724 N 1st Street, Suite 200 St. Louis, MO 63102

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digital strategy Tag

It’s important for everyone to understand what WE DON’T DO.

We ARE NOT a design / creative agency.
We ARE NOT a PR agency.
We ARE NOT a copy writing house.

What WE ARE is a strategic content marketing agency that uses search engine and social media data to identify market demand, how that demand is sought, how the channels which deliver answers to that demand present options / solutions and then turn that research into a plan which we execute on.

We ONLY CARE about meeting the goals set.
If you want 30 leads each month, then we’ll get it for you.
If you want to understand what channels have the highest opportunity for new sales, then we’ll figure it out.
If you want us to build the assets and infrastructure to distribution, collect and close new business, then we’ll create it.

We DO NOT CARE about Facebook. We care that Facebook can deliver a sales outcome for you.
We DO NOT CARE about LinkedIn. We care that LinkedIn can deliver a sales outcome for you.
We DO NOT CARE about Email. We care that Email can deliver a sales outcome for you.

Get what we’re saying?!

It’s not about the channel, it’s about what the channel can do for you.
The market tells us if it’s working by engaging and converting with content.
We focus on the goal, what the market is asking, where they are asking it and how the channels choose to present content.

Channels come and go.
Trends in design and copy writing come and go.

Our process focuses on capitalizing on the channels and the tactical trends that will move you towards your goals.

So if you are most concerned with creating a strategy to ensure your business is seen online, drives more leads and closes more business then talk to us.

If you are more interested in the shade of red in your email footer not looking the same on your desktop screen and your iPhone DO NOT talk to us!

All We Do Is Win.

Many businesses have no clue how effective their digital efforts are within and outside of the organization. Teams are reporting to executive vanity metrics and isolated analyses that don’t tell the whole picture. This leads to the continued state of “You don’t know, what you don’t know”.
This is a problem!

Understanding how you compare and how effective your organization is a digital competence practice can dramatically increase your ability to be efficient and effective at strategic operations, marketing and finance. This will translate to higher margins, lower cost of visibility, increased employee happiness, lower cost and an increased number of new customers.

Creating this scoring framework for your Digital Competence can bring structure and clarity to optimizing your business in two ways: first, by defining where digital technology has the greatest impact and, second, by providing a clear method for assessing how your company compares with the competition in capability areas that will be essential for success in the face of digital change.

A fact-based assessment of a company’s digital competence can provide executives & managers with the intelligence needed to keep moving in the same direction or make a pivot when the digital scorecard has raised red flags.

As an example:
In retail markets, the paramount priority may be creating highly relevant omnichannel customer experiences that build strong relationships with a target demographic.

For an auto supplier, on the other hand, the key issue may be how well it meets customer needs in areas like infotainment and assisted driving, or how effectively it deploys digital tools in its own business to manage its supply chain, inventories and product development.

Defining where digital contributes the most value in a given industry is the first step in assessing where a company falls on a spectrum of excellence and leadership. It also helps identify where insurgents are disrupting the status quo and how quickly.

Check out this graphic on how retail can leverage Digital effectively in 6 key areas

Digital Scorecard 6 Key Areas

View more about how Private Equity firms use this in their due diligence process from this article by Bain: http://www.bain.com/publications/articles/measuring-companys-digital-competence.aspx

Contact Us if this sounds like You, We want to hear your struggle & Talk through Solutions

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