SEM, PPC, Paid Search, AdWords or whatever you call it is a pretty mature channel with many tactics that you can find outlined anywhere online.
But most people don’t give any creative ideas that can help bring massive value for you or your company.
Below we have listed 3 Creative ideas / tactics that you can use in your SEM Strategy.
1. Find Out Where Else Your Website Visitors Go Online
Use remarketing to display unappealing ads so visitors WILL NOT click on them and then view the report to see where ads have been shown.
This is useful because it gives you a deep understanding of where else your website visitors go online, what other topics are they interested in, what sites could you be partnering with or advertising on, etc.
To see which websites, videos, and apps have displayed your ads from your Placements tab.
Sign in to your AdWords account at https://adwords.google.com.
Click the Campaigns tab and select your campaign.
Click the Display Network tab.
Click the Placements tab.
To see where your ad appeared based on your other targeting methods, including keywords, topics, interest categories, remarketing, and demographics, look at your automatic placements.
Click the “See details” drop-down to see a list of site URLs where your ads have shown.
2. Bid On Terms That Won’t Immediately Convert
Most people bid on terms and phrases that have a high probability of converting immediately.
Move people into your funnel at all points and then nurture them into becoming customers.
The Normal Way
Term: Best Price Plaid Scarf
Landing Page: www.Domain.com/Low-Price-Plaid-Scarf/ *product page
Get them to buy!
The New Way
Term: How to choose what type of scarf to buy
Landing Page: www.Domain.com/Types-of-Scarfs-and-Why-You-Were-Them/ *info page
Get them to read
Get them to subscribe
Remarketing to them via email, adwords and social media
Send them to category or product pages
Get them to buy
Send them information in the future
Get them to buy again!
Costs doing this are only incrementally higher compared to the normal way, but will increase your sales volume and your SEO visibility, because more people find your useful article and will potentially link to it after reading it.
Make this a part of your content marketing strategy!
3. Tell People NOT to Click on Your Ad
Now that we can upload email lists to AdWords using Customer Match it is very easy to know who your ads are being presented to. This will allow you to confidently tell people to not click on your ads, but When they do, the content will be 100% relevant for them.
Why tell them to not click on your ads?
Because it will make them want to click on your ads!
Just think about the last time someone told you not to do something, it’s 100% safe to say that you immediately thought, “I’ll do that if I want to!” and it makes you want to.
This will increase your Click Through Rate and ensure this known audience sees your message.