Marketing Strategy for 2021 – Planning & Execution
As we enter December now is the time to finalize plans moving into 2021.
Specifically focusing on your Marketing Plan for 2021 is what we’re most concerned about as a Marketing Agency.
Even more specifically we want you think think about your lead and customer acquisition strategy for the new year.
Questions We’re Asking
- Do you have a Lead Acquisition plan for 2021?
- If not, In 2021 are you looking to gain NEW Customers?
- If so, Do you currently have a overall / broad marketing plan for 2021?
If you want to bring in new customers next year and don’t have a broad marketing plan for 2021 at all we suggest at a minimum roughing out ideas you have on promoting the business. But if a big part of your strategy is new customer growth then even more important will be your lead acquisition strategy.
Here are the components of a 2021 lead acquisition strategy that you should consider
- Is your website optimized for search engines (do you rank well for everything you do / sell)?
- Is your website optimized to convert visitors when they get to your site?
- Are you actively publishing content / blogs to your website?
- Are you actively publishing content to your social media channels?
- Are you actively running ads that target your primary customers to drive them to your website or to the phone?
- Are you sending out at a minimum monthly emails to your email list?
If you answered No to any of these then your 2021 marketing strategy should turn those No’s to Yes’s.
Prioritize these to comprehensively attack getting new business.
If You Want to Talk With Us About Your 2021 Marketing Strategy or Have Questions, Call Us at 866-357-7422
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