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Digital Marketing for Hedge Funds

 

Since the ban was lifted on Marketing for Hedge Funds some have jumped in and gotten down to business by putting together comprehensive marketing plans, others have done nothing and most are wondering what they should do and how to start.

It makes sense to believe that most hedge funds would not run at full speed immediately or do nothing at all. The majority would fall somewhere in the middle, trialing things to find what works for their fund / brand.

What you should do First
The quickest and easiest way to start marketing a fund is digitally.
The reason Digital Marketing for Hedge Funds is so effective, is due to the ability to generate a large volume of awareness and engagement quickly.

Another very important quality of digital marketing is the ability to monitor and measure accurately.
Being able to track your Return on Investment is imperative.
With digital you have the ability to see what channels drove the most engagement, who actually engaged with your brand and what they engaged with. This will give you the ability to message to individuals more effectively: “Saying the right thing in the right place”.

Another critical element of digital marketing is testing your messaging and creative presentation of those messages.
This is something that traditional marketers have done for decades, but digital can do it faster, cheaper and more accurately.

What Next?
Digital Marketing is a continuous cycle of hypothesizing, strategizing, executing, monitoring, measuring and starting the cycle over.
Tools that are used in Hedge Fund Digital Marketing strategies are:

    • Web Design and Development
    • Pay Per Click Advertising
    • Search Engine Optimization
    • Display Advertising
    • Retargeting
    • and more

Once these digital efforts have been put in place you can build out even more robust strategies that include using the digital data to put on events, send direct mail, develop partnerships and other initiatives most effectively.

Contact us for more information about marketing your Hedge Fund online.

PPC for Private Equity

Private Equity has traditionally sourced deals through personal and professional networks, direct and referral. PPC (Pay Per Click) has not been used much in the industry.

Why hasn’t Private Equity used PPC?
The simple answer is they haven’t had to.
Now deals are becoming harder to source and competition has increased through the creation of many new PE firms.

How can Private Equity firms use Pay Per Click?
The search engines give you the ability to look inside at what people search.
We can identify search queries that are relevant to your firms offering.
“St. Louis Private Equity Firm”
“Investment Options to Grow my Business”

We can bid on terms like these and drive paid traffic to your firms website, where they can learn more about their options, contact you via email or call you by phone.

It really is that simple.
New Traffic = New Leads = Increased Deal Flow = More Closed Deals!

Knowing who to target
By matching search queries to intent we can identify what type of person is conducting the search.
A business owner, industry parter (Broker Dealer, Retail Bank, etc.) or a professional service provider (Advisor, Attorney, Accountatn, etc).
This is important because we can present the most meaningful information to them.

How else can this be used
Using search data, we can generate marketing or industry insights for your firm when considering a new business. This can be done industry wide or at the stage of feasibility.

PPC is a great tool within the entire spectrum of the Private Equity Digital Marketing suite.