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Digital Strategy

Want to to know more about the Real Advantage of Digital Channels for Financial Advisors?

This Digital Financial Advisor Report provides insight into how Financial Advisors engage with online and offline media when conducting investment research, and how advisors are prompted to move through the decision process from awareness to recommendation / use of the investment product and on what type of materials & methods advisors use when communicating recommendations to clients.

Quick Stats:
“94% of Financial Advisors used at least 1 internet source for researching investments”

“82% of Advisors are prompted by ads to do additional research”

Download the Full 12 Page Report Below

Social Media Strategy for Banks

 

This is the first part in our Digital Marketing for Banks series: Social Media Strategy for Banks
It’s no secret and certainly nothing new that Social Media has become a must for banks (and most financial institutions for that matter) and knowing how to use it as well as what you can and can’t say is imperative.
We touch on a few key points to plan for and pay attention to.

Strategy
Having some level of strategy always generates more success on social channels.
Things to consider when putting together a strategy:

    • Why will you be active on Social Media? Defining the reason for being there is enlightening and assists in creating a comprehensive strategy.
    • Who is your Audience and are they on Social Media Channels? This is Critical! Define your audience / target and find out if they are active on social channels and analyze how they engage on social networks.
    • How will you Engage? Define what types of information you will share on social networks (news, contests, community events, etc.). If you will be using the channels for customer service then you will need to staff accordingly and create guidlines. If you won’t be using it for customer service you need guidelines on how to field customer service questions that arrive on the social channels.

Compliance
Recently the FFIEC released a guide for social media use by banks and credit unions. The FFIEC’s guidance provides an outline for these banks and credit unions to monitor & manage the risk with being active on social media. This includes policy, monitoring, reputation, privacy and more.
FINRA also has an impact on how a Bank or Credit Union will uses Social Media. With FINRA it is all about monitoring, controlling and accountability. Record keeping and archiving are huge, this is a must and needs to be done at 100%.

Activity / Engagement
Now for the fun stuff.
You need to figure out who will manage the social activity, who will plan the content calendar, who will post, who will respond, will you use paid ads, etc. This falls a little under strategy, but this is so critical to the engagement on these channels. This person or persons will be the face of the Bank or Credit Union and be an extension of the brand, that humanistic injection into these digital spaces.
Whether it is posts, tweets, retweets, likes, shares, follows or pins you want to see that engagement!

Measurement
What should you be measuring?
That depends on the goals of the Bank or Credit Union.
But we can safely say that tracking community growth (followers & likes), engagement metrics (shares, tweets, retweets, pins) and traffic to your website are fundamental mainstays in your reporting.
It may be important to measure and report on your social influencers, online form fills, vanity phone number calls and matching why certain types of content is engaged more often than others and at what times of the day are most effective.

This is just a sampling of what Banks and Credit Unions will need to think about when integrating social media their operation.

You can also check out our page on Digital Marketing for Banks.

If you are interested in Social Media Strategy for Banks you can contact us by filling the form out on the upper right of this page or give us a call at 866-357-7422

digitally connected financially minded baby boomers study

 

The Original Baby Boomers are a major force in Finance today.
They are the Decision Makers and they have the Money.

1. Financially-Minded Boomers are better plugged in to the internet and search than their younger counterparts (Gen X and Y) when it comes to making financial decisions.

2. Search Engines and Social Channels are highly used to compare and narrow financial choices.

3. Sponsored links and videos are effective media vehicles that connect with financially minded boomers.

These individuals are looking for resources online to help them make financial decisions and the presence of financial providers online gives those providers the ability to communicate the value of their services effectively as well as build credibility and trust.

Fill out the form below to download our full study with statistics on how they engage, where and why.

Download the Full Study on the Digitally Connected, Financially Minded Boomers

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Why would anyone follow Financial Brands on Twitter?
We have listed here a list of 10 Reasons why people do it.

1. They Like the Brand
2. To be notified of Offers or Promotions
3. Getting updated brand news
4. Learn about new products or services
5. They are current customers
6. To take part in competitions
7. To Tweet interesting content
8. To get something for free
9. Access to exclusive content
10. Give Brand Feedback

Thanks for reading! From the #1 Digital Marketing Agency for Financial Services

10 reasons people follow financial services brands on twitter

We have seen time and time again where Private Equity is lagging in their Digital Marketing efforts.  And we wanted to pose the question, Why is that?  Let us give you a picture of what we see as a trend and the reasons that Private Equity is behind in their Digital Strategy and Online Marketing.

Financial institutions are traditionally conservative and for years the traditional way of marketing their services has worked and to some extent continues to work for them.  There is so much money being made in the space that losses are less hard hitting than in other industries (many financial institutions still make money when others lose).  Until recently the use of “Big Data” or easily obtained user data, had not been used for groups like the private equity firms.

They simply just didn’t need to do it.  (in their minds)

Congratulations to the 2013 Winners of the St. Louis Small Business Monthly Best in Business Awards!

Best List 2013 Award Honorees
For the fourth year, we’ve asked our readers to let us know the BEST companies in St. Louis.  The following honorees have been chosen as the BEST.
The top winners will also be honored at a special luncheon October 23, 2013, 11am-1pm at the St. Charles Convention Center.

Let us tell you a story.

There was this girl named Sarah who wanted to become a photographer, but thought that it wasn’t going to be possible to make her living off of just taking pictures. She was working at a fast food restaurant and had only worked in fast food period.

She spent her free time taking photos and reading up on Photoshop techniques she found through Google searches and YouTube videos. Creating really nice pieces of work for a portfolio. She tried getting jobs at local photo studios or with known photographers in the area, but no luck.

She was searching online about how to get in to the photo business, when she came across a comment that recommending reading a book about building a brand online. She bought and read that book.

Sarah began to implement some of the things that she read in this book. She started Facebook, LinkedIn, Instagram, Pinterest and Twitter account and began sharing her work and what she was up to. Sarah also created a website for herself using WordPress, read about SEO and used that knowledge and recommended tools to build out the website in an intelligent way. She also read about Digital Marketing Strategy and found that paid advertising through search ads and display ads could generate traffic to her website.
She posted new content to her blog and continued to share her work on social sites.

Pretty soon people started asking her to do their wedding, engagement and children’s photo sessions.
This grew and grew and she had to hire help.

Not only did the amount of work grow, but her reputation grew as well. Making Sarah a go to photographer in her region.

Sarah’s dream of becoming a photographer came true and exceeded her expectations!

What you have just read is a classic example of the Power of Digital Marketing and Social Media Marketing.
All of this information online is organized and implemented correctly can drive extremely positive results for businesses of any size, whether you are a Sarah or a Wal-Mart, Digital is a catalyst for extreme growth and strong branding.

It’s true that Print Still Works, we use this in campaigns for our clients, where the print pieces use Purls that direct the recipients to personalized microsites or simple vanity url’s that lead to websites or landing pages.
This medium works very well with financial services marketing.

  • Insurance
  • Mutual Funds
  • Banking
  • etc

We just wanted to throw our two cents out there to re-iterate that Print is Not Dead.
Check out Kopytek our favorite St. Louis Printing Company!

Recently we have seen posts speaking about, where have the water cooler moments gone? These are specifically referring to the lack of creative that has spread and stuck with nearly every household in America or further like the Budweiser Frogs. They especially talk about this not existing in the world of Digital, but the fact is that these Water Cooler Moments are created all the time. Having everyone in America associate the Budweiser Frogs with Anheuser-Busch is cool, but for the majority of companies this wouldn’t mean as much. Many companies are successfully creating viral long lasting ads and digital campaigns that stick with their key target audience. Extremely Effective!
It’s these type of moments that are extremely meaningful for brands.
We at Acumen don’t really care if a dog walker who likes gelato associates our brand with some ad creative or positive results we achieved for a client, but we do care if a marketing manager of a fortune 1000 company who is running digital campaigns knows that we produce astronomically high ROI for our clients and that we are the most intelligent Digital Strategists in the business, we also care if a Harvard Professor of Marketing knows our reputation and uses one of our campaigns as a case study/case method in their curriculum.

So to be clear, water cooler moments happen all the time, in the cells they matter and are more effective

This first post is to clarify what type of a digital agency Acumen Studios is.

There are many agencies that call themselves digital agencies and rightfully so, there really is no true definition for the term so we want to make sure you know how it defines us.

We are a Digital Agency that focuses on Digital Strategy, where Digital Strategy for us is the Digital Tactical Strategy involved in any marketing effort. We develop and employ tactics for any digital aspect of a marketing program.

What Digital Things do we do as a Digital Agency?
Digital Consulting
Digital Activation
Digital Marketing
Marketing Integration
Workforce OptimizationSearch Engine Optimization
Pay Per Click
Social Media Marketing
Digital Display Advertising
Mobile Marketing
Analytics
Business Intelligence
Predictive Modeling
Retargeting
Email MarketingTesting
A/B Testing
Multivariate Testing
User Experience
Competitive Analysis
Conversion Rate Optimization
Marketing Automation
CRM Integration
Digital Personalization

We are really good at Digital, Really Smart and Generate Very High ROI!