Recent findings show that the use of Display Ads in Digital Marketing for Insurance Companies is nine times more effective at generating awareness than television, print or radio.
The reason for this is that many insurance companies are under utilizing display as a channel to generate awareness and direct conversion. This means a less saturated marketing landscape. (*check out these display ads from Geico)
Another large reason that Display Advertising is so effective for insurance companies can be attributed to the ability to micro target and personalize.
These more relevant and personalized approaches for display ads increase their visibility as well as drive action from those who are viewing successfully placed creative and messaging.
Display Ad Success for Insurance Companies
- and Measurement
To learn more about how we can drive greater awareness and new business for your insurance company, please call, email or fill out our online form.