This is a great question and really depends on your goal.
If the goal of your current efforts is to generate leads and sales then the importance of an email signature is much lower. But if your goal is brand awareness or recognition then the email signature becomes much more of a priority, as it can play a big role in that effort.
Here we’ll explore each of these scenarios a little further.
Are There Email Signature Rules?
There really are no standards or rules for email signatures.
Of course many people recommend including a lot of the same things so we are confident in telling you that in most cases you’ll include…
- Your First and Last Name
- Email Address
- Company Website
- Office Number and or Direct Phone Number
- Company Address
- Company Social Media Links
Including these things gives you a more complete signature that makes you at minimum, professional looking and gives people the ability to reach you!
But in some cases you may not want to include some of this for privacy reasons which is okay and again points to the fact that there really are no rules.
Importance of Email Signature for Lead Generation and Sales
If your goal is to generate more leads and sales then it’s less important to focus on the email signature because you are basically trying to get people to see you, find you and talk to you. If all of your time is spent debating on what goes into an email signature like the color, the language, the exact links, etc. then you’ll be wasting time not selling.
But a reason for focusing on the email signature is that it does allow the prospect to have direct contact information for you which is important to ensure you can connect and close deals with people that you’re emailing.
Importance of Email Signature for Branding
This is what you’ll hear most often about when researching if email signatures are important.
And if your goal is to create stronger brand awareness and recognition then the email signature can be an important piece of that since it will be seen by every one of your customers and prospects.
Email Signatures for Brand Recognition
By keeping things consistent more people will know it’s you when they see the same branded elements over and over.
Email for Brand Awareness
By having strong branded elements in your email signature it can amplify your brand’s awareness in the marketplace as an option and stand out among competitors.
Trust Building in Email
Combining the elements of brand recognition and awareness builds trust with existing customers and prospects allowing you to nurture relationships more effectively, maintain and grow your business.
Likeability Through Email
Your brand sets you apart and you want the people who like you to work with you, so including elements that showcase your uniqueness will increase how much those people like you!
So YES! The email signature does matter, but it matters differently and in different amounts for specific situations. What’s your company’s goal or email signature situation!
If You Are Looking to Focus on Getting More Leads & Sales (not Branding) or Have Questions, Call Us at 866-357-7422
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