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Digital Strategy

We have seen time and time again where Private Equity is lagging in their Digital Marketing efforts.  And we wanted to pose the question, Why is that?  Let us give you a picture of what we see as a trend and the reasons that Private Equity is behind in their Digital Strategy and Online Marketing.

Financial institutions are traditionally conservative and for years the traditional way of marketing their services has worked and to some extent continues to work for them.  There is so much money being made in the space that losses are less hard hitting than in other industries (many financial institutions still make money when others lose).  Until recently the use of “Big Data” or easily obtained user data, had not been used for groups like the private equity firms.

They simply just didn’t need to do it.  (in their minds)

Congratulations to the 2013 Winners of the St. Louis Small Business Monthly Best in Business Awards!

Best List 2013 Award Honorees
For the fourth year, we’ve asked our readers to let us know the BEST companies in St. Louis.  The following honorees have been chosen as the BEST.
The top winners will also be honored at a special luncheon October 23, 2013, 11am-1pm at the St. Charles Convention Center.