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affinity insurance digital marketing Tag

Recent findings show that the use of Display Ads in Digital Marketing for Insurance Companies is nine times more effective at generating awareness than television, print or radio.

Display Ads for Insurance Companies

 

 

 

 

 

 

 

 

 

The reason for this is that many insurance companies are under utilizing display as a channel to generate awareness and direct conversion. This means a less saturated marketing landscape.  (*check out these display ads from Geico)
Another large reason that Display Advertising is so effective for insurance companies can be attributed to the ability to micro target and personalize.

These more relevant and personalized approaches for display ads increase their visibility as well as drive action from those who are viewing successfully placed creative and messaging.

Display Ad Success for Insurance Companies

  • Personalization
  • Segmentation
  • Placement
  • Attribution
  • and Measurement

To learn more about how we can drive greater awareness and new business for your insurance company, please call, email or fill out our online form.

affinity insurance marketing services and digital marketing

Affinity Insurance Marketing is suited only for the most experienced marketers.
Our specialty is Digital Marketing for Affinity Insurance Groups.

Traditionally affinity insurance marketers had to build their direct marketing lists by identifying the individuals who belonged to certain groups or professions by partnering with those groups or other companies who had this information.

Now that social media has become so integrated it is extremely important to be literate in all digital mediums and channels.
The members of these groups are now self identifying on these channels, we can capture their information and present information to them at the right place and right time.

Effective techniques like retargeting can be used to stay in front of these individuals during their buy cycle.

Most of the Digital Marketing Campaigns for Affinity Insurance products have been for:

  • Term Life
  • AD&D (Accidental Death and Dismemberment)
  • Disability
  • Hospital Indemnity Protection
  • Hospital Accident Protection
  • Dental Insurance

The Importance of Tracking Cross Promotion
Cross Promotion of products to currently insured members is commonplace.
If someone has AD&D, they may purchase Term Life or Hospital Protection, etc.
The problem is that promotions in the past were basically a shot in the dark.

When promoting these products digitally you now have the ability to track at the individual level.
This will provide you with insight into which products are most interesting to your currently insured members and will generate enrollments and applications quicker, while spending less money.

Target, Identify, Connect, Capture and Convert.

Download a Digital Marketing Case Study for an Affinity Insurance Term Life Product by entering your information below

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Contact Us for more information on our Affinity Insurance Marketing and Digital Strategy.