Commercial Real Estate Funds have HUGE opportunity to grow with so many deals to be made in the market.
The great news for funds like yours is that investors are clamoring to find reputable firms who are engaging in profitable deals and developments.
The question that most commercial real estate funds have though is, “How can I find new investors?”.
In this post we share two of the easiest ways to connect with these new investors.
Competition in the Real Estate Fund Space
Competition online from platforms like Fundrise, Crowdstreet are real competitors that are crowding the space, but real accredited investors aren’t using these platforms. Private Accredited Investors, Institutional investors and family offices are all looking for the expertise of successful / proven firms & funds that can the get job done with deals that will pay off big.
How Commercial Real Estate Funds Can Increase Investor Leads Online?
Most real estate funds simply reach out to their existing network. Previous investors, partners, colleagues, friends and family are all strong sources for raising funds. And while that will bring success there is the obvious limit our how much liquidity exists within that network.
But what if you want to go bigger by raising more capital and closing larger deals?
To increase capital you have to expand to outside of your current network and using digital marketing will get your there. Advertising to investors online is literally the most effective way to scale your visibility and generate new investor leads. Here are a couple strategic approaches to how this will work.
- Investor Acquisition Online using LinkedIn Advertising
- Advertising on Investor Networks and Publications to Increase Awareness & Investor Leads
Finding New Commercial Real Estate Investors for your Fund using LinkedIn Advertising
Most fund managers know that LinkedIn is a great network to connect with and directly reach out to commercial real estate investors, but what most don’t know is how to run successful campaigns on LinkedIn that are efficient and scalable which deliver a consistent flow of eager accredited investors.
Running these ad campaigns get you in front of those investors and makes it easy for them to see your message and connect by calling, messaging or getting more information to start the conversation on investing with in your fund.
Increase Visibility for Your Commercial Real Estate Fund by Advertising on Investor Networks & Publications
This is similar to the LinkedIn ad campaign strategy but different in that you aren’t targeting individuals but instead making your firm / fund visible on the finance, real estate, and investment websites and publications those investors are reading.
By sharing the message on your ability to drive big returns for investors, you’ll have a consistent flow of opportunities that will fuel your funds growth.
If You Want to Talk With Us About How You Can Increase Your Investor Leads or Have Questions, Call Us at 866-357-7422
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