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marketing strategy Tag

Just a quick post today on something very important to us.

What is the Best Marketing Technology?

Answer: A Question

Questions are the most powerful tool we have as marketers.
What you don’t know affects the outcome of your efforts.
Many of us have solutions or “know” the market.

The biggest thing we must focus on is The Goal.
To know the Goal, we must ask what it is, if it isn’t known (which is an answer to your question) you must define it, which will require even more questioning.

This cycle continues across all aspects of marketing, business, relationships, LIFE.

Question Everything & Execute Intelligently!

How Can I Tell if My Marketing is Working

Yeah, we know.
When it comes to marketing this is one of the most commonly asked questions by businesses.
And it is one of the most avoided questions by agencies and marketers.

Why?
Because it isn’t easy for most people to figure out what works, what doesn’t and why.

Many of the large fortune 1000 companies and high tech businesses have sophisticated media mix models and attribution models they apply to figure out how all of their marketing efforts affected sales, but for the smaller organizations this type of data analysis and insight development is not affordable and hard to get to.

But it doesn’t have to be that way!

There are so many tools available for measurement, analysis, attribution, prediction and recommendation that anyone can have a level of marketing intelligene that rivals any of the BIG organizations.
Tools like Google Analytics, Alteryx, Tableau and statistcal applications like “R” can be used an applied to generate massive insights into marketing performance and what to do next.

We have developed a very streamlined way to get to this data and these insights that makes being Smarter about marketing and understanding what resulted from those efforts really easy.

If you are interested in learning more please contact us through our form on the site or give us a call directly!