Prioritizing these metrics allows you to make informed decisions that can lead to meaningful results for your business.
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