Ad Campaigns for B2B – How to Make Them Work (more leads and paying less)

Ad Campaigns for B2B – How to Make Them Work (more leads and paying less)

Do you know your target customer?  I mean REALLY KNOW who that customer is?

It’s very likely that you actually do, but the issue with ROI for most businesses when running ad campaigns online is that they don’t know how to target those customers online.

85% of B2B Marketers say they know their target buyer, but only 60% are confident in knowing what or how to get in front of them online.

Here we’re going to talk about the specifics of how to ensure your B2B Ad Campaigns are successful and a big part of that is your targeting.

Let’s explore how to effectively target these customers and how to identify what content to create and use when running these ad campaigns.

B2B Ad Campaign Targeting

Ensuring you are getting in front of the right people.

You’ll see higher ROI, eliminate wasted ad spend and have something that actually works!

Listed below is our recommended approach for a B2B ads targeting model.

LinkedIn

• Defined Demographics (geo, age, sex, job title, etc.)
• List(s)
  • Customer Email List
  • Leads Email LIst
• Retargeted Website Visitors

Facebook

• Defined Demographics (geo, age, sex, job title, etc.)
• List(s)
  • Customer Email List
  • Leads Email LIst
• Retargeted Website Visitors
• 1% Lookalike Audience(s) *after you’ve found a message / offering that works

Google Ads

• List(s)
  • Customer Email List
  • Leads List
• Retargeted Website Visitors
• Retargeted Website Visitors
• Similar Audience(s) *after you’ve found a message / offering that works

It’s important to note that using audience expansion targeting is not recommended until you’ve found a message and offering that works.  This will ensure you don’t waste ad spend as you grow outside of the most accurate targeting options.

How to Identify What Content to Create for B2B Buyers

This is extremely critical to the success of your campaigns.

In most cases B2B companies know what their customers need and are looking for.

And again most of the time you can just create that content. (you need part X and we have part X, let’s work together)

But you can only say that so many times before people start ignoring it.

Do this to find new content that will get your customers thinking about you and buying from you more often.

• Do Keyword research using Google Keyword Planner, SEMRush or the MOZ keyword tool
• Use that keyword research to look at publications, Quora,Social Media and Reddit to find the questions and answers being asked and given in the marketplace
• Write posts, articles, white papers or make videos on those keywords, questions and answers

Doing these two things will give you exactly what you need to get more traffic, phone calls, leads and more sales!

Learn more B2B Content Marketing Strategies & Tactics here: http://acumenstudio.com/b2b-content-marketing-agency/

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